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N AT I O N A L G E O G R A P H I C MAGAZINE
| N AT I O N A L G E O G R A P H I C M A G A Z I N E
T H E RO L E O F W I T H E AC H I S S U E , AS PIONEERS OF
T R U S T E D, U N B I A S E D N AT I O N A L G E O G R A P H I C T H E M E D I A F RO N T I E R ,
LO N G - F O R M J O U R N A L I S M G O E S F U RT H E R— National Geographic continues to push
is as important as ever, providing by telling stories of humankind from the magazine into new terrain, creating
a spotlight for the important stories an up-close perspective to deepen a more immersive journey and experience
that define our time and matter people's understanding of the world for its audience while re-thinking the
most to a new generation. and their role in it. role it can play for its partners.
| HIGHLIGHTS
N AT I O N A L G E O G R A P H I C
Compared with all MRI-measured magazines,
M AG A Z I N E I S M O R E V I B R A N T
National Geographic ranks #1 in reach of:
T H A N E V E R , W I T H 8 0%
O F R E A D E R S R AT I N G T H E | Men
M AG A Z I N E A S V E RY G O O D/O N E
| Generation Z
O F MY FAVO R I T E S , A N D A TOTA L
R E AC H O F 2 7.9 5 9,0 0 0 A D U LT S . | Postgraduate degree
B U T M O R E I M P O RTA N T T H A N
| Influentials
THE SIZE OF OUR AUDIENCE DID YOU
KNOW?
I S I T S Q U A L I T Y, W H I C H |E
merging Millennials (Millennials with
A third of National
P ROV I D E S O U R PA RT N E R S T H E HHIs of $200,000+) Geographic magazine
O P P O RT U N I T Y TO C O N N E C T readers are millennials.
| Self-employed Professional/Managerial That’s more than
W I T H A F F LU E N T, E D U C AT E D, 9.5 million readers,
which makes millennials
I N F LU E N T I A L C O N S U M E R S . the largest audience
segment of our readership.
N AT I O N A L G E O G R A P H I C ’ S O R I G I N A L J O U R N A L I S M F O C U S E S O N C O R E
TO P I C S S U C H A S S C I E N C E A N D I N N O VAT I O N , A D V E N T U R E A N D
E X P LO R AT I O N , C R I T I C A L I S S U E S , C U LT U R E , A N D T H E N AT U R A L W O R L D.
N AT I O N A L G E O G R A P H I C
R AT E B A S E : 2 , 2 5 0,0 0 0
2019 SPRING MRI
Adults
Total 27,959 100.0 11.2 100
Men 15,317 54.8 12.7 113
Women 12,642 45.2 9.8 87
Education
Att./Grad. College+ 18,936 67.7 12.6 112
Bachelor’s Degree+ 10,428 37.3 13.2 117
Post Graduate Degree 4,290 15.3 14.9 132
Occupation
C-Suite/Top Management 1,508 5.4 14.2 127
Top Management 1,312 4.7 13.9 124
Managers/Professionals 7,562 27.0 12.0 107
Mgt./Bus./Fin. ops 2,548 9.1 9.8 87
Prof./Related occup. 5,014 17.9 13.6 121
Source: GfK MRI 2019 Spring Report © 2019, GfK MRI. All Rights Reserved.
| PREFERRED EDITION AUDIENCE PROFILE
N AT I O N A L G E O G R A P H I C P R E F E R R E D
R AT E B A S E : 9 0 0,0 0 0
2019 SPRING GFK MRI
Adults
Total 10,845 100.0 4.4 100
Men 5,799 53.5 4.8 111
Women 5,046 46.5 3.9 90
Education
Att./Graduated College+ 9,009 83.1 6.0 138
Bachelor’s Degree+ 6,041 55.7 7.6 175
Post Graduate Degree 2,780 25.6 9.6 221
Occupation
C-Suite/Top Management 1,054 9.7 10.0 228
Top Management 961 8.9 10.2 234
Professional/Managerial 4,314 39.8 6.9 158
Mgt./Bus./Fin. ops 1,614 14.9 6.2 142
Prof./Related occup. 2,699 24.9 7.3 169
N AT I O N A L G E O G R A P H I C M AG A Z I N E
Closing Dates
SPECIAL
STANDARD
ISSUE GATEFOLDS, PAPER, SUPPLIED UNITS U.S. NEWSSTAND
CLOSING
DATES NGM-PRINTED UNITS DUE TO BINDERY ON-SALE DATES*
[ Orders & Materials Due ]
ORDERS DUE
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182 x 260 mm 174 x 254 mm 156 x 235 mm Photo Crossover:
For photographs
Spread 14˝ x 10 1/4˝ 13 3/4˝ x 10˝ 13˝ x 9 1/4˝ bleeding across the
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Split copy at gutter
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90 x 260 mm 84 x 254 mm 65 x 235 mm 1/8” (3.18 mm) from
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* In-home delivery for U.S. begins the 15th of the month prior to issue date. All copies should be delivered by the 1st of the month of issue date.
