Industrial Design Portfolio

Sereen Bizri
I believe in a world full of possibilities.
As a young child, the stories, myths and legends we were told always highlighted the

importance of possibility. What seemed impossible, became possible and prevailed over

doubt. This is still my mentality in 2019 and I believe it is the mentality any good designer must

have. I want to help people. I want to further refine my abilities, sharpen my mind and hone

my skills for the purpose of effecting positive change. I want us all to believe in the power of

possibility.

Our world is in need of designers to take a stand and solve the continuing problems we see

daily and listen to the problems brought to us by others. One goal of mine is to influence

nature friendly product design for companies. I am always drawn to the raw beauty of nature

and believe all products, systems and environments should follow and implement nature’s

principles. Carleton’s Industrial Design program, with its focus on the user and their needs

alongside those of other stakeholders, resonates strongly with me.

I would like to be part of the group of designers who have the clarity of mind to see areas of

need as opportunities, as spaces in which we can have the greatest impact on social justice

issues. Carleton offers me the opportunity to delve fully into design thinking, while also

learning from other disciplines, allowing me to further open my mind to a world of possibilities

for positive change.

I am ready to begin writing my new story.

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Evest PMCCL Cornet Shoe Design 4th Yr. Thesis Street Sign Catalogue Detour

UI/UX Interior Design Jewelry Stand Soft Goods Health & Wellness Environmental Guidelines & Environmental
Graphics Applications Graphics

p. 4 p. 10 p. 16 p. 20 p. 22 p. 30 p. 34 p. 36
UX/UI

Our team designed a user-friendly mobile application

that permits easy investments for local sustainable
businesses. We learned the end-to-end process of
designing a mobile application from problem definition,
to storyboards and wireframes, to branding and final
visual design.

Evest.
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User Scenarios. Storyboards. Below are wireframes that tell the story of how
Connor will proceed with the onboarding of
the app. This was one of the early steps to the
development of this app.

Meet Connor.

Connor is enrolled in five classes and works 25

hours a week. Almost every morning he purchases
breakfast and coffee . . . He uses his debit card with
every purchase he makes . . . His mother is not
happy with his spending habits and is encouraging
him to start investing early. He has discovered
Evest and is happy that he can invest in local green
companies everytime he buys something . . .
Connor is able to retain his spending habits while
investing to compensate for his expenses.

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Brand Guidelines.
After refining our application, we created a brand
guideline for Evest to encompass both brand
identity and visual design

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Connor would like to start his investment plan to save up money for

college. He is a first-time user and has very limited knowledge on

investment. Connor’s task is to create an account.

Onboarding.
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Connor would like to start his investment plan to save up money for

college. He is a first-time user and has very limited knowledge on

investment. Connor’s task is to create an account.

Onboarding.
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Elaine is an Evest member and would like to invest in a new

eco-friendly company in the food industry.

Company Profile.
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Interior Design | Coordination with Princess Margaret Cancer Center Staff

Our brief was to redesign four spaces within the lodge;

A bedroom suite for the patient and their mandatory
caregiver, a lounge space, a kitchen, and an office for
a personal support worker. At the current scope of the
project, the facilities had to be designed to support 6
suites worth of patients.

PMCCL.
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Bedroom. Bedrooms are the sanctuaries in which people often seek

comfort and relief after a long day.

1. T.V.
2. Sound Baffles 3. Backrest 4. Airplants
A TV adds another way of notifying
With many hard surfaces, sound The current backrests used by Air plants are a good choice to
residents, for video-calling
baffles are used to reduce the echo patients at the lodge sat at a 90˚ bring greenery into the bedroom.
family members (if a web-cam is
and noise levels whilst adding angle which is ergonomically poor They also make a good candidate
preinstalled), and it gives residents
a splash of soothing colour, and for users. We decided to redesign to be a gift for the resident, as a
an opportunity to use a TV without
provides a soft feel to the area. the backrests so that they sit at a symbol that they can carry with
needing to wander outside the
more natural 15˚ angle. them on their journey to recovery.
privacy of their own room.

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Bathroom.
Our major design concern with the bathroom was
how small the space is. We set out to maximize the
1. Sliding Door
We decided to switch out the swing door for a
sliding door. This would add internal space to the

available space. bathroom, and provide privacy while preventing

the room from being sealed for ventilation.

