ORGANIZATION

AND
MANAGEMEN
T
By: Ma. Theresa M. Espayos
TOPIC
Marketing management

Human resource
management
 MARKETING
Marketing management is a process of
MANAGEMENT
controlling the marketing aspects, setting
the goals of a company, organizing the
plans step by step, taking decisions for the
firm, and executing them to get the
maximum turn over by meeting the
consumers' demands.
FUNCTION
Broadly, marketing management functions
include analyzing, coordinating, planning, and
executing procedures
designed to increase customer engagement,
drive sales, and create product/service
awareness.
PURPOSE
Marketing management is a process of
controlling the marketing aspects, setting the
goals of a company, organizing the plans step
by step, taking decisions for the firm, and
executing them to get the maximum turn over
by meeting the consumers' demands.
MARKETING MANAGEMENT
WHAT DO YOU MEAN BY
MARKETING MANAGEMENT?
In short, marketing management is
the process of planning, executing,
and tracking the marketing strategy
of an organization. This includes the
marketing plan, campaigns and
tactics used to create and meet the
demand of target customers to drive
profitability.
WHAT IS MARKETING
MANAGEMENT RESPONSIBLE
FOR?
Marketing Managers are responsible
for developing, implementing and
executing strategic marketing plans
for an entire organization (or lines of
business and brands within an
organization) in order to attract
potential customers and retain
existing ones.
OBJECTIVE
The important objective of
1 marketing management is to
attract new customers to
increase the sales of products.
HUMAN RESOURCE MANAGEMENT
Human resource management is the
strategic and coherent approach to the
effective and efficient management of
people in a company or organization such
that they help their business gain a
competitive advantage. It is designed to
maximize employee performance in
service of an employer's strategic
objectives.
FUNCTION
Human resource management is the strategic
approach to nurturing and supporting
employees and ensuring a positive
workplace environment. Its functions vary
across different businesses and industries,
but typically include recruitment,
compensation and benefits, training and
development, and employee relations.
PURPOSE
Human resource management is the strategic
approach to nurturing and supporting
employees and ensuring a positive workplace.
environment.
HUMAN RESOURCE
MANAGEMENT WHAT ARE THE 7 HR
WHAT ARE THE 5 FUNCTIONS OF
HUMAN RESOURCE MANAGEMENT? FUNCTIONS?
talent management, Human Resource activities fall under
7 core functions: Recruitment and
compensation and Selection, Training and Development,
employee benefits, Performance Management, Employee
Relations, Employment Law and
training. and Compliance, Compensation and
Benefits and Administration, Payroll &
development, HR Systems.
compliance, and
workplace safety.
DOES ANYONE HAVE
ANY QUESTIONS?

Raise your hand, please

THANK
YOU
for your attention