OIL FILTER CAMPAIGN

CS DIVISION
Oil Filter Campaign
Background
• Selling Oil Filter have potential become high
At 2021 contribution selling Authorized 23.1 % from total selling Oil Filter
ITEM Part Shop Authorized Ratio Contribution
Authorized
Qty Selling Out 357,842 pcs 107,625 pcs 23.1 %
Amount IDR 7.3 Bill IDR 3.8 Bill 34.2 %

• Tendency Before and After Lebaran

x1000 Lebaran 2021
900

800 741 743 741 764

709 712 720 ↓ 21+K 716
700 676 680
635 639
600

500

400

300

200

100

0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Oil Filter Campaign
Objective
• Increase selling out Oil Filter on 2022

Strategy
• Make Competition to all work shop
• Give a special discount for Oil Filter to customer
• Make material education to customer

Target MODEL
KSG 1 KSG 2 KSG 3 KSG 4
KSB
1,000 km 4,000 km 7,000 km 10,000 km
• Target Customer  Customer Segmentation B Matic 250 cc √ √
20,000 km

Focus on Customer KSG 1, 3 and KSB Moped

125 cc √ √ √
13,000 km

150 cc √ √ √
• Target Activity  Increase ratio selling out 20%
13,000 km

150 cc √ √ √
13,000 km
Sport
comparing with last year 250 cc √ √
20,000 km

Duration Activity
• Activity start on April 2022 – June 2022 (3 Month)
Oil Filter Campaign

Detail Activity

COMPETITION
Method :

 Participant : All Yamaha Authorized

Divided into 2 Type : Dealer Class 1 (UE > 500) Dealer Class 2 (UE < 500)
 Rules : Participant must Offering Oil Filter and gift Educated for the function
Dealer must doing activity Invite Customer (sms / WA blast ) to come to the dealer
 Measure Point : Judge The Winner Based on Point Earned by The Participant
Oil Filter Campaign

Details Target Activity

Result 2021 Target 2022 (+20%)
Group AREA Dealer Class 1 Dealer Class 2 Total
Yearly Ave Monthly Monthly Activity
Group 1 Jakarta 38 174 212 9282 774 928 2785
Group 2 Bogor & Tangerang 30 150 180 9777 815 978 2933
Group 3 Bandung 64 174 238 16891 1408 1689 5067
Group 4 Semarang 20 191 211 9038 753 904 2711
Group 5 Yogyakarta 28 97 125 10981 915 1098 3294
Group 6 Bali 26 33 59 3424 285 342 1027
Group 7 Jambi, Mandiri 18 130 148 5082 424 508 1525
Group 8 Surabaya 20 99 119 3922 327 392 1177
Group 9 NTB, Malang & Jember 9 109 118 4497 375 450 1349
Group 10 Medan 31 100 131 5078 423 508 1523
Group 11 Pekanbaru, Padang 23 101 124 6111 509 611 1833
Group 12 Palembang, Lampung , Bangka 25 136 161 8582 715 858 2575
Group 13 Makassar, Palu, Manado 61 93 154 7093 591 709 2128
Group 14 Bnjarmsin, Blkpapan, Pontiank 39 118 157 7867 656 787 2360

GRAND TOTAL 432 1,704 2,137 107,625 8,969 10,763 32,288

Oil Filter Campaign

The Reward
No Reward Winner Amount
(Every Area)

1 Voucher Shopping Winner Dealer Class 1 IDR 3,000,000

2 Voucher Shopping Winner Dealer Class 2 IDR 3,000,000
Measurement Point
No Item Data Source Details Total Point
0 – 10.9% 10
11 -20.9% 20
1 % Increasing Ratio D-Pack Web (Sellng Out) 21 – 35.9% 30
36 – 50.9% 40
>51% 50
0 – 15 pcs 20
16 – 30 pcs 30
2 Increase by quantity D-Pack Web (Sellng Out)
31 - 45 pcs 40
> 46 pcs 50
Monthly Point *100 *point max reach

Term and Condition to be a Winner :

• Participant must upload any content on social media with personal account or dealer account every month
• Participant must do a short survey customer target (min 45 / 3 month)
• If have same point for judge the winner is based on the highest increase qty of selling out
Oil Filter Campaign

Campaign to Customer

Give Discount IDR Rp.5000 to customer with

minimum transaction per invoice IDR 100.000 only
on April 2022

Material Education
Detail Activity
• Announcement on Social Media @AsliLebihBaik
and @YamahaIndonesia with any content for
penetration campaign activity and education
material of Oil Filter

Design under production

Oil Filter Campaign

Schedule Activity
March 2022 April 2022 May 2022 June 2022 Jul
Item
W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1

Draft Concept