| A D V E R T I S I N G S P E C I F I C AT I O N S
N AT I O N A L G E O G R A P H I C M AG A Z I N E
DATA F O R M AT S P RO O F I N G R E Q U I R E M E N T S
PDFX1a file (Version 1.3) | 2 proofs pulled from file supplied.
| Standards:
F I L E S I N S T R U C T I O N S / S TA N DA R D S • Adherence to SWOP standards
| Line Screen: 150 • Inclusion of IT8 Target on proof
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trim plus bleed • Inclusion of 6mm 100%, 75%, 50%, 25%,
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outside of 4C bleed area. standards is required. By not providing a
| Four color solids should not exceed SWOP proof, the customer relinquishes National
density of 340% Geographic from all liability associated with
the color quality of their printed ad.
MEDIA LABELING
| Issue date, advertiser name and ad number
| Agency name, contact and phone number
| Vendor name, contact and phone number
| Directory printout of disk contents
| A
ll NGM print advertisers running 1/2 page I N F O R M AT I O N & Q U E S T I O N S
or larger will automatically be included in Contact partnerships@natgeo.com
the PDF replica digital edition. All creative
will run straight from print (SFP).
|A
ds cannot be upgraded for interactivity
or links
| A D V E R T I S I N G S P E C I F I C AT I O N S
N AT I O N A L G E O G R A P H I C M AG A Z I N E
This policy is designed to specify procedures for establishing credit | Late Application |
and to ensure collection of advertising receivables as well as to Any credit applications received within two weeks of closing or later
maintain a cooperative relationship with our advertising agencies. will be accepted on cash with order basis only. The only exceptions to
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or representatives, and no exceptions will be made to this policy’s from such agencies provided management approval is given, under
procedures without prior written request and approval. The policy the stipulation that the credit application is submitted before the
will be enforced on an account by account basis at the discretion closing of the next issue. Failure to submit an application by that time
of advertising management. All new advertising agencies (including will require that all future orders be cash with order until the application
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The deadline for such application is two weeks before the closing an event, payment of all outstanding balances may not be sufficient
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not be granted without the prior approval of management and will be
reevaluated at each insertion. No sequential liability statements will be
accepted on orders. The rate card contract requirement and general
information section clearly outlines National Geographic’s policy.
| AWA R D S & R E C O G N I T I O N
NATIONAL GEOGRAPHIC CONTINUOUSLY REDEFINES THE STANDARD OF EXCELLENCE FOR PRINT AND DIGITAL
JOUR N AL I SM . S UP ER I OR E D I TO R I A L P ROD U CT, WO RL D -RENOWNED PHOTO GRA PHY, B RA ND RECO G N ITION,
AND CONSUMER TRUST HAVE EARNED THE MAGAZINE THE MOST PRESTIGIOUS AWARDS AND RECOGNITION
IN TH E I N D U ST RY, A N D E STA B L I SH E D I T A S A VA LU ED L EA D ER IN THE WO RL D O F NEWS REP O RTING.
Adweek Hot List Overseas Press Club of America Society for Publication Designers
| 2018: "Hottest Magazine Redesign" | 2017: Honorable Mention in The | 2019: Merit winner for Feature,
Madeline Dane Ross Award and Lifestyle, Travel/Food/Shelter, and 12
American Photography 35
The Whitman Bassow Award nominations including cover, Feature,
| 2019: 6 images from Latino Power and News/Documentary/Essay and Still
Future of Food featured Pictures of The Year International (POYi)
Life, Entire Issue, and Original Digital
| 2019: 15 awards, including first place Photography
ASME National Magazine Awards
awards for Science & Natural History
30 years of consecutive nominations | 2018: 9 medals – Gold in Section/Not
Picture Story, Print Magazine/Media
and 30+ awards Feature; Gold and Silver in Feature/
Visual Editing, and Magazine/Media
Profile Non-Celebrity; 1 medal and
| 2019: General Excellence for News, Visual Editor of the Year; five Awards
5 merit awards
Sports and Entertainment (Race, of Excellence for Portrait Series,
Story of a Face, and Planet or Plastic?). Issue Reporting Picture Story, Print | 2017: Record 19 medals across App
Nominee for Design & Photography, Magazine/Visual Editing; and finalist (5, including App of the Year), Video (4,
Website and Public Interest. for the Angus MacDougall Overall including Video of the Year), Web (4),
