PURPOSIVE COMMUNICATION What type of communication employs when a

REVIEWER boss communicates with his/her

subordinates?
Unit 1: Lesson 1 to Lesson 4
- Organizational
Unit 2: Lesson 1
The process of converting the idea into
If Chavacano is the language you acquired
spoken language
from your parents then this language is
called? - Encoding
- Mother Tongue Ideas must be clear enough to be
understood.
The circumstance or environment in which
communication takes place - Clarity
- Context He or she conveys the message by sharing
new information with the audience.
It takes place when you communicate
casually. - Source
- Informal This includes gestures, facial expressions,
body movement, timing, and touch.
When someone is smiling at you; what mode
of communication does it imply? - Face to face
- Non-verbal Communication Discussed technically the process of
communication
Language change is the result of?
- Shannon-Weaver’s Communication
- Language Contact
Model
Which statement is true?
The use of auditory and individual presence
- Humans are the only capable of when communicating with each other.
producing language
- Face to face
Having a video call with your mom on Viber
Who says" Be brave enough to start a
- Extended conversation"

This communication is commonly used in - Dau Voire

public speaking and research
Conveys information through social apps like
- Formal Viber or Facebook where you both can see
and hear each other.
What does intercultural communication
imply? - Video

- Diverse culture and background An error-free form of communication for

spelling and language usage
You are enjoying your ride to Maguindanao
for the first time and is only guided by a map - Correctness

- Visual They find “Noise” as factor affecting the

communication process.
Talking to your classmates whose cultures
are different from yours - Shannon and Weaver
- Intercultural Ideas are interconnected and consistent from
the beginning to the end
- Coherence
Any content or idea which is intended to be This is a process by which people send
communicated. messages or exchange ideas or thoughts
with one another in a verbal or non-verbal
- Message
manner.
Includes all relevant information
- Communication
- Complete
It is defined as transferring information to
Ideas are connected to each other produce greater understanding.

- Coherent - Communication

It goes straight to the point What are the Nature of Communication?

- Concise 1. Two-way process

The audience has everything they want to 2. Continuous process

know
3. Dynamic process
- Completeness
4. Mutual understanding
The speaker plays a key role in
5. Goal-oriented
communication.
6. Human activity
- Aristotle’s Communication Model
It is a dynamic process that begins with the
Ideas are expressed in particular to be
conceptualizing of ideas by the sender who
understood easily
then transmits the message through a
- Concreteness channel to the receiver, who in turn gives
back the feedback in the form of some
Communication is transmitted through written message or signal within the given time
form frame.
- Text-based - Communication
It is a structured system of communication, a It is the use of auditory language to exchange
medium for thought, and social interaction. information with other people. It includes
- Language sounds, words, or speaking. The tone,
volume, and pitch of one’s voice can all
It is a distinctly human activity that aids in the contribute to effective verbal communication.
transmission of feelings and thoughts from
one person to another. - Verbal Communication