2. Shower Seat + Head 3. Large Tiles 4. Glass Wall 4. Vanity

With a flexible shower-head,
residents can achieve a more
thorough clean more easily.
We chose to install a shower
seat in the shower to give the
residents somewhere to rest while
showering.
Large tiles were chosen for the
aesthetic appeal. They are also
easier to clean as there are fewer
grout lines for microorganisms to
adhere to.
A clear glass wall adds more light
into the room. A flat surface that
is easy to clean, non-absorbent,
resistant to many chemicals, and
lacks recesses for microorganisms
or residues to build up - unlike a
curtain.
The vanity contains a shelf that
can be locked, to protect medicinal
contents and other things. It
includes storage for toothbrushes
and toiletries.
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Kitchen. We focused on ensuring that several meals could

be prepared, stored, eaten and cleaned up with

little to no conflicts between residents.

1. Island 2. Doubling Up 3. Nook

The island encourages a circular flow
of movement from fridge to sink to
stove and back around. A movement
pattern like this reduces the chance
of collision, especially when the space
becomes busy.
The double dishwasher ensures that
there should always be a place for
dirty dishes. The full unit fridge and
freezer means that the six residents
should never run out of space to store
both fresh and frozen goods.
Some days, no matter what, you just
aren’t going to feel good or want to
interact with other people. The nook
meets this need by allowing the user
to sit facing away from potential
sources of light and noise and watch
the goings on outside.
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Lounge. As users will be dealing with significant physical

and mental turmoil during their stay, we wanted to

create a space to relieve some of that stress.

1. Dining for Many 2. Open Concept 3. A Unique Touch

The dining table is set up to
accommodate as many as 8 people
at once. Interaction with other
patients, hearing their stories, and
lending support to their battle can
be a positive experience for users.
Opening the entryway between
the kitchen and the lounge
increased the ability for traffic
to flow between the two spaces.
Leaving most of the wall intact,
puts a physical separation between
the kitchen and the lounge area.
Along the back wall, the built in
shelving becomes a focal point
for the room, it’s warm orange
and wood hues, coupled with the
simplicity of the white laminate
cupboards provides a recognizable
and friendly backdrop.
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Jewelry Stand

Clutter is a typical household problem. Whereas organizers and

furniture solutions exist, there is still an opportunity to identify
problems and design unique solutions, which are not just
functional, but also add value through design.

Cornet is an elegant and minimalistic fixture that organizes and

displays jewelry. Pure in its form and materials, and naturally
simplistic, this stand sits well in various contexts.

Cornet.
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Low fidelity prototypes.

My initial ideas originated from the beauty of

tulips blooming in early spring. I started by

creating some paper origami prototypes to get

a sense of form, size and shape. I then had to

decide on appropriate materials, keeping in

mind the manufacturing processes.

High fidelity model.

The high fidelity model (to the right) was

created to imitate my initial concept. The

petals are made from polished brass, the rods

are made from aluminum, the base from

milled and sanded basswood and the cushions

from foram and fabric.

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Context. Sketches.

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 Gold.
The stand is coated in
a golden finish to look
more elegant and classy.

Slim + Simple.
The slim metal rods
reveal the unique
structures of the petals.

Frame.
The thin lining that
encompasses the base
is an added detail to
enhance the overall
aesthetic.
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Shoe Design.
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 Lead Colorway Linework | Basketball Shoe Lead Colorway Linework | Tennis Shoe

Tongue
Lining Mesh
Pull Tab

Inner Lining
Black Synthetic
Jordan
Logo Tongue Collar Lining
Eyestay Lining Mesh Foam for padding
Heal Vamp Adds support
Sew Heel Counter
Contour Engineered Mesh
Breathable and Plastic composite
Jordan perforated for stiffness
Logo Sew

Synthetic Toe Cap

Vamp Leather Orange Synthetic
Orange Upper Leather
Engineered Mesh
Midsole
(Nike Zoom Air
Nike
Cushioning)
Logo

White
Silicon Rubber Heel
Support

Outsole
Black Rubber
Tread

Toe Bumper Toe Bumper

Tread Black Rubber Lateral Support Tread
“Dalmation” Dots Outsole
Rubber compound TPU Material Rubber compound
Synthetic Leather - Black Rubber
that is flexible and Abrasion protection that is flexible and
Water resistant and Tread (Flex
durable durable
flame retardant Grooves)

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Health & Wellness

Falling is the leading cause of death among the elderly

population. There are several procedural remedies for
preventing falls, however, this issue lacks sufficient
attention in the realm of product design.

It is important for seniors to engage in physical exercise

as it has been proven to reduce the risk of falls, enhance
sleep quality, and promote a person’s autonomy and
their overall wellbeing. Where there are existing fitness
products that promote physical activity, many eventually
lose interest in using such equipment. These existing
products lack the “motivation” factor that ensures
users remain captivated. My design goal was to design
a comfortable, supportive, residential and engaging
exercise device for the elderly.

Thesis.
05

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Preliminary Research. Below are some infographics that relate to the elderly

population in Canada.

