CASE

STUDY
 INTRODUCTION
A Case Study is a research method
involves an in-depth examinations of a
specific subject, such as an individual,
organization, event, or phenomenon. It
aims to provide a detailed analysis and
understanding of the chosen case, often
by utilizing multiples sources of data and
information. Case studies are commonly
used in various disciplines, including
business, psychology, and education,
among others.
HISTORY OF CASE STUDY
The use of case studies can be
traced back to the early 20th
century in disciplines such as
psychology, Sigmund Freud
used case studies to develop his
theories on psychoanalysis. In
sociology, researchers like
W.E.B. Du bois used studies to
study the effects of racism and
In the 1920s and 1930s, the Harvard Business School began using
case studies to teach business students. This approach became widely
popular in business education and is still used today.
In the mid-20th century, case study research was further developed by
social scientists like Robert Yin and Donald Camp Bell. They
emphasized the importance of using multiple sources of data and
triangulation to ensure the validity and reliability of case study
research.
 Today, case study research is used in a wide range of disciplines,

including psychology, sociology, anthropology, education, and

business. It is a valuable research method or exploring complex
phenomena and understanding how individuals and organizations
navigate real-world challenges.
DEFINITION OF CASE
STUDY
A case study is a research method or
an in-depth, empirical investigation
that examines a specific instance,
event, individual, group, or
phenomenon within its real-life
context. It is often used in various
fields, including psychology,
sociology, business, medicine, and
education, to gain a deep
understanding of a particular subject
and to explore its complexities,
 EXAMPLE OF CASE STUDY
Case Study: Coca-Cola’s Content Marketing Strategy

Background:
Coca-Cola is a global beverage company known for its iconic
brand and wide range of products. The company has
successfully implemented a content marketing strategy to
engage with customers and build brand loyalty.

Objective:
To explore Coca-Cola’s content marketing strategy and it’s
impact on brand engagement and customer loyalty.
Methodology:
The case study involved analyzing Coca-Cola’s content marketing
initiatives, including their websites, social media channels and branded
content Coca-Cola’s creates , the themes and messages conveyed, and
the audience engagement. Interviews were also conducted with Coca-
Cola’s marketing team to gain insights into their content strategy.
Results:
Coca-Cola’s content marketing strategy focused on storytelling and
emotional connections. The company creates a wide range of content,
including videos, articles, and social media posts, that aim to evoke
positive emotions and resoate with their target audience. Coca-Cola
often associates their brand with happiness , togetherness, and
memorable experiences. They also leverage user-generated content to
further engage with customers and create a sense of community.
 Coca-Cola’s content marketing initiatives have been highly
successful in engaging with customers and building brand
loyalty. Their social media channels have millions of followers,
and their branded content campaigns have generated high levels
of engagement and shared across various platforms.
Conclusions:
Coca-Cola’s content marketing strategy has been effective in
engaging with customers and building brand loyalty. By
creating emotionally resonant content and leveraging user-
generated content, Coca-Cola has been successfully connected
with their target audience. The company’s content initiatives
have helped to reinforce their brand values, evoke positive
WHY CASE STUDY IS RELATED TO CREATIVE NON-FICTION?
Case studies are often related to creative
nonfiction because they both involve telling a
story in a compelling and engaging way.
Creative nonfiction is a genre that allows
writers to use literary techniques, such as
characterizations, setting, and dialogue, to tell a
factual story. Similarly, case studies are often
used in fields such
By presenting asstudy
a case business
in aand psychology
creative and
to illustrate
engaging thethe
way, real-world
reader isexamples of theories
more likely to
and concepts.
connect with the information and understand its
relevance to their own life or work. Additionally,
creative nonfiction can be used to convey the
emotions and experiences of the people involved
in a case study, adding an extra layer of depth
and meaning to the information presented.
 WHAT IS THE PURPOSE OF CASE
STUDY?
The purpose of a case study is to provide a detailed and
comprehensive analysis of a particular phenomenon,
situation, or event. It aims to examine the underlying causes
and factors that contributed to the situations, and to provide
insights into potential solutions or strategies that could be
implemented in similar situations. Case studies are often
used to inform decision-making, policy development, or
further research, and they are particularly useful in situations
where there is limited information or understanding about
particular issue. Overall, the goal of a case study is to
provide a deep and thorough understanding of a particular
phenomenon, and to use that understanding to inform and
improve outcomes.
CONCLUSION
In conclusion, case studies are a
valuable tool in research and
analysis, providing a detailed
examination of a particular subject
or phenomenon. They allow
researchers to delve deep into a
specific situation, gathering rich and
comprehensive data that can be used
to generate insights and inform