- Language It is communication between people through

Among people, it is the primary means of
communication and the purpose of this is to
make sense of complex and abstract thought.
- Language
Respect for others
- Courtesy
non-verbal or visual cues. This
includes gestures, facial expressions, body
movement, timing, touch, and anything else
that communicates without speaking.
- Non-Verbal Communication
It uses visuals to convey information and/or
messages. Some examples are signs,
symbols, imagery, maps, graphs, charts,
diagrams, pictograms, photos, drawings or
illustrations, and even various forms of
electronic communication.
- Visual Communication
It is a communicator’s internal use of
language or thought.
- Intrapersonal Communication
It is the process of exchange of information,
ideas, and feelings between two or more
people through verbal or non-verbal methods.
It often includes the face-to-face exchange of
information, in the form of voice, facial
expressions, body language, and gestures.
- Interpersonal Communication
Involves the use of electronic media (Skype,
Viber, FB)
- Extended Communication
This type of communication is used in an
organizational context, compromising
individuals who work for the company.
- Organizational Communication
It is communication between or among
people having different linguistic, religious,
ethnic, social, and professional backgrounds.
- Intercultural Communication
Certain rules, conventions, and principles are
followed while communicating messages. It
occurs in a formal and official style. Usually,
professional settings, corporate meetings,
and conferences undergo in formal pattern.
- Formal Communication
It is done using channels that are in contrast
with formal communication channels. It’s just
casual talk. It happens among friends and
family.
- Informal Communication
It is simple to complex process depending on
the situation. The elements should also be
present in order to successfully make it
successful.
- Communication Process
It is widely used to depict any idea, thought,
or concept in a simpler way through
diagrams, pictorial representations, etc.
- Model/Communication Model
The _____ imagines, creates and sends the
message. In a public speaking situation, the
source is the person giving the speech. He or
she conveys the message by sharing new
information with the audience.
- Source/Sender
The idea, feeling, suggestion, guidelines,
orders, or any content which is intended to be
communicated
- Message
The process of converting the idea, thinking,
or any other component of a message into
symbols, words, actions, diagrams, etc.
- Encoding
The medium, passage, or route through
which the encoded message is passed by the
sender to the receiver. There can be various
forms of media face-to-face communication,
letters, radio, television, etc.
- Channel
The process of translating the encoded
message into language understandable by
the receiver.
- Decoding
He/she receives the message from the
source, analyzing and interpreting the
message in ways both intended and
unintended by the source.
- Receiver
It is composed of messages the receiver
sends back to the source whether verbal or
non-verbal.
- Feedback
It is anything that blocks or changes the
source’s intended meaning of the message. It
is a hindrance in the process of
communication. It can take place at any step
in the entire process. As a result, it may
reduce the accuracy of communication.
- Interference/Noise
The _____ of the communication interaction
involves the setting, scene, and expectations
of the individuals involved.
- Context
It is mainly focused on the speaker and
speech. It can be broadly divided into 5
primary elements: Speaker, Speech,
Occasion, Audience, and Effect.
- Aristotle’s Communication Model
It takes into account the emotional aspect of
the message and operates on the SMCR
model.
- Berlo’s Communication Model
This model believes that for effective
communication to take place, the source and
the receiver need to be on the same level.
Only then communication will happen or take
place properly. Hence, the source and the
receiver should be similar.
- Berlo’s Communication Model
It is the most popular model of
communication and is widely accepted all
over the world. The model deals with various
concepts like Information source, transmitter,
Noise, channel, message, receiver, channel,
information destination, encode, and decode.
- Shannon-Weaver’s Communication
Model
This model of communication seeks to
explain how meaning is transferred between
individuals, corporations, and others. It is
derived from the Osgood Model which gave a
circular form of communication.
- Schramm’s Communication Model
According to this model, coding and decoding
are the two essential processes of effective
communication.
- Schramm’s Communication Model
This is generally involving the call to action,
which helps the readers understand what you
- Completeness
It is defined as a set of rules or guidelines;
these are theories as to which is right or
wrong. In communication, this is considered
important because it would likely guide
everyone to effective communication.
- Ethics
It encompasses being honest in all
communications, keeping confidential
information confidential, and not discussing
the personal or business situations of others
in public or in front of a third party.
- Ethical Communication/Comm. Ethics
It is the notion that human beings are
