BUSINESS COMMUNICATION

UNIT- I
 The word ‘communicate’ comes
from the Latin verb ‘communicare’
that means to impart, to share or to
make common.

Communication is essentially the

ability of one person to make
Communication contact with another and to make
himself or herself understood.

Communication is the process in

which meanings are exchanged
between people through the use of
a common set of symbols.
Ingredients of Communication

Process Meaning Exchange

Common
People set of
symbols
 It is meaning based

It involves two or more people

It deals with exchange of ideas,

Features of opinions
Communication It is interactional

It is structural in nature

It requires a channel to communicate

  Business Communication is
information sharing between
people within & outside
Definition organization that is performed for
the commercial benefit of the
organization.
Process
 To educate
To inform
To train
To motivate
Objectives of
Communication
To integrate
To connect
To entertain
To promote
To achieve goal
7Cs of Effective Communication- Principles

Clarity Completeness Conciseness Correctness

Consideration Courtesy Concreteness

 Increase productivity to help grow customer base.

Increase employee efficiency.

Better decision making.

Publicity of goods & services.

Importance of
Business Enhances employee satisfaction.
Communication Improves business partnership.

Facilitates business innovation.

Enhances Loyalty.

Removes Controversy.
Feedback

Feedback is information given to the learner

&/or the teacher about the learner’s
performance relative to the learning goals.

Feedback is providing effective information

on someone’s performance.
 Basis of Problem Solving

Effective Communication

Importance Identification of Improvement Area

of
Feedback Better Understanding

Creation of Healthy relations

Effective Coordination
JOHARI WINDOW
DEVELOPED BY- Joseph Luft and Harrington Ingham
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THANK YOU!