Visual Unity

Presentation by
Dhanshree Palkar
Nisarg Ojha
Amey Patil
Harshdeep Patil
Tehreem Momin
Harshdeep Patil
 What is
Proximity???
• The proximity Gestalt law refers to the
tendency of humans to perceive objects that
are close to each other as a unified group. This
principle is part of Gestalt psychology, which
explores how our minds organize visual stimuli
into meaningful wholes.
LOGO DESIGN
• Elements within a logo are positioned in close
proximity to create a unified and coherent visual
identity. This helps in conveying a specific
message or brand identity clearly.
In infographics, the principle of proximity is
crucial. It involves grouping related information
or elements close to each other to convey a clear
and organized message. By placing related data,
text, or graphics in close proximity, infographics
can efficiently communicate complex information
and enhance overall visual clarity. This design
principle helps viewers easily identify
connections and understand the relationships
between different components within the
infographic.