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DMART SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Cost leadership owing to Higher concentration


towards FMCG and Increasing per capita Other retail chains like
better rates from suppliers income: $2450 in 2023, Vmart, Trent, Jiomart
household products
expected $4000 by 2030

Family shopping experience Limited online presence E-commerce and quick


Organized retail sector
expected to grow to 25% of commerce
total retail by 2025
Owns and opens outlets at Removal of 51% FDI cap
prime locations No international presence by government may lead to
Expansion scope influx of foreign retail
organically/inorganically: chains
Inventory turnover days:33 recent acquisition of Health
Best in industry & Glow (175 stores)
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DMART VALUE CHAIN PRIMARY ACTIVITIES
INBOUND OPERATIONS MARKETING & SERVICE
LOGISTICS SALES

• Supplier relationship: • Store management • Target group: Middle • Customer Service


Days Payable-8 • Product Range income Desk
• Inventory • Competitive Pricing • Offers: Everyday • Return and refund
management: Low Price policies
Inventory days-33 • Private labelling

OUTBOUND
LOGISTICS
• Distribution network
across locations
• Home Delivery:
Dmart Ready
DMART VALUE CHAIN SUPPORT ACTIVITIES

Efficient negotiation with suppliers to obtain products at


PROCUREMENT competitive rates; Quality control

TECHNOLOGY POS, inventory auto replenishment system, ecommerce

HUMAN
Training and development; focus on individual ownership
RESOURCES

GENERAL
ADMINISTRATIO Owns firm’s most stores; low-debt
N

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