PURPOSIVE COMMUNICATION
TOPIC: TYPES OF COMMUNICATION
2ND SEMESTER | A.Y. 2022-2023
PROF. JANET
TYPES OF COMMUNICATION
§ COMMUNICATION is a dynamic process
that begins with the conceptualizing of
ideas by the sender who then transmits the
message through a channel to the receiver,
who in turns gives back the feedback in the
form of some message or signal within the
given time frame.
MODE
§ A message may be impart through
these types; verbal, non-verbal,
and visual.
§ While communication is often
thought of as verbal, the non-
verbal mode is equally essential as
it enhances one’s message.
1. VERBAL AND NON-VERBAL
COMMUNICATION
§ VERBAL COMMUNICATION – Is the
use of auditory language to
exchange information with other
people. It includes sounds, words, or
speaking. The tone, volume, and
pitch of one’s voice can all
contribute to effective verbal
communication.
§ NON-VERBAL COMMUNICATION –
is communication between people
through non-verbal or visual cues.
This includes gestures, facial
expressions, body movement,
timing, touch, and anything else that
communicates without speaking.
2. VISUAL COMMUNICATION
• Uses visuals to convey information
and/or messages.
- E.g. signs, symbols, imagery,
maps, graphs, charts,
diagrams, pictograms,
photos, drawings, or
illustrations, and even
various forms of electronic
communication.
• Now occupies an important place in
any work environment.
- E.g. Presentations,
instructors, managers,
doctors, lawyers, legislators
and the like use visuals to
transfer data into digestible
information.
CONTEXT
1. INTRAPERSONAL COMMUNICATION
- Is a communicator’s internal
use of language or thought.
- It can be defines also as
communication with one’s
self, and that may include
self-talk, acts of imagination
and visualization, and even
recall and memory.
2. INTERPERSONAL COMMUNICATION
- Is the process of exchange
of information, ideas and
feelings between two or
more people through verbal
or non-verbal methods.
- It often includes face-to-face
exchange of information, in
a form of voice, facial
expressions, body language
and gestures.
3. EXTENDED COMMUNICATION
- Involves the use of electronic
media [Skype, Viber, FB]
4. ORGANIZATIONAL COMMUNICATION
- Is used in organizational
context, compromise
individuals who work for the
company.
5. INTERCULTURAL COMMUNICATION
- It is a communication
between or among people
having different linguistic,
religious, ethnic, social and
professional backgrounds.
PURPOSE AND STYLE
1. FORMAL COMMUNICATION
- Certain rules, conventions
and principles are followed
while communicating
message.
- Formal communication occurs
in formal and official style.
- Usually professional
settings, corporate meetings,
conferences undergoes in
formal pattern.
- In formal communication, use
of slang and foul language
is avoided and correct
pronunciation is required.
PURPOSIVE COMMUNICATION
TOPIC: TYPES OF COMMUNICATION
2ND SEMESTER | A.Y. 2022-2023
PROF. JANET
- Authority lines are needed
to be followed in formal
communication.
2. INFORMAL COMMUNICATION
- Is done using channels that
are in contrast with formal
communication channels. It’s
just a casual talk.
- It is established for societal
affiliations of members in
an organization and face-
to-face discussions. It
happens among friends and
family.
- In informal communication
use of slang words, foul
language is not restricted.
- Usually. Informal
communication is done
orally and using gestures.
- Informal communication,
Unlike formal
communication, doesn’t
follow authority lines.
- In an organization, it helps
in finding out staff
grievances as people
express more when talking
informally. Informal
communication helps in
building relationships.