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Concept A.

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Concept A.

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Concept B.

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Concept C.

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Concept D.

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Prototyping.

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Environmental Graphics | Internship at the National Capital Commission

The Island Park region is recognized as one of the wealthiest areas in

Ottawa, and with its value, comes the ownership and management from
the NCC.

Along Island Park Drive are street signs that have reached their end-of-
life and required replacing. After examining the existing street signs,
my project manager, Stephan Sdraulig, noticed design issues like poor
legibility and lack of brand identity. Upon discussing these issues, I was
delegated the task of redesigning the existing street signs.

Street Sign.
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Existing Street Sign.
Upon receiving my brief, I tried to learn more about the area to further understand the project. This meant going
to Island Park Drive and scanning the street signs in the environment to identify any issues. I took pictures of the
street signs, documented their dimensions, and examined their bracket systems. I researched existing designs,
legible fonts, sign contours, materials, printing methods, and ADA sign requirements.

A map view of the Island Park region in The existing street sign on Island Park has

Ottawa, Ontario. The street signs along a few graphical and visual problems as

Island Park Drive were what needed pointed out below.

replacing.

Metal plate is relatively small

compared to the City of
Ottawa’s street signs

Upper case text is less legible

Unequal hierarchy of
“Promenade” and
“Drive”

An oppurtunity to replace the

Island Park brand (i.e. leaf)
with the NCC branding (i.e. the
Crown of Maple Leaves)

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Street Sign Concepts.
After examining the street signs in their natural environment and receiving a debriefing from my
supervisor, I proceeded with producing sign concepts by sketching basic thumbnail sketches and
then translating them into vector line-work in Adobe Illustrator. Below are a few examples of the sign
concepts. They were eventually printed in full-scale and in colour to be presented to my IDEG team
members. After receiving insightful comments, I proceeded with the design showcased on the next
page.

Concept 1. Concept 2. Concept 3.

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 Crown of Maple Leaves.
Replace Island Park branding with NCC branding

Hierarchy.
Equal hierarchy of “Av.” and “Ave.”

Text.
Mix of upper and lower case to improve
Larger Plate.
Enlarge the street sign plate to enhance
legibility. Replace font type to Frutiger,
its visibility in the environment
the same font used on the City of Ottawa’s

municipal street signs

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Guidelines and Applications | Internship at the National Capital Commission

To achieve consistent and functional operational

efficiencies, the NCC strives to use a common set

of pictograms. I was given the task of developing a

pictogram guideline and catalogue.

This reference document is produced to assist IDEG

designers in understanding the attributes and variations

of the common use pictogram family and types. By

exception, some of the sites use site-specific pictogram

treatments in support of a site-specific design character.

Catalogue.
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Pictogram Guideline and Catalogue.

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Environmental Graphics | Internship at the National Capital Commission Po

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The Capital Pathway network is one of the largest recreational eL
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pathway networks in North America. The NCC is responsible for F
m of
Museu n History
TROTTOIR PARTAGÉ ia
Canad
maintaining a part of the Capital Pathway network.
PRIORITÉ AUX PIÉTONS

SHARED SIDEWALK
CYCLISTS YIELD TO
PEDESTRIANS
i P

F
The Capital Pathway that lies between the Portage and
F

Alexander Bridge in Gatineau had been closed off all summer TROTTOIR PARTAGÉ
PRIORITÉ AUX PIÉTONS

for rehabilitation after a severe flood had damaged most of the

SHARED SIDEWALK
F CYCLISTS YIELD TO
PEDESTRIANS

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pathway. Due to this incident, visitors were compelled to reroute.

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r
The alternate route most had taken was along Laurier Street. F

The NCC had received many complaints from the pathway users;
Legend
many held concerns regarding safety and of potential collisions
F
and/or accidents. The Laurier Street’s sidewalk is not equipped to i Information Panel

direct the traffic of both pedestrians and cyclists. I was assigned Open route F
i

the task of rerouting these pathway users safely and informing Closed route
F
P

them of the rehabilitation using signage. Guided route

Ru
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F Free Standing

au
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Detour.
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Post Mounted

Quantities

TROTTOIR PARTAGÉ
PRIORITÉ AUX PIÉTONS
x10 x2 x8
SHARED SIDEWALK
CYCLISTS YIELD TO
PEDESTRIANS

08
x1 x2

Free Standing x 10

Post Mounted x4

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Information Panel.

I was also encouraged by my project

manager to create an “information
panel” that would inform users of the
rehabilitation and the new routing
system. This panel needed to follow the
NCC’s construction sign standards and
specifications.

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(613)-400-0033 | E: sereenb@gmail.com

Thank you.

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