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CAPTAINS OF INDUSTRY: ROCKEFELLER

CAPITANES DE INDUSTRIA: ROCKEFELLER


SS.912.A.3.2 Examine the social, political, and economic causes, course, and consequences of the Second Industrial Revolution that began in the late 19th century.

● Explain and/or evaluate the significance of events, movements, and people in American society prior to and/or during the Second Industrial
Revolution.
SS.912.A.3.4 Determine how the development of steel, oil, transportation, communication, and business practices affected the United States economy.

● Identify the new industries and/or economic innovations of the Second Industrial Revolution and their impact on American economy and society.

John D. Rockefeller, Standard Oil: $340 Billion Born into modest circumstances in upstate New York, Rockefeller
established Standard Oil, which by the early 1880s controlled 90% of
U.S. refineries and pipelines. Rockefeller became one of the world’s
wealthiest men and a major philanthropist. Critics said he set unfairly
high prices and eliminated his competitors in order to form a monopoly.
In 1911, the U.S. Supreme Court found his company in violation of
antitrust laws and ordered it to dissolve.

Political Cartoon Analysis

Title The king of Combination

Action Standing in a barrel and he is posing as well

Railroad, Jersey central, St paul


Caption(s)

There is a man that looks like some sort of dictator wearing a crown as well
Object(s) as some sort of cape. He also looks serious or mad. Barrel of oil and trains.

Economic power, Bad guy, Dictator.

Summary
CAPTAINS OF INDUSTRY
John D. Rockefeller, Standard Oil: $340 Billion HORIZONTAL INTEGRATION

r r r r
o mpany Anothe ny Anothe ny Anothe ny Anothe ny
An oil c co m pa co m pa co m pa o m pa
oil oil oil oil c

Clark, Payne, & Co. Atlantic Refining Co. Hanna, Baslington, & Co. Imperial Refining Co. Charles Pratt & Co.
(Ohio) (Ohio) (Ohio) (Pennsylvania) (New York) Standard Oil Company

HORIZONTAL INTEGRATION

How did horizontal integration benefit They gained a lot of control over the oil industry basically used that power to
Rockefeller? influence many people.

How do you think Rockefeller’s


The major impact was the aggressive expansion of Standard Oil which comes
integration of the oil market impacted the
with the creation of Monopoly.
U.S. economy?

How do you think Rockefeller’s


accumulation of wealth was perceived by This was perceived to basically a transparent attempt to buy public favor.
other Americans?

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