GROUP 3 MEMBERS:BACHELOR OF SCIENCE

HONOURS DEGREE IN ACC0UNTING

 CHIWARE VINCENT C23157650R

 JASI PAMELA C23155909V
 GOTO FELISTUS C23153851V
 MUPITA TINOTENDA C23155525X
 SHIKU SHAMAINE C23156073A
 MUNAKI ELICIOUS L C23156017W
 DUNDU SHAMAINE C23155530B
 SIBONGINKOSI NCUBE C23154697J
 PEDZISAI TAFADZWA C23155143L
 GONESE GILLIAN C23156258Y
 KASEKE TADIWANASHE S C23157777U
 ZANGA TANYARADZWA C23155848R
 MUKAZIKA ANDY C23155823X
 NONDO VIYISILE S C23157205E
 TSVANHU CHIDO C23156251I
 MUSHANYUKI VIMBISO C23155679I
 HORIZONTAL /LATERAL
COMMUNICATION
According to Richard Hackman (2002) refers to communication which occurs
within people or members at the same level of hierarchical structure, for
example collaboration on projects without going through a chain of
command.
DEFINATIONS OF HORIZONTAL
COMMUNICATION.
 Generally it refers to the exchange of information, ideas and messages between
individuals groups at the same hierarchical level within an organization.
 According to Ivancevish and others, “ Horizontal communication occurs when
the communicator and the receiver are at the same level in the organization.
 Forms of lateral communication ; it can occur through scheduled meetings or
informally through casual conversations or social interactions.
 Face to face meetings
 Emails
 Phone calls
 Instant messages
 Team discussions
THE BENEFITS OF HORIZONTAL
COMMUNICATION
 Decreases misunderstandings between departments working on the same project
thereby increasing efficiency in production .
 Coordination and collaboration; allows individuals or groups at the same
hierarchical level to work together, share information and coordinate their
efforts towards a common goal ,this can lead to improved decision making and
problem solving.
 Innovation; the sharing of ideas and perspectives fosters creativity and
innovation within an organization.
 Relationship building ;it helps in building strong relationships and fostering team
work among employees, leading to appositive working environment. This results
in a motivated workforce which in turn increases production .
 Increases job satisfaction ;employees will feel valued if their ideas are taken
into consideration.
POTENTIAL DRAWBACKS OF HORIZONTAL
COMMUNICATION
 Can cause conflicts in the organizations ;horizontal communication can lead to lack
of trust and morale as some employees may feel like they are not being heard and
valued therefore this causes rivals causing conflicts which can disrupt production.
 It is difficult to hold people accountable for errors or failures because everyone
contributes.
 Information overload ;with multiple channels of communication ,employees may
feel overwhelmed with excessive information and struggle to filter and prioritize
what is important.
 Lack of clarity ; if messages are not communicated clearly ,they can be
misunderstandings among colleagues.
 Lack of hierarchy ; in some cases , horizontal communication can lead to a lack of
clear authority or decision making power , which may result in confusion or delays
in decision making process hence it is time consuming.
 DIAGONAL
COMMUNICATION
According to Gareth Mogan in 2001, Diagonal communication refers to
communication that crosses the boundaries of traditional chain of
command .
Diagonal communication definition
continuation
 Diagonal communication refers to communication that occurs between a
group of different level or function in an organization . Robbins S .P &Judge T
A.
 According to John Scollon & Suzara Wong Scollon (2001) said Diagonal
communication is when people coming from different status ,ranks or
authority communicate.
 Situations where diagonal communication is applicable :
 The junior employee and senior executive .
 The sales man may request the production manager to modify product which
suits/meet customers demands .
 Customers and the company C E O.
MERITS OF USING DIAGONAL
COMMUNICATION
 Helps to create relationships and trust between departments
 Helps to breakdown stereotypes and biases
 Perfect organizational learning
 Helps to breakdown silos within the organization
 Helps to improves organization agility
 Helps to reduce cost
 It leads to effeciency and effective exchange of information
 Allows creativity and innovation idea gathered from different backgrounds
 It foster better understanding and cooperation between different
departments
DEMERITS OF USING DIAGONAL
COMMUNICATION
 It is difficult to coordinate and manage
 It can create information overload
 Lack of accountability
 leads to favoritism
 It needs strong communication skills
 Leads to conflicts as it brings together people with different perspective and
opinion
REFERENCES

 Richard Hackman 2002,Ivancevish

 Gareth Mogan 2001,Robbins S.P and Judge T A
 John Scollon and Suzara Wong Scollon 2001