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  • ADBA MEX Launch Results

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    danezaboravam
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    The document summarizes the launch campaign for a men's deodorant brand across multiple markets in the Balkan region. The campaign utilized a strong television and digital presence including paid advertising on Facebook, Instagram and YouTube. It also engaged influencers and celebrities across social media to participate in challenges promoting the different product lines. Extensive in-store merchandising and public relations efforts accompanied the launch. The results were very positive, with the men's deodorant achieving 31% sales growth in Bulgaria in the launch month and double-digit growth across other markets as well.

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    The document summarizes the launch campaign for a men's deodorant brand across multiple markets in the Balkan region. The campaign utilized a strong television and digital presence including paid advertising on Facebook, Instagram and YouTube. It also engaged influencers and celebrities across social media to participate in challenges promoting the different product lines. Extensive in-store merchandising and public relations efforts accompanied the launch. The results were very positive, with the men's deodorant achieving 31% sales growth in Bulgaria in the launch month and double-digit growth across other markets as well.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views18 pages

    ADBA MEX Launch Results

    Uploaded by

    danezaboravam
    The document summarizes the launch campaign for a men's deodorant brand across multiple markets in the Balkan region. The campaign utilized a strong television and digital presence including paid advertising on Facebook, Instagram and YouTube. It also engaged influencers and celebrities across social media to participate in challenges promoting the different product lines. Extensive in-store merchandising and public relations efforts accompanied the launch. The results were very positive, with the men's deodorant achieving 31% sales growth in Bulgaria in the launch month and double-digit growth across other markets as well.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 18

    ADBA

    LAUNCH
    STRONG SUPPORT ACROSS DIFFERENT CONSUMER TOUCHPOINTS

    TV

    DIGITAL CAMPAIGN POSM


    Impressive visibility

    Paid & Owned


    Brand and product content
    OLV

    SOCIAL MEDIA
    #itsamensthing PR
    challenge Influencers
    journalists
    REACHING MILLIONS VIA STRONG TV AND DIGITAL
    ANNOUNCING THE NOVELTY AND RAISING AWARENESS

    TV SUPPORT DIGITAL CAMPAIGN


    ON 9 MARKETS

    PAID SUPPORT ON FB, IG & YT


    SOCIAL MEDIA CHALLENGE ACTIVATION

    ► 5 challenges posted by 5 influencers


    ► Each challenge connected to the franchise
    ► Fans take part in the challenge and win prizes

    Tie a tie Multitask T-Shirt challenge Cheeky pickup Plank


    in a creative way Challenge (Thermic Resist) line Challenge
    (Shirt protect) (Carbon protect) (Cool Power) (Invincible)
    Challenges supported by Influencers/celebrities

    SHIRT PROTECT CARBON PROTECT THERMIC RESIST COOL POWER INVINCIBLE


    Zoran Pajić Slaven Došlo Mogu ja to sam Jasmina
    Actor Actor Miloš Maksimović i Nemanja Maraš Đura fiskultura
    56.8k fallowers on Instagram 85.5k fallowers Instagram Vloggers Aleksandrov Marko Đurić
    9.3k fallowers on YouTube Fitness coach Photographer
    22.4k fallowers on Instagram 23.7k fallowers
    TIE A TIE CHALLENGE
    Tie a tie in the most creative way

    INFLUNCER WINNERS
    CHALLENGES FANS

    Views on orangezo profile: 40k


    Views on Men expert FB page: 83k
    Likes on fallowup photo: 10.3k

    SHIRT PROTECT
    MULTITASKER
    Show us how you multitask
    INFLUNCER WINNERS
    CHALLENGES FANS

    Views on Slaven Došlo profile: 111.2k


    Views on Men expert FB page: 83k
    Likes on fallowup photo: 18k

    CARBON PROTECT
    PLANK CHALLENGE
    Do a plank at an unsual place
    INFLUNCER CHALLENGES FANS WINNERS

    Views on Djurafiskultura profile: 12.7k


    Views on Men expert FB page:165k

    INVINCIBLE
    T-SHIRT CHALLENGE
    Put on yourself as many T-shirts as possible
    WINNERS
    INFLUNCERS CHALLENGE FANS

    THERMIC RESIST
    CHEEKY PICK UP LINE CHALLENGE
    Tell us your worst pick up line
    WINNERS
    INFLUNCER CHALLENGES FANS
    m a y b e t h e cure for
    , are you o ok
    “I’m sorry isease because you l
    's d
    Alzheimer b l e? “
    unforgetta

    “ Do you
    h a ve a n
    ame, or I

    can call
    you mine
    ?“

    r s h o e la c e s , so you don’t
    u p yo u
    “ Please, tie fo r someone else
    “
    trip a n d fa ll
    Views on Men expert FB
    page:150k

    COOL POWER
    PR KITS SENT OUT TO INFLUNCERS AND JOURNALISTS
    IMPRESSIVE IN STORE SUPPORT THROUGHOUT ADRIA BALKAN

    ASSURING VISIBILITY BOTH ON PRIMARY SHELF AND SECONDARIES


    IN STORE EXECUTION
    IN STORE EXECUTION
    IN STORE EXECUTION
    LEADING TO
    EXTRAODRINDARY
    RESULTS
    RESULTS: 31%MS IN MEN DEO IN BULGARIA IN THE LAUNCH MONTH!
    GREAT RESULTS ACROSS ADRIA BALKAN MARKETS!

    MEN DEO TTL DEO


    Launch Launch
    YTD Apr YTD Apr
    month month

    BULGARIA** 31.3% 10.7% 12.3% 3.7%

    CROATIA* 5.0% 3.0% 1.8% 1.1%

    SERBIA* 10.0% 5.4% 3.3% 1.8%

    SLOVENIA* 7.1% 3.1% 2.4% 1.1%

    B&H* 7.0% 3.9% 2.2% 1.4%

    MONTENEGRO* * * 6.3%

    *Launch month March 2018


    ** Launch month April 2018
    ***CM Sell out YTD April SOURCE: DM Sell Out April 2018
    IT’S A MAN’S THING

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