DOMINGO, KIM ALEXIS P.

BSED-ENGLISH 1-B
PURPOSIVE COMMUNICATION

SUMMARY MATRIX
Communication Comes from the Latin word Communication has always
‘communicares’ means to been invaluable in
share or make ideas expressing our ideas,
common. feelings, and beliefs.
Without a proper
It is a dynamic process of understanding of
exchanging messages communication, the
between individuals or thoughts and emotions we
groups through various hold within could potentially
forms, namely: language, erupt in a disorganized and
gestures, written, or visual unethical manner. Being
means. It involves aware of the complexities of
transmitting, receiving, communication allows us to
interpreting, and effectively convey our
understanding information, thoughts and emotions in a
ideas, and emotions. respectful and ethical
manner. It enables us to
engage in meaningful and
constructive interactions,
fostering understanding and
connection with others.

TWO TYPES OF COMMUNICATION REFLECTION

Oral Communication Characterized by its Oral communication has
spontaneous and informal been a game-changer for
nature, primarily occurring me in both my academic
through verbal and and professional life. It has
face-to-face interactions. It given me the confidence to
involves a general express my ideas
exchange of information effectively and engage with
and ideas and encourages others in a meaningful way.
two-way interaction, often I have come to realize that
taking place in impromptu purposeful communication
or casual settings. requires careful thought
Purposive Purposive communication, and consideration. It's all
Communication which is goal-oriented and about understanding the
strategic, encompasses goals I want to achieve with
various forms such as verbal, my message. By taking the
written, visual, and digital, time to tailor my
with the aim of achieving communication to these
specific objectives, I've
specific objectives like
 persuasion or instruction. This experienced the power of
type of communication making a real impact and
typically requires careful ensuring that my message
planning and execution and is received loud and clear.
can be either one-way or
two-way, depending on the
intended purpose.

PURPOSE OF COMMUNICATION REFLECTION

Enhances Relationships Foster healthy relationships Communication is not
by promoting open and merely used to convey
honest dialogue ideas and express
Improves Enables individuals to emotions, but also to
Problem-Solving express their ideas, enhance relationships and
concerns, and suggestions improve problem-solving.
Boosts Productivity Clear and concise Without communication, the
communication minimizes world falls into a great hole
misunderstandings and of misunderstanding,
errors, leading to increased confusion, and, worse,
productivity chaos. Through
Facilitates Collaboration To share information, communication, my
coordinate efforts, and work relationship with my family
together towards common has been enhanced. We
objectives. had a problem that we
solved through
communication.

TYPES OF COMMUNICATION

Mode
Context
Purpose and Style

ACCORDING TO MODE REFLECTION

Verbal Communication Verbal communication Through my exploration of
involves the transmission of verbal and non-verbal
messages through spoken communication, I have gained
words. It encompasses not a newfound appreciation for
only the words themselves the importance of speaking
but also factors such as the thoughtfully while being
tone of the speakers, clarity of mindful of my non-verbal
 speech, volume, speed, body
language, and the quality of
words used in the
conversation. These elements
contribute to the overall
effectiveness and
understanding of the message
being conveyed.
Non-verbal Non-verbal communication
Communication refers to the conveyance of
meaning without the use of
words, whether written or
spoken. It takes into account
various aspects such as facial
expressions, hand
movements, body language,
postures, and gestures.
TYPES OF NON-VERBAL COMMUNICATION
Facial Expression Conveying emotions
Body Language Gestures, postures, and
movements of the body that
communicate messages
and intentions.
Eye Contacts The way you look at
someone, which can
indicate interest,
attentiveness, or other
emotions
Touch The use of physical contact
to communicate warmth,
comfort, or closeness.
Proxemics Use of personal space
during interactions, which
can convey social norms,
relationships, and comfort
levels.
Paralinguistics The tone of voice, pitch,
volume, and pace of
speech, which can add
meaning and emphasis to
verbal communication.
Appearance The way you present
yourself, including clothing,
grooming, and personal
cues. I have learned that
excessive non-verbal cues can
lead to misinterpretation,
particularly if they contradict
the message I am conveying
verbally. Finding harmony
between my words and
non-verbal communication is
crucial for effective
communication.
REFLECTION
Being aware of the types of
non-verbal communication
and the interpretation it
conveys is important to
avoid misunderstanding
and confusion. I learned
this through an awful
experience. As I was
staring angrily at nowhere,
someone caught my vision
and thought I was mad at
her. She confronted me and
said, “Adda ba naubrak nga
mandi kenka? Apay kitkitan
nak iti nagmandi?
Makagura ka?” I cleared up
the misunderstanding right
away. This experience
made me realize the
importance of non-verbal
communication.
 style, which can send
messages about your
personality,
professionalism, and
desired perception.
Posture The way you sit or stand,
which can indicate
confidence, attentiveness,
or openness to
communication.
Symbols and Signs Nonverbal cues, such as
hand signals or gestures,
that convey specific
meanings.
Artifacts Objects or possessions that
communicate information
about our preferences,
status, or personality

