Organizational

Communications
Strategy
What is a Organizational Communication?

Organizational communication is how businesses

interact and communicate with their key audiences
both internally and externally.

50 50
% %
Internal comms External comms
is keeping employees is capturing the attention of
connected and informed, and
the public and connecting
creating a shared
with anyone outside of your
understanding of company
business through different
goals, values, and guidelines.
ways.
 Internal Communication
Good Internal Comms Poor Internal Comms
Low employee morale, less
Strengthened Employee Vs collaboration, create conflict,
engagement, employee loyalty, misunderstanding, decrease
employee satisfaction, employee employee self reliance, leads to
retention and productivity unproductivity
 A study by the Economist Intelligence Unit further illustrates how poor workplace communication
can hurt the success of a workplace — it may result in:

Failure to complete 44%

projects

Low employee 31%

morale

Missed 25%
performance goals
How to keep employee engaged and comms
effective?
 Step 4 – Develop
Step 1 - Audit
messages
Surveys,feedback, 3Cs – Clear, concise,
evaluation methods 03 04 concrete

Step 2 – Define 02 05
Comms Step 5 - Channels
objectives
Events, clubs,
teambuilding activities,
01 06 Meeting, email,
intranet, newletter,
coaching, trainings social media, blog

Step 3 – Define
Step 6 - Measure
audience
Segmentation and Reviewing, tracking,
targeting monitoring
How To Better Serve Employees?
 External Communication
The aim of cooperation with external
companies, agencies etc.

Recruitment (finding fresh and bright brains with

1 new and innovative ideas)

Organizing, Hosting, Sponsor events, Seminars,

2 Webinars etc.

Information shared with public via appropriate

3
channels (SM, Website and blogging etc.)

4 Benefit from Employee advocacy

 An Employee
Advocate

Awareness Recommending Representing Spreading

represents the best

raises awareness and recommends a
interests of the a credible
positive exposure company’s products
company both spokesperson for the
through social media or services to friends
internally and company
channels and family
externally
Thank you for your attention !

Presenter:
“Organizational Communication”

Topic: Organizational
communication