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  • Revision Session For Marketing Prinicples QWRQW

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    vesim92400
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    This document discusses various marketing concepts including branding, communication strategies, the 7 Ps of services marketing, pricing strategies, segmentation and targeting, strategic tools like the product life cycle and Ansoff Matrix, and buyer decision making models. It also mentions analyzing the marketing mix of different types of brands such as FMCG, lifestyle, and luxury goods brands.

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    revision session for marketing prinicples qwrqw

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    This document discusses various marketing concepts including branding, communication strategies, the 7 Ps of services marketing, pricing strategies, segmentation and targeting, strategic tools like the product life cycle and Ansoff Matrix, and buyer decision making models. It also mentions analyzing the marketing mix of different types of brands such as FMCG, lifestyle, and luxury goods brands.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views5 pages

    Revision Session For Marketing Prinicples QWRQW

    Uploaded by

    vesim92400
    This document discusses various marketing concepts including branding, communication strategies, the 7 Ps of services marketing, pricing strategies, segmentation and targeting, strategic tools like the product life cycle and Ansoff Matrix, and buyer decision making models. It also mentions analyzing the marketing mix of different types of brands such as FMCG, lifestyle, and luxury goods brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Branding and communication

    • Extensions
    • Personality
    • strategy
    • Architecture
    • association
    • MODELS (Aaker)
    • Earned media
    • communication interactional model , linear
    • Advertising
    • Media channels
    • Models (AIDAS)
    • Word of mouth digital and not digital
    Services marketing
    • 7 Ps
    • Mainly the 3 extra Ps process, people and physical evidence
    Place-channels
    • Supply chain
    • Direct indirect
    • Intensive / selective
    • Intermediaries
    • Channel relationship (conflict, integration)
    • Role of logistics

    Pricing
    Strategy
    Undifferentiated, differentiate niche
    Differential advantage
    Competitive advantage
    Segmentation and targeting
    (type of segmentation)
    Link 4 Ps to positioning, differentiation and targeting
    Know the elements of marketing mix and what is include din each on of them
    Strategic tools
    Product life cycle
    Ansoff
    • Buyer decision making
    • Level of involvement
    • Different steps
    • Analyse marketing mix of brands
    • FMCG
    • LIFE STYLE
    • LUXURY

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