HOW I DESIGNED A VIDEO CONTENT FOR THE
COMPANY WEBSITE
• Gather information from the “About company”
section from the website, including how the company
started, who founded it, what products/services the
company provides, and what are the “keywords” the
company wants to emphasize .
• The length should be no more than 3-4 minutes. People
have short attention spans, and they won’t spend half an
hour studying who you are. Make sure the most important
messages are put upfront.
• Tell a story: The goal is to promote sales, but before
that, people should be intrigued to go to search your
products. To achieve that goal, make sure you are still
telling a story, even in a two-minute short video.
• Choose the tone: Think about who the target audience
are and be careful with the tone you choose. If you are
planning to post it on your company website or LinkedIn
account, you might want to save some humors. But if you
are doing TikTok, maybe use the “funny” or “quirky”
narrative so the young people can feel about what you’re
talking about.
• Make it flow: Make the words flow by sticking to the
point, using words for listening, not for reading, and speak
conversationally, as if chatting with a friend. Also, keep
sentences short.
• And lastly, call to action: tell your audience exactly
where they can learn more about your products and how
to buy it right away. E.g., find out more, call this number /
visit this URL.
1
Scene Time Copy
A cozy bedroom, softly lit; 20 s Voice Over:
Background music starts –
This is Vesta Sleep, where comfort meets conscience, and innovation
light, uplifting.
intertwines with tranquility.
Meet Gee and Andy, pioneers who once led the frontier of domestic
Show the pics of the two robotics at Vincross. Their journey took a turn. They realized the
cofounders untapped potential in creating home products.

Product design, material 17 s Voice Over:

selection, and
Inspired by the desire for a more comfortable world, they embarked on a
manufacturing
mission. The goal? To redefine the very essence of home goods. Their
mantra: 'Simplicity in design, functionality in use, and a commitment to
sustainability.'
Vesta Sleep duvet being 21 s Voice Over:
crafted
The result of this vision? The Vesta Sleep duvet – a perfect blend of silk
and bamboo, meticulously designed for durability and thermo-regulation.
But it's more than just comfort; it's a commitment to the planet. With a
40% reduction in water waste during production, it's a step towards an
eco-friendlier tomorrow.
Scene Time Copy
Happy customers/families 55 s Voice Over:
enjoying Vesta Sleep Trusted by over 200,000 families, our quest doesn't end here. We're
products constantly exploring new avenues to create better products for a better
future.

Customer 1:
"Crafted from Australian eucalyptus fiber, the pillows and quilts provide a
great feel that is both breathable and skin-friendly. The soft and smooth
texture truly enhances sleep quality, allowing me to sleep until dawn."
Customer 2:
"Sleeping on it feels like silk. Undoubtedly, it's the most comfortable
bedding I've ever used, and it offers a perfect blend of comfort and
style."
Customer 3:
"Not just comfortable, but the convenience of machine washing adds an
extra layer to its design. It's a testament to the product's simplicity and
functionality. Plus, the sustainability factor adds a responsible touch."
Customer 4:
"The quilt is very breathable and sweat wicking, feels very light, and is
very comfortable even in the hot days in Texas."

Vesta Sleep logo 12 s Voice Over:

At Vesta Sleep, we're not just making your home more comfy; we're
making the world more comfortable. Join us in this journey towards
better sleep, better living, and a better future at vesta-sleep.com/.