Company Orientation

Towards the Market

Place
 Production Concept
• 1.Low price
• 2.Easy availability
• 3.Mass Distribution
• 4.Production efficiency through improved
technology
Product Concept

1.Quality
2.Reasonable
price
Selling Concept

1.Aggressive
selling
2.Aggressive
Promotion
 Marketing Concept
• 1.Customer Need and delivering the
satisfaction more efficiently than competitors.
 Target Market
 Integrated Marketing
• (working Together)
 Customer Focus
Societal Concept

1.Social Need
2. Social well-
being
“It is not enough
to satisfy
customer . we
must satisfy
society”
Holistic Concept

1.Internal
Marketing
2. Integrated
marketing
3. Relationship
Marketing
4.Performance
Marketing
1.Internal marketing—training ,motivating employees to serve customer
well

2. Integrated marketing—full integration of all marketing programs to

create superior customer value.

3. Relationship marketing—mutually satisfying long term relationship

with key parties
members, customers and other marketing partners.
4. Performance marketing—marketing activities should perform at two
levels – profit and social well being
and programs, as well as addressing broader concerns and their legal,
ethical, social, and environmental effects.