ST R ENGHT AND

WE AKNESS
 STRENGTHS AND
WEAKNESS
A S T R E N G T H I S A R E S O U R C E O R C A PA C I T Y T H E
O R G A N I S AT I O N C A N U S E E F F E C T I V E LY TO
ACHIEVE ITS OBJECTIVES. A WEAKNESS IS A
L I M I TAT I O N , FA U LT, O R D E F E C T I N T H E
O R G A N I S AT I O N T H AT W I L L K E E P I T F R O M
ACHIEVING ITS OBJECTIVES.
STRENGTHS AND WEAKNESSES ARE INTERNAL
TO Y O U R C O M PA N Y — T H I N G S T H AT Y O U H AV E
SOME CONTROL OVER AND CAN CHANGE.
EXAMPLES INCLUDE WHO IS ON YOUR TEAM,
YOUR PAT E N T S AND INTELLECTUAL
P R O P E RT Y, A N D Y O U R L O C AT I O N .
 STRENGTH AND WEAKNESS
Strength
• IS T H E B U S IN E S S IN
D E M A N D IN Y O U R
C O M M U N IT Y ?
• IS T H E P R O D U C T N E W
IN Y O U R C O M M U N IT Y ?
• IS IT A C C E S S IB L E TO
ALL?
• WILL YOUR C OMMUNITY
PATRONIZE IT?
Weakness
• W H AT FA C TO R S W O U L D
CAUSE THE LOSS OF
YOUR SALES?
• W H AT D ID Y O U R
C O M P E T ITO R S D O
BETTER THAN YOU?
• W H IC H A R E A S O F Y O U R
B U S IN E S S N E E S
IM P R O V E M E N T ?