ACCORDING TO MODE REFLECTION

Visual Communication Involves the use of images, Visual communication
charts, graphs, diagrams, proved to be instrumental in
and other visual aids to my high school journey,
convey information. It is a particularly during my last
mode of communication two years in senior high.
that relies on visual Unbeknownst to me, I
elements to enhance utilized one of the modes of
understanding and convey communication, specifically
messages effectively. . visual communication,
when presenting our
research in Practical
Research 2. In this subject,
we were required to
showcase the results of our
gathered data through the
use of charts. This
experience highlighted the
power of visual
communication in
effectively conveying
information and supporting
our research findings.

ACCORDING TO CONTEXT REFLECTION

Intrapersonal Intrapersonal As an introverted individual,
Communication communication refers to the I frequently engage in
 communication that takes
place within an individual's
mind. It involves internal
dialogue and self-reflection,
where individuals engage in
a conversation with
themselves to understand
their thoughts, emotions,
and personal experiences.
Interpersonal Interpersonal communication
Communication refers to the exchange of
information, ideas, and
emotions between two or
more individuals. It involves
both verbal and non-verbal
communication, including
spoken words, gestures, facial
expressions, and body
language.
Extended Communication Extended communication
refers to the transmission of
information over a longer
distance or period of time. It
allows individuals to
communicate across
geographical updates in a
convenient and efficient
manner. Extended
communication can take
various forms, such as phone
calls, video conferences,
emails, or social media
interactions.
Organization Refers to the flow of
information within a group or
entity. It involves both formal
and informal communication
channels. Formal
communication within an
organization typically follows
established hierarchies and
protocols, such as official
meetings, memos, or reports.
Informal communication, on
intrapersonal
communication, wherein I
talk to myself and voice out
all my worries and troubles,
something that I cannot do
in interpersonal
communication. I rarely
share how I feel, but when I
am writing reflections, it
happens frequently
because I feel like I am still
talking to myself,
considering that no one's
listening or reading it until I
submit this paper.
I have an aunt who's an
OFW in Saudi Arabia. I
seldomly talk to her, but
when we do, we use
extended communication,
wherein I can see and
speak with her behind
screens.It may not feel the
same way as having her in
person, but extended
communication truly aided
and defied time and
distance just to convey a
message .
 the other hand, occurs
through casual conversations,
chats, or social interactions.
Intercultural Involves the exchange of
Communication ideas, values, beliefs, and
customs between individuals
from different cultural
backgrounds or ethnicities. It
recognizes and respects the
diversity of cultures and seeks
to bridge the gaps in
understanding and
communication.

ACCORDING TO PURPOSE AND STYLE REFLECTION

Formal Communication Formal communication Understanding the
refers to the exchange of difference between formal
information in a structured and informal
and professional manner, communication has been
following established rules, important for me as a
protocols, and hierarchies. student. I often use
It is typically used in official informal communication
or business settings, where with family, friends, and
there is a need for clear classmates, but I know
and precise communication that I need to switch to a
Informational The exchange of information more formal style when
Communication in a casual, spontaneous, and speaking in front of others
relaxed manner. It occurs in or addressing authority
social settings, among friends, figures. Sometimes, I
family members, or struggle with maintaining a
colleagues, where there is a formal demeanor and may
act nervously or look down
more personal and informal
when I don't know how to
relationship.
answer a question. I
realize that these
behaviors are not
appropriate in formal
settings, so I'm working on
improving my confidence
and composure in those
situations. Being aware of
the distinction between
formal and informal
communication has helped
me navigate different
 social contexts and will
continue to benefit me in
my academic and
professional life.