Photography Awards for Best Cover Excellence Editing Award Digital Platform (3), Mobile Channel (2),
and Feature Photography and Photography (1)
| 2018: 11 awards, including winner of
| 2018: Winner single-topic issue Angus MacDougall Overall Excellence Society of Environmental Journalists
(Gender); Finalist in Photography Editing Award and Environmental | 2017: Outstanding Beat Reporting,
and General Excellence - News, Vision Award; Gold in Magazine/Visual Large Market
Sports and Entertainment Editor of the Year, second place in Issue
| 2017: Winner for website; Finalist in Reporting Picture Story, and 4 awards Sony World Photography
Photography, Single-topic Issue of excellence | 2019: First place in Nature World and
| 2017: 27 awards, including a sweep of Wildlife Photography
Digiday Publishing Awards
Science & Natural History Picture Story Webby Awards
| 2017: Best use of Instagram (Finalist) category ; Photographer of the Year;
| 2019: Nominated for Best Website:
Graphis Photography Award Magazine/Media Visual Editor of the
Individual Editorial Feature and
| 2018: Silver, Editorial Year and Finalist in Angus McDougall
Website: Best use of Photography
Overall Excellence in Editing Award
(winner announced April 23, 2019)
National Press Club Award
Pulitzer Prize | 2018: National Geographic honored
| 2017: Ann Cottrell Free Animal
| 2019: Finalist in Feature Photography with first-ever Media Company of
Reporting Award—Print
| 2017: Finalist in Explanatory Reporting the Year Award, 13 award wins and
National Press Photographer’s Society for News Design 5 People's Voice awards
Association | 2017: 11 wins Including 6 awards wins
| 2019: 13 awards, including first place Scripps and 5 People’s Voice Awards
in Magazine Picture Editor of the Year | 2019: Top Prize for Environmental
Reporting White House News Association
(team and individual categories), and
first place awards in Stills: Environment | 2019: Second Place, Eyes of History:
Society for News Design Still Contest: Pictorial
Stories and Picture Editing: Magazine
| 2019: Gold winner and 15 awards of
Feature Story. World Press
excellence for Photography
Natural History Museum | 2017: 60 awards including 4 Gold | 2019: 8 awards, including first place
| 2017: 5 Winners in Wildlife Photographer Medals, 4 Silver Medals and 1 Judges’ in Nature Stories and Environment
of the Year, Photojournalist of the Year, Special Recognition. The Graphics and Singles
Wildlife Photographer Portfolio, and Cartography teams won 30+ awards | 2018: 7 awards, including first place in
Behavior Amphibians and Reptiles; in the infographics categories Nature, and second and third places in
and 5 Finalist awards Environment and Contemporary issues
News and Documentary Emmy Awards | 2017: 3 awards, including first and
second place in Nature and third in
| 2017: Outstanding New Approaches:
Daily Life
Documentary (Nomination)
| W O R L D B E AT
E X T E N D YO U R I N - B O O K “World Beat” is offered in June and December issues of National Geographic only.
A DV E RT I S I N G M E S S AG E A N D Each installment of “World Beat” features exciting advertising announcements,
I N C R E A S E P RO D U C T AWA R E N E S S contests, retail events, and other promotions in an uncluttered, engaging environment.
W I T H N AT I O N A L G E O G R A P H I C ’ S Reaching 28 million readers*, “World Beat” offers a unique and efficient way
H I G H - I M PAC T P RO M OT I O N A L to communicate a special promotional message, add emphasis to a marketing
campaign, and boost brand exposure.
PAG E , “ W O R L D B E AT.”
Advertisers should supply the following – all art must be press ready:
Image
Supplied with resolution of 300 dpi in TIFF or PDF format
Logo
Supplied as Illustrator EPS vector file with all fonts converted to outlines
Copy
Maximum of 50 words describing product or service, plus website URL,
and toll-free number
Commitment Deadline
4 weeks prior to issue close, based on availability
Materials Due
2 weeks prior to issue close
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A DV E RT I S E R S C A N AC C E S S
A PA N E L O F 1 2 ,0 0 0 + H I G H LY
INVOLVE D NATIONAL GEO GRAPHIC
R E A D E R S T H RO U G H N AT I O N A L
GEO GRAPHIC M AGA Z I N E ’S R E A D E R
PANE L . A BROAD RA N G E OF TOP I C S
A N D A DV E RT I S E R C AT E G O R I E S
A R E E X P LO R E D T H RO U G H O U T
T H E Y E A R , A N D A DV E RT I S E R S
H AV E T H E O P P O RT U N I T Y TO
P O S E C U S TO M I Z E D Q U E S T I O N S
TO PA N E L M E M B E R S .
Commitment Deadline
At least eight weeks prior to survey deployment
Value
$20,000 and up (dependent upon scope of project)