Modul Matrikulasi

Program Doktor Ilmu Manajemen

Universitas Brawijaya

BUSINESS NOW:
CHANGE IN THE ONLY CONSTANT
Chapter VIII
 ➔ BUSINESS NOW: MO ➔ THE HISTORY OF BUSINE
VING AT BREAKNEC
K SPEED SS: PUTTING IT ALL IN C
ONTEXT

➔ NONPROFITS AND T ➔ FACTORS OF PRODU

HE ECONOMY: THE CTION: THE BASIC B
Table BUSINESS OF DOING UILDING BLOCKS
of GOOD

Content
➔ THE BUSINESS ENVIRONMENT: THE
CONTEXT SUCCESS
 Nonprofit and The
Business Now History of Business Factor of Production Business Enviroment
Economics

Moving At Breakneck Speed

Charles Darwin What Firm Have to do to Survive
“it is not the strongest of the
species that survive, nor the most Instant Skill
intelligent, but the one most
responsive to change. And so it is Fast Laning
with business”
Fun and Games
What Happened to Business Today?
Branded Governments
● Technology Spread Widely
Taking Millennials Seriously
● Fast Paced Business Life Cycle
● Fluid Environment
Robolove
● Change is the only constant
 Nonprofit and The
Business Now History of Business Factor of Production Business Enviroment
Economics

How to Survive in Fast Paced Business and Their Beneficial

Problem Statement

“consumers will care less about what they have or buy

and more about what they can do or create”
-Trendwatching.com-

Solutions

Instant Skill services that eliminate time and learning barriers to their
creation of professional quality output

Instagram become business which can made all of us into

Example
pseudo professional photographers
 Nonprofit and The
Business Now History of Business Factor of Production Business Enviroment
Economics

How to Survive in Fast Paced Business and Their Beneficial

Problem Statement

On this day, everythings are moving so fast, which made no one likes
to wait in line.

Solutions

Fast Laning Create Strategy or Technology which is can help firms to

minimize the number of consumer queue
Hyatt, and Hilton hotel chains have all tested programs allowing
Example frequent guests to check in via their apps and use their cell phones as
room keys, to avoid wait lines at the front desk.
 Nonprofit and The
Business Now History of Business Factor of Production Business Enviroment
Economics

How to Survive in Fast Paced Business and Their Beneficial

Problem Statement

Research suggests that the average human attention span,

currently is decreasing rapidly. , capturing and retaining the attention of
customers, employees, and investors is more challenging than ever.

Solutions

Fun and Games creating a sense of fun is gaining momentum as an effective

tool for engaging audiences.
Workplace messaging app Slack became one of the fastest growing
Example business applications in history due, in part, to its playful sense of
humor. Such as sticker, status icon, etc
 Nonprofit and The
Business Now History of Business Factor of Production Business Enviroment
Economics

How to Survive in Fast Paced Business and Their Beneficial

Problem Statement
Do you believe that governments alone can solve today’s
problems? Most millennials don’t. In fact, 73% of millennials don’t
believe governments can solve today’s issues alone, and 83% want
businesses to get more involved.

Solutions

Branded Government Take a Part for using government issues and social issues as
strategy to get attentions from audience and CSR

Mobile Apps Easy Taxi partnered with Dettol to offer Nigerian cab
Example drivers lessons on how to diagnose and prevent Ebola disease.
 Nonprofit and The
Business Now History of Business Factor of Production Business Enviroment
Economics

How to Survive in Fast Paced Business and Their Beneficial

Problem Statement
The millennial generation comprised of people born between 1980 and
1995. Millennials now represent both the largest customer and the largest
employee segment of the population. businesses will soon begin to face a
severe leadership gap.

