2024 MEDIA INFORMATION KIT

N AT I O N A L G E O G R A P H I C MAGAZINE
 | D E S T I N AT I O N F O R AWA R D -W I N N I N G
FAC T UA L S TO RY T E L L I N G

FOR OVER 135 YEARS, NATIONAL GEOGRAPHIC HAS INSPIRED PEOPLE OF BOUNDLESS CURIOSITY WITH BOLD
STORYTELLING TO HELP THEM SEE , ENGAGE WITH, AND CARE ABOUT THE WORLD IN NEW WAYS. NATIONAL
GEOGRAPHIC CONTINUOUSLY REDEFINES THE STANDARD OF EXCELLENCE ACROSS PLATFORMS VIA A SUPERIOR
EDITORIAL PRODUCT, WORLD-RENOWNED PHOTOGRAPHY, BRAND RECOGNITION AND CONSUMER TRUST.

#1 brand in
Social Fans/Followers #6 most engaging
publishing brand on Social

5 Emmy awards and 21 nominations 8 Webby awards (2023)

in News & Documentary and Media Company
and 8 nominations across of the Year (2022)
categories (2023)

National Magazine Ellie Awards Academy Awards

for Design and Service & Lifestyle & BAFTA for Best
Photography (2022) Documentary (2019)

T H E RO L E O F W I T H E AC H I S S U E , AS PIONEERS OF
T R U S T E D, U N B I A S E D N AT I O N A L G E O G R A P H I C T H E M E D I A F RO N T I E R ,
LO N G - F O R M J O U R N A L I S M G O E S F U RT H E R— National Geographic continues to push
is as important as ever, providing by telling stories of humankind from the magazine into new terrain, creating
a spotlight for the important stories an up-close perspective to deepen a more immersive journey and experience
that define our time and matter people's understanding of the world for its audience while re-thinking the
most to a new generation. and their role in it. role it can play for its partners.

Fan/Follower Source: Shareablee, Power Rankings, December Followers, US*All, based on FB/TW/IG followers, excluding Facebook & Instagram brand platform handles.
Engagement Source: ListenFirst. Based on the LF Publishing Univers // April 22 – March 23
 |

NATIONAL GEOGRAPHIC MAGAZINE

Nearly 1/2 (48%) of readers said NGM was

"One of my Favorites" giving it the highest rating
score among all consumer magazines

⅓ of NGM readers are millennials, making them

the largest reader segment

47% of readers are between the ages of 25-54

Influentials | C-Suite/Top Management | HHI $100K-250K+ |

Net Worth $250K-400K+

NGM reaches as many C-Suite/Top Management

as Scientific American, Bloomberg Businessweek, Vanity Fair
and the New Yorker combined.

NGM readers are 80% more likely to be influential

and 10% more likely to have a net worth of $1MILLION+

Ranked by Weighted (000) *Compared with all MRI-measured magazines.

Source: MRI-Simmons USA, 2023 Spring; *Compared with all MRI-measured magazines; Base=Adults 18+;
Heavy Media Users=Media Quintile Tercile Code (Top 1); Base=Adults 18+.
| E D I TO R I A L C A L E N DA R 2 0 2 4

N AT I O N A L G E O G R A P H I C ’ S O R I G I N A L J O U R N A L I S M F O C U S E S O N C O R E
TO P I C S R A N G I N G F R O M G L O B A L H E A LT H , TO H I S TO R Y, S C I E N C E TO
T E C H N O L O G Y, TO E X P L O R AT I O N O F P E O P L E , P L A C E S A N D C U LT U R E S .

COVER STORIES | CLOSE DATES

J A N UA RY F E B R U A RY M ARCH
Photo Ark Glass Spotted Hyenas
Close Date: 11/1/23 Close Date: 12/1/23 Close Date: 1/1/24

APRIL M AY JUNE
Fungi Secrets of Octopus Stress
Close Date: 2/1/24 Close Date: 3/1/24 Close Date: 4/1/24

J U LY AU G U S T SEPTEMBER
Indigenous Conservation Seine Cleanup Ocean X
Close Date: 5/1/24 Close Date: 6/3/24 Close Date: 7/1/24

O C TO B E R N OV E M B E R DECEMBER
Amazon Transect Rewilding Europe Pictures of the Year
Close Date: 8/1/24 Close Date: 9/3/24 Close Date: 10/1/24

National Geographic holds all content included in its publications to the highest standards, including advertisements. National Geographic
reviews all advertisements prior to publication to ensure compliance with its standards and reserves the right to not include any
advertisements that it deems inappropriate, inaccurate, misleading, or otherwise not suitable for inclusion in its publications,as determined
by National Geographic in its sole discretion.

Contact Bill Graff, National Print Director – DAS/National Geographic, at Bill.Graff@disney.com for
advertising opportunities

All editorial subject to change.

| T O TA L A U D I E N C E P R O F I L E

N AT I O N A L G E O G R A P H I C
2023 WINTER GFK MRI

s INDEX

Adults
Total 19,440 100.00 7.62 100
Men 9,895 50.90 8.01 105
Women 9,545 49.10 7.24 95

Age | Median: 48 years | 101 Index

18-24 2,437 12.53 8.38 110
25-34 3,005 15.46 6.59 87
35-44 3,342 17.19 7.90 104
45-54 2,841 14.61 7.10 93
55-64 2,850 14.66 6.77 89
65+ 4,967 25.55 8.84 116
[ b.1997-2010 ] Gen Z 2,767 14.24 8.31 109
[ b.1977-1996 ] Millennials 6,364 32.74 7.20 95
[ b.1965-1976 ] GenXers 3,292 16.94 6.91 91
[ b.1946-1964 ] Boomers 5,362 27.58 7.66 101
[ b.pre-1946 ] Pre-Boomers 1,654 8.51 10.42 137