governed by their morals which in turn
affects communication. Generally speaking, it
deals with the moral good present in any form
of human communication.
- Ethical Communication/Comm. Ethics
The message must be complete and geared
to the receiver’s perception of the world. The
message must be based on facts and a
complex message needs additional
information and/or explanation.
- Completeness
It refers to the idea of being clear and
particular. It avoids the basic fuzziness and
general in your ideas and thoughts. It also
adds to your confidence level.
- Concreteness
It is the respect that we show to others and in
business communication also it means the
same thing. You should show respect to your
reader by having this communication. The
individual while sending the message should
be polite, sincere, enthusiastic, and reflective.
- Courtesy
The understanding of your audience is
directly proportional to the correctness of your
ideas and it is also an error-free form of
communication.
- Correctness
Because of this, the understanding of ideas
becomes easier and as this is achieved for
ideas and thoughts, the meaning of the words
is enhanced. The message becomes more
appropriate and exact. That is why you need
to be clear about your ideas.
- Clarity
This means being able to convey your
messages in the shortest possible words and
you save time as well as you save a lot of
costs.
- Conciseness
The messages that you send should be
logical and all the points that you have
mentioned should be relevant to the topic and
connected.
- Coherence
It is a medium through which one conveys
his/her thoughts. Views or feelings be
communicated through face-to-face
interaction, video, or audio. The mode made
also text-based.
- Communication Modes
Aside from directly hearing the message
being conveyed, you are able to note visual
cues through facial expressions, gestures,
movements, or even objects or realia from
the person/s you are communicating with.
- Face-to-face interaction
Who suggests “be brave enough to start a
conversation that matters”?
- Dau Voire
Who states “social change begins with a
conversation”?
- Margaret J. Wheatley
“Meaning is made in conversation, Reality is
created in communication, and knowledge is
generated through social interaction.
Language is the vehicle through which we
create our understanding of the world”
- Diana Wheatley
Web cameras are used so that two or more
people who cannot interact face-to-face can
communicate. This could be a very effective
mode of communication, especially for people
separated by distance.
- Video
This means transmitted sounds. Thus, this
mode of communication, only transmits the
voice of the speaker is heard.
- Audio
Examples of this are email, text messaging
and instant messaging. Social networking
sites such as Facebook, Twitter and
Instagram offer this.
- Text-based
Country that has the slowest internet
connection
- Philippines
What country has the fastest internet
connection?
- South Korea
Filipino are top social media users according
to;
- Miguel R. Camus
When was Camus conducted his study?
- 2017
All are examples of social media flat form
except;
- SMS
These are old forms of communication
except;
- Email
Country that has the least number of hours
spend on social media
- Japan
How much time do Filipinos spent on social
media 5 years ago?
- 4 hours and 17 minutes
Accordingly, Filipinos like to;
- Keep in touch
How much time do Argentinians spent on
social media per day?
- 3 hours and 32 minutes
How much time do Brazilians spent on social
media per day?
- 3 hours and 43 minutes
How much time do Japanese spent on social
media per day?
- 40 minutes
How much time do Koreans spent on social
media per day?
- 1 hour and 11 minutes
How much time do people in United States
spent on social media per day?
- 2 hours and 6 seconds
Who said this “It’s probably due to the same
cultural dynamics that made us the text
messaging capital of the world”;
- Ramon Isberto
According to him, Half of the world’s
population is now online, which is a testament
to the speed with which digital connectivity is
helping to improve people’s lives.
- Simon Kemp
He said that “The inner increase in internet
users in developing economies is particularly
engaging
This is also known as the grammar
- System of rules
Also known as the phonology
- Sound system
Known as lexicon
- Vocabulary
People acquire the languages used by those
in the community,
- Process of Language Acquisition
People learn their second language in school
or on their own
- Process of Language Learning
IMPORTANT:
- For oral communication to be effective,
there is a need to be clear with the
purpose, complete and concise with
the message, natural with the delivery,
and specific and timely with the
feedback.
- For written communication to be
effective, the 7 Cs namely clarity,
conciseness, concreteness,
completeness, correctness,
coherence, and courtesy should be
observed.
- A code of ethics is important for any
organization. Without it, confusion,
misunderstandings and conflicts arise
within the structure since there are no
standards to be observed.

- Simon Kemp
This are used in communication to connect to
distant family, relatives or old friends, to meet
new ones, or to share the most trivial to the
most important information or ideas.
- Technology tools
True or False: It is always important to be
responsible in conveying ideas or delivering
messages.
- True