APPLIED BUSINESS

RESEARCH
GROUP B

Team Members:
Aarush Singh (402006045)
Bhavika Jindal (402006041)
Saksham Sharma (402006040)
Sanskar Singh(402006043)
Stuti Gautam (402006005)
Sohani Batra (402006037)
Priyanshu Singh(401853001)

GROUP REPRESENTATIVE: Bhavika (402006041)

THEMES BRAINSTORMED

Strategic Pricing

Capital Structure Dynamics

Navigating Biases on
Investment Strategies
Fintech and Economic Policy
 Topics Brainstormed
• Impact of Cognitive Biases on Investment Strategies.
• Digital Currency's Role in Financial Inclusion and Inequality.
• Evaluating the impact of capital structure on firm performance across
different industries.
• Comparison of pricing model of a product for different brands from
same industry.
• Cognitive Biases and Investor Behavior: A Comparative Study of
FMCG Stocks and other Industries.
• Impact of Consumer Perception on Stock Prices
 TOPICS SHORTLISTED

Impact of Cognitive Biases Comparison of pricing model

Digital Currency's Role in
on Investment Strategies. of a product for different
brands from same industry. Financial Inclusion and
Inequality.
TOPIC SELECTED

Impact of Cognitive Biases on Investment Strategies.

THANK YOU