Income | Median HHI: $74,525 | 91 Index | Median IEI: $44,631 | 88 Index

HHI $100,000+ 1,180 6.07 7.13 94
HHI $150,000+ 3,845 19.78 6.63 87
HHI $200,000+ 7,090 36.47 6.84 90
HH Net Worth $1M+ 3,026 15.56 7.89 104

Education
Att./Grad. College+ 12,149 62.49 7.66 101
Bachelor’s Degree+ 6,869 35.33 7.68 101
Post Graduate Degree 3,135 16.13 8.47 111

Occupation
C-Suite 1 or 2 (net)
or Top Management 988 5.08 9.40 123
Top Management 786 4.04 9.03 119
Managers/Professionals 4,491 23.10 6.63 87
Mgt./Bus./Fin. ops 1,753 9.02 6.03 79
Prof./Related occup. 2,737 14.08 7.09 93

Household Composition | Median Home Value: $314,175 | 101 Index

Own Home 12,207 62.79 7.24 95
Married 9,788 50.35 7.40 97
Kids in HH 7,013 36.07 8.14 107
Influentials: Public Activities 1,544 7.94 13.39 176
Public Activities: Any Activity 14,501 74.59 7.99 105

Source: 2023 Winter MRI-Simmons USA weights to Population (000) – Base: All
| PREFERRED EDITION AUDIENCE PROFILE

N AT I O N A L G E O G R A P H I C P R E F E R R E D
2023 WINTER GFK MRI

s INDEX

Adults
Total 8,838 100.00 3.46 100
Men 4,555 51.54 3.69 107
Women 4,283 48.46 3.25 94

Age | Median: 54 years | 113 Index

18-24 841 9.52 2.89 84
25-34 992 11.22 2.17 63
35-44 1,296 14.67 3.06 88
45-54 1,403 15.87 3.51 101
55-64 1,495 16.91 3.55 103
65+ 2,811 31.80 5.00 144
[ b.1997-2010 ] Gen Z 951 10.76 2.85 82
[ b.1977-1996 ] Millennials 2,338 26.46 2.65 76
[ b.1965-1976 ] GenXers 1,619 18.32 3.39 98
[ b.1946-1964 ] Boomers 3,043 34.43 4.35 126
[ b.pre-1946 ] Pre-Boomers 887 10.04 5.59 161

Income | Median HHI: $138,231 | 168 Index | Median IEI: $75,611 | 149 Index
HHI $100,000+ 1,180 13.35 7.13 206
HHI $150,000+ 3,845 43.51 6.63 192
HHI $200,000+ 7,090 80.23 6.84 198
HH Net Worth $1M+ 3,026 34.24 7.89 228

Education
Att./Graduated College+ 7,082 80.13 4.47 129
Bachelor’s Degree+ 4,925 55.72 5.51 159
Post Graduate Degree 2,492 28.19 6.73 194

Occupation
C-Suite 1 or 2 (net)
or Top Management 744 8.41 7.08 204
Top Management 631 7.13 7.24 209
Professional/Managerial 3,165 35.81 4.68 135
Mgt./Bus./Fin. ops 1,253 14.18 4.31 125
Prof./Related occup. 1,912 21.64 4.95 143

Household Composition | Median Home Value: $459,079 | 147 Index

Own Home 7,339 83.04 4.35 126
Married 5,553 62.83 4.20 121
Kids in HH 2,837 32.10 3.29 95
Influentials: Public Activities 1,095 12.39 9.50 274
Public Activities: Any Activity 7,533 85.24 4.15 120

Source: 2023 Winter MRI-Simmons USA weights to Population (000) – Base: All; Preferred based on Nat Geo AND (HHI $100K+ or Net Worth $500K+)
| A D V E R T I S I N G S P E C I F I C AT I O N S

N AT I O N A L G E O G R A P H I C M AG A Z I N E

Closing Dates

SPECIAL PAPER
U.S. IN-HOME
OR NGM-PRINTED
DATES DATES
UNITS ORDERS DUE [ Orders & Materials Due ]

January 9/1/23 11/1/23 11/17/23 12/16-12/20

February 10/2/23 12/1/23 12/18/23 1/20-1/24
March 11/1/23 1/2/24 1/17/24 2/17-2/21
April 12/1/23 2/1/24 2/16/24 3/16-3/20
May 1/2/24 3/1/24 3/18/24 4/20-4/24
June 2/1/24 4/1/24 4/17/24 5/18-5/22
July 3/1/24 5/1/24 5/17/24 6/15-6/19
August 4/1/24 6/3/24 6/17/24 7/20-7/24
September 5/1/24 7/1/24 7/17/24 8/17-8/21
October 6/3/24 8/1/24 8/16/24 9/14-9/18
November 7/1/24 9/3/24 9/17/24 10/19-10/23
December 8/1/24 10/1/24 10/17/24 11/16-11/20

National Geographic holds all content included in its publications to the highest standards, including advertisements.
National Geographic reviews all advertisements prior to publication to ensure compliance with its standards and reserves
the right to not include any advertisements that it deems inappropriate, inaccurate, misleading, or otherwise not suitable
for inclusion in its publications,as determined by National Geographic in its sole discretion.

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| A D V E R T I S I N G S P E C I F I C AT I O N S
N AT I O N A L G E O G R A P H I C M AG A Z I N E
DATA F O R M AT S
PDFX1a file (Version 1.3)
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I N F O R M AT I O N & Q U E S T I O N S
Contact Bill Graff at Bill.Graff@disney.com