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NAIL DISORDER

BLUE NAILS

It is bluish in color,
may be attributed to
poor blood circulation
or heart disorder.
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BRITTLE
NAIL
It is a vertical splitting or -
separation of the nail plate
layers at the distal (free) edge
of the nail plate. Over
exposure to detergent soap
and other chemical solvents
may attribute to the effect

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BRUISED NAIL
It shows dark purplish
(almost black or brown)
spots in the nail. This is
usually due to injury and
bleeding of the nail bed.
As the nail grows, dried
blood in the nail bed will
also go out.

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EGGSHELL NAILS
The nail plate separates from the nailbed and
curves at the free edge. It may be caused by
chronic illness of the systemic or nervous origin.

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FURROWS
These are long ridges that run
either lengthwise or across the
nail. Some lengthwise ridges are
normal in adults. These ridges
increase with age and can also
be caused by psoriasis, poor
circulation and frostbite. Ridges
that run across the nail are
caused by high fevers,
pregnancy & measles.

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HANGNAILS
It is a condition in which
the cuticle splits around
the nail. Carelessness in
removing the cuticle,
dryness, cutting off too
much may result in
hangnails. It may cause
infection if not treated.
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Leconychia
or white
spot
White spot appears frequently in
the nails. They may be caused
by injury to the base of the nail.
As the nail continues to grow,
these white spots eventually
disappear

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Pterygium
It is an overgrowth of
cuticle which sticks to the
surfaces of nail plate.
Carefully remove the
adhering growth by means
of a cuticle nipper.

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Onychatrophia
It is describe as wasting away of
the nail . The nail loses its luster,
shrinks and falls This can be caused
by injury to the nail matrix or by
internal disease

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Onychauxis
or
hypertrophY
It is an overgrowth of the
nail usually in thickness
rather than length. It is
caused by an internal
imbalance, such as local
infection or heredity.

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Onychophagy
or bitten nail
It is a deformity of nail plate caused by
biting nails. It is an acquired nervous
habit which prompts the individual to
chew the nail or the hardened cuticle.

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Onychorrhexis OR SPLIT OR BRITTLE NAILS
It refers to split or brittle nails caused by an injury to the finger, careless filing of the nails,
excessive use of cuticle solvents and nail polish removers. The nails may be extremely dry because
of some granular disorder..

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RIDGES
It is caused by uneven growth of the nails, usually resulting from illness.
Buffing the nails with paste polish will help remove ridges.

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TREATING
CUTS
is caused by an accident
during manicure service.
Apply an antiseptic
immediately. Do not
apply nail polish on the
affected area

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NAIL DISEASES

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Onychomycosis
It is an infectious disease caused
by a vegetable parasite. The onset
of the disease takes about two to
three months and the attack is
rarely on more than one or two
nails. The appearance of the nail
is frayed (worn out), brittle with
furrowed surface, opaque,
grayish, or yellowish in color and
is lifted-up by an accumulation of
epidermis underneath.

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Onychia
Is a term applicable
to chronic
inflammation of the
nail fold and nail bed
(matrix). It results
from the introduction
of microscopic
pathogen through
small wounds.

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Onychocryptosis
It is referred to ingrown nails which
affect the fingers and toenails. It is
marked by nail growth into
surrounding tissues and may cause
infection. Incorrect trimming a
shaping of nails are often responsible
for ingrown nails.

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Onychoptosis
It refers to the detachment of the nail from the nail bed, starting at its distal
and/or lateral attachment. The most common cause of onycholysis is psoriasis

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Onychogryphosis or claw nail
It pertains to extreme thickening curvature of the nails,
usually it is caused by varying degree of hyperkeratosis (skin
disease in which the skin gets thicker) on the distal portion
of the nail bed that detaches and lifts the plate off the bed
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PRIMARY GOALS
Annual revenue growth
QUARTERLY PERFORMANCE

0
Q1 Q2 Q3 Category 4

Series 1 Series 2 Series 3

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AREAS OF GROWTH

​ CATEGORY 1 CATEGORY 2 CATEGORY 3​ CATEGORY 4​

Q1 4.5​ 2.3​ 1.7​ 5​.0

Q2 3.2​ 5.1​ 4.4​ 3​.0

Q3 2.1​ 1.7​ 2.5​ 2.8​

Q4 4.5​ 2.2​ 1.7​ 7.0

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BUSINESS OPPORTUNITIES ARE LIKE
BUSES. THERE'S ALWAYS ANOTHER
ONE COMING.​
Richard Branson

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MEET OUR TEAM

TA K U M A H AYA S H I MIRJAM NILSSON FLORA BERGGREN R A J E S H S A N TO S H I


Pr e s i d e n t Chief Executive Chief Operations VP Marketing
Officer Officer

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MEET OUR TEAM

TA K U M A H AYA S H I MIRJAM NILSSON R A J E S H S A N TO S H I R A J E S H S A N TO S H I


Pr e s i d e n t Chief Executive Officer Chief Operations Officer VP Marketing

GRAHAM BARNES R O WA N M U R P H Y ELIZABETH MOORE ROBIN KLINE


V P Pr o d u c t SEO Strategist Pr o d u c t D e s i g n e r Content Developer

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PLAN FOR PRODUCT LAUNCH

PLANNING MARKETING DESIGN STRATEGY LAUNCH

Synergize scalable Disseminate Coordinate e- Foster holistically Deploy strategic


e-commerce standardized business superior networks with
metrics applications methodologies compelling e-
business needs

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Q1 Synergize scalable e-commerce

Q2 Coordinate e-business applications

Q3 Deploy strategic networks with compelling e-business


needs

Q4 Disseminate standardized metrics

TIMELINE
20XX

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AREAS OF FOCUS

CLOUD-BASED
B2B MARKET SCENARIOS OPPORTUNITIES
 Develop winning strategies to keep  Iterative approaches to corporate
ahead of the competition strategy
 ​ apitalize on low hanging fruit to
C  ​ stablish a management
E
identify a ballpark value framework from the inside​
 ​ isualize customer directed
V
convergence​

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HOW WE GET THERE

ROI NICHE MARKETS SUPPLY CHAINS

Envision multimedia-based Pursue scalable customer Cultivate one-to-one customer


expertise and cross-media service through sustainable service with robust ideas​
growth strategies​ strategies​
Maximize timely deliverables
​E ngage worldwide Engage top-line web services for real-time schemas​
methodologies with web- with cutting-edge deliverables​​
enabled technologies​

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SUMMARY
At Contoso, we believe in giving 110%. By using our next-generation data architecture, we help organizations
virtually manage agile workflows. We thrive because of our market knowledge and great team behind our
product. As our CEO says, "Efficiencies will come from proactively transforming how we do business."​

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THANK YOU
Mirjam Nilsson
mirjam@contoso.com
www.contoso.com

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