Solutions

Taking Millennials Seriously Training and developing millennials to fill that gap will be a
critical success factor for many businesses in the very near future.

millennials have “out of the box” idea, and it proven by how many
Example start-up was found by millennials and have high growth just in 3 years
from when they have been found
 Nonprofit and The
Business Now History of Business Factor of Production Business Environment
Economics

How to Survive in Fast Paced Business and Their Beneficial

Problem Statement

Everyone knows that robots can save time and money and who
doesn’t like efficiency? Trendwatching.com predicts that many of us will
thoroughly enjoy our early contacts with robots.

Solutions

Robolove Using robots and technology to maximize efficiency and save time
and money.

Amazon using robots for taking care their warehouse, Sparrow is the
Example first robotic system in their warehouses that can detect, select, and
handle individual products in their inventory by using AI.
 Nonprofit and The
Business Now History of Business Factor of Production Business Environment
Economics

The History Of Business: Putting It All In Context

Industrial Era Entrepreneurship Era Production Era

1700 - 1800 Second Half 1800 Early 1900

Era for huge factories took
hold, replaced skilled artisan
workshops, and cause mass
productions, The result was
unprecedented production
efficiency but also a loss of
individual ownership in the
production process.
Entrepreneurs start thriving.
Raising standard of living
across the country. But also
exploit sources, decimating
environment, etc. In the end of
1800, the government makes
regulations to maintain
economic stability.
businesses focused on further
refining the production process
and creating greater
efficiencies. Jobs became even
more specialized, increasing
productivity and lowering costs
and prices.
 Nonprofit and The
Business Now History of Business Factor of Production Business Environment
Economics

The History Of Business: Putting It All In Context

Marketing Era Relationship Era

1945 End of 1900 - Now

After World War II, the balance of
power shifted away from producers
and toward consumers, flooding the
market with enticing choices.
Marketing concept emerged:
companies more focusing to what
consumers needs
firms look beyond each immediate
transaction with a customer and aim to
build long-term relationships.
businesses started using technology in
purpose to gather detailed information
about their customers and use these
data to serve them better
 Nonprofit and The
Business Now History of Business Factor of Production Business Environment
Economics

Nonprofits And The Economy: The Business Of Doing Good

NPO Goals

improve the quality of life in our society

Did You Know?

Nationwide, non-profit employ about one in ten

workers, accounting for more paid workers than the
entire construction industry and more than the finance,
insurance, and real estate sectors combined. And
nonprofit museums, schools, theaters, and orchestras
have become economic magnets for many communities,
drawing additional investment
 Nonprofit and The
Business Now History of Business Factor of Production Business Environment
Economics

Factors Of Production: The Basic Building Blocks

Both businesses and nonprofits rely on factors of production four fundamental resources to
achieve their objectives.

Natural Resources Capital Human Resources Entrepreneurship

This factor includes all
inputs that offer value in
their natural state, such as
land, fresh water, wind, and
mineral deposits. The value
of all natural resources
tends to rise with high
demand, low supply, or
both
This factor includes
machines, tools, buildings,
information, and
technology the synthetic
resources that a business
needs to produce goods or
services.
This factor includes the
Entrepreneurial creating a
physical, intellectual, and
creative contributions of
tidal wave of opportunity
everyone who works within by harnessing the other
an economy. As technology factors of production. But
replaces a growing number of entrepreneurs don’t thrive
manual labor jobs, education in an environment that
and motivation have become doesn’t support them.
increasingly important to
human resource development.
 Nonprofit and The
Business Now History of Business Factor of Production Business Environment
Economics

The Business Environment: Economics

The Context For Success The government also takes active steps on an
ongoing basis to reduce the risks of starting and running a business.

Competitive
Economics
Environment As global competition intensifies yet further, leading edge companies have
focused on customer satisfaction like never before.

Technology
Social Environment Technology remove the border, which created open worldwide economy.
Competitive
Environment
Where business can sell their product around the world
Business
Social
The social environment embodies the values, attitudes, customs, and
beliefs shared by groups of people. It also covers demographics, or the
measurable characteristics of a population.
Technologies Global
Environment Environment
Global
Business get affected by Politics, Law, Regulations which each country has
their own regulations, that forced business running more fluid and change
frequently