PFIZER

- ANURAAG & AMAN

Introduction
Pfizer Inc. is a multinational pharmaceutical and biotechnology
company headquartered in New York City, USA.
Founded in 1849 by cousins Charles Pfizer and Charles Erhart,
the company has grown to become one of the world's largest and
most well-known pharmaceutical company.
Business Segments

Pharmaceutical Animal health Corporate

Provide treatment for Manufacturing of empty
cardiovascular , CNS , Treat and prevent diseases
associated with livestock soft gelatin capsule
cancer , infectious and Contract manufacturing
respiratory diseases, and companion animals.
Parastics / vaccines/ Bulk pharmaceutical
allergies, endocrine etc. chemicals.
antibiotics.
Locations

Global manufacturing network

includes more than 35 sites
across six continents.
From these facilities, they
deliver technical expertise,
global regulatory support and
reliable supply to customers
across the world.
History

1849-Founded by Charles Pfizer and Charles Erhart in Brooklyn,NY.

1900-Incorporated in New Jersy
1971-Company’s central research division created
1995-Animal health care segment acquired from SmithKline
2000-Pfizer and Warner lambert merge
2003-Acquired pharmacia corporation, creating worlds largest research based pharmaceutical company.
2005-Acquired vicuron pharma to improve antiviral development program
2006-Sold consumer health business to J&J.
2023-Acquired Seegene technologies and Seattle genetics for $43B
Product list
1. The top products by revenue and volume produced by
the human health group include Lipitor (for cholesterol),
Norvasc (for hypertension and angina), Zoloft(for
depression), Celebrex (for arthritis) and Viagra (for
erectile dysfunction).
2. Lipitor is the world’s highest revenue-generating
prescription medicine. The consumer healthcare segment
makes such common over-the-counter medications as
Listerine, Nicorette, Benadryl, Sudafed, Visine, Purell
and BenGay.
1. The animal health division produces various products
including parasiticides, anti-inflammatories, vaccines
and antibiotics. Pfizer’s human health group accounts for
the lion’s share of the Company’s revenues (93% in
2006).
2. Pfizer revenues are about $48 billion annually and the
Company produces many of the world’s leading drugs
and consumer products.
SWOT Analysis
STRENGTH WEAKNESS
• Large size leading to economies of • Bureaucratic infrastructure
scale • Overdependence on blockbuster drugs
• Marketing and sales engine • Lipitor’s coming loss of patent
• Highly profitable protection
OPPORTUNITY THREATS
• Changing industry • Changing industry
• New CEO Kindler brings fresh outlook • Generics
Pfizer Growth Strategy
Unleash the power of people

Deliver first-in –class science

Transform go-to-market model

Win Digital race in pharma

Lead the conversation

Unleash the Power of Our People

● Showcased the pride we felt by purpose-driven scientists and colleagues to

help recruit more top talent.

● Fostered a new generation of diverse leaders and embedded diversity,

equity, and inclusion into purpose.

● Expanded Pfizer colleague health and wellness resources

Deliver first-in –class science

● Developed the first FDA-authorized oral treatment for COVID-19

● Progressed 52 programs in our research and development pipeline

(Phase 1 to registration), with a focus on oncology, inflammation
& immunology, vaccines, rare disease, and internal medicine

● Secured FDA approvals or achieved clinical milestones in

oncology, women’s health, rare diseases, immunology, and more
Win Digital race in Pharma

● Put power in the hands of patients with smart technology

● Leveraged supercomputers and strategic partnerships to help

uncover solutions for complex diseases

● Harnessed Digital innovation to accelerate our COVID-19 vaccine

and treatment efforts
Transform go-to-market model

● Partnered to improve cancer care in low- and middle-

income countries

● Increased global COVID-19 vaccine access by expanding

manufacturing capabilities and capacity.

● Worked toward equitable and affordable access to

COVID-19 vaccines and treatments for people around the
world
Lead the conversation

● Shared transparent information from the Pfizer-BioNTech vaccine trials

to deepen public trust.

● Ensured that patients’ perspectives are considered in every facet of our

work

● Collaborated with the atopic dermatitis community to share stories and

take a deeper look at disparities
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● Top view variety of medicine and tablets
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