Overview of Advanced

Data Analytics Techniques

Advanced data analytics involves various techniques that help organizations derive
meaningful insights from data. From descriptive analytics to prescriptive analytics,
each method has its unique purpose and applications.

MM by Martin Mugambi
Descriptive Analytics
1 Definition and Purpose
Descriptive analytics focuses on summarizing historical data to better understand past
trends and patterns within the organization.

2 Techniques and Methods

Common techniques include data visualization, aggregation, and statistical analysis to
gain insights into historical data.

3 Examples and Use Cases

It is used for trend analysis, customer segmentation, and performance measurement in
various industries.
Predictive Analytics
Definition and Purpose
Predictive analytics involves using
statistical models and machine
learning algorithms to forecast
future outcomes based on
historical data.
Techniques and Methods
Techniques include regression
analysis, time series forecasting,
and predictive modeling using
algorithms like decision trees and
neural networks.
Examples and Use Cases
Used for demand forecasting, risk
assessment, fraud detection, and
customer behavior prediction in
diverse industries.
Prescriptive Analytics
1 Definition and
Purpose
Prescriptive analytics
leverages advanced
algorithms to suggest the
best course of action to
optimize outcomes based on
predictive models and real-
time data.
2 Techniques and 3 Examples and Use
Methods Cases
It applies optimization Used in supply chain
algorithms, simulation management, healthcare,
methods, and decision finance, and marketing for
analysis to provide real-time decision support
actionable and strategy optimization.
recommendations.