PRINCIPLES OF COMMUNICATION REFLECTION

Clarity Communication should be Knowing the 7C's of
clear and concise, avoiding communication has been a
ambiguity, jargon, and game-changer for me when it
complicated phrases. It comes to constructing
should be easily understood well-structured sentences,
to avoid misinterpretations essays, and reflections. These
and ensure effective 7C's include clarity,
communication. completeness, coherence,
Completeness Communication should conciseness, consistency,
provide all the required courtesy, and correctness. By
details and information. It keeping these principles in
should be comprehensive and mind, I can ensure that my
not leave out any important message is clear, complete,
information concise, coherent, consistent,
Coherence Communication should have courteous, and correct.
a logical progression and
arrangement of ideas. The For years, I used to believe
information should be that the longer an essay, the
structured in a way that better it would be. However,
makes sense and follows a after learning about the 7C's,
clear flow my perspective has
Conciseness It should avoid unnecessary completely shifted. I now
repetition and be concise to understand that it's not
maintain the reader's about the length of the
attention and make the message, but rather about
message more impactful. how effectively it conveys the
Consistency Communication should be intended meaning. By
consistent with earlier focusing on these 7C's, I can
assertions or accepted improve my communication
standards. It should avoid skills and overcome any
contradictions or conflicting challenges I face in
information, as this can lead expressing myself.
to confusion and reduce the
impact of the message
Courtesy Communication should be
conducted with politeness,
active listening, and empathy.
 It should create an open and
welcoming environment for
effective communication.
Courtesy helps to build
positive relationships and
fosters a respectful and
collaborative atmosphere.
Correctness Communication should
adhere to good grammar,
spelling, and punctuation. It
should be accurate and free
from errors to avoid
misunderstandings,
misinterpretations, and
damage to the credibility of
the message.

ELEMENTS
Sender/Encoder The individual or entity who initiates
the communication. They are
responsible for the origin of the
communication and encode the
message into a form that can be
transmitted to the recipient.
Message The content or topic of the
communication. It contains the
thoughts, emotions,
recommendations, commands, or any
other information that the sender
wants to convey.
Encoding The process of transforming the
message into symbols that can be
transmitted to the recipient.
Channel The medium through which the
message travels from the sender to
the recipient. It can be a physical
medium, such as face-to-face
conversation, telephone, or written
letter, or it can be a digital medium,
such as email, video call, or social
media.
Decoding The process of converting the
encoded message back into its
REFLECTION
Conveying a message is not
as simple as speaking or
writing it. As the sender, it is
our responsibility to ensure
that the receiver understands
the message. This involves
encoding the message
effectively and selecting the
appropriate channel or
medium for delivery. It is also
important to anticipate and
address any barriers that may
hinder communication. By
considering these factors, we
can enhance the chances of
effective communication.
 original form. The recipient interprets
and decodes the symbols used by the
sender to understand the message.
Reciever/Decoder The individual or entity who receives
the message. They interpret and
decode the message to understand its
meaning.
Feedback The response given by the recipient to
the sender. It is an essential part of
the communication process as it
allows the sender to assess the
effectiveness of their message and
make any necessary adjustments.
Barriers Obstacles or roadblocks that hinder
efficient communication. They can
cause the recipient to perceive the
message differently or prevent the
message from being understood
accurately.
Context Context refers to the conditions,
settings, or scenario in which the
communication takes place. It
includes factors such as the social
standing of the individuals involved,
cultural standards, the dynamics
between the sender and receiver, and
the intended goal of the
communication.

ETIQUETTE AND NETIQUETTE COMMUNICATION REFLECTION

Etiquette Refers to a set of guidelines
that dictate how we should
behave in various social and
professional contexts. It
provides a framework for
polite and respectful behavior,
helping us navigate social
interactions and maintain
positive relationships.
Netiquette Netiquette is a term coined by
combining the words "net"
and "etiquette." It refers to
the rules and guidelines for
Unfortunately, the era we are
currently living in is full of
people who lack both
etiquette and netiquette. I am
no hypocrite; sometimes, I am
one of those people. There
are times that I lose my
composure, act violently, and
say things I cannot take back,
which defies the principles of
a well-mannered individual.
However, I am proud that I
have never posted anything
 respectful and appropriate that defies the principles of
communication
internet.
Multimodal Communication
Importance
Types
Multimodal Text
Live Multimodal Texts
Digital Multimodal Texts
CREATING MULTIMODAL COMMUNICATION
● Identify the purpose and target audience
● Select appropriate modes
● Organize the content
● Design visual elements
● Incorporate interactive elements
● Review and revise
on the using the internet. (I rarely
post anything on social
media.)
Multimodal communication ensures that
information is accessible to a wider audience.
By incorporating different modes, such as
visual and auditory elements, it caters to
individuals with different learning styles and
abilities.
(1) Promotes inclusivity and
accessibility
(2) Enhances engagement and
retention of information
(3) Effective communication
(1) Multimodal texts
(2) Presentations with slideshows
(3) Videos with captions
(4) Infographics
(5) Interactive websites
● Combination of two or more modes
● Own specific tasks and functions
and usually carry only a part of the
message
● Include picture books, text books,
comic strips, graphic novels, and
posters.
● Includes dance performances, and
oral storytelling that convey
meaning through combinations of
various modes such as gestural,
spatial audio, and oral language
● Include film, animation, slideshows,
e-posters, digital stories, podcasts,
YouTube, and web pages.