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COMPANIES
Financial Accounting – Group 2
A Brief Overview
Pfizer Inc. is one of the world's largest research-based pharmaceuticals firm, producing medicines for cardiovascular health, metabolism, oncology,
inflammation and immunology, and other areas, with about 10 products that fetch approximately $1 billion or more in annual revenue. Its top
prescription products include cholesterol-lowering Lipitor, pain management drugs Celebrex and Lyrica, pneumonia vaccine Prevnar, and erectile
dysfunction treatment Viagra, as well as arthritis drug Enbrel, antibiotic Zyvox, and blood-thinner Eliquis. The company also makes and sells generic
drugs and consumer health products. Pfizer operates around the world and gets about 55% of its revenue from international customers.
The US is Pfizer's single largest market, accounting for nearly 45% of revenue. Its other segments are emerging markets (includes China, Latin
America, and Africa), about 25% of revenue, developed Europe, nearly 20% of revenue, and developed Rest of the World (Japan, Canada, South
Korea, Australia, and New Zealand), more than 10% of revenue. In all, the company sells products in more than 125 countries. Pfizer has major
manufacturing facilities in Belgium, China, Germany, India, Ireland, Italy, Japan, Singapore, and the US. In all, it operates nearly 50 plants around
the world. Pfizer corporate headquarters is located in New York.
Pfizer markets its pharmaceuticals directly to doctors, hospitals, nurses, pharmacists, retailers, clinics, benefit management firms, managed
care organizations, employer groups, government agencies, and to patients themselves. Most of its sales are conducted through wholesale
distributors including McKesson, Cardinal Health, and AmerisourceBergen, which combined account for more than 35% of revenue. The
company also markets directly to consumers in the US through direct advertising. In addition, the company sponsors general advertising to
educate the public on disease awareness, prevention and wellness, important public health issues, and patient assistance programs. It sells its
consumer health care products through distributors, pharmacies, retail chains, grocery stores, convenience stores, and other channels.
Pfizer's advertising expenses totaled approximately $2.6 billion, $3.1 billion, and $3.1 billion in years 2019, 2018, and 2017, respectively.
A Brief Overview
PFIZER – Business & Revenue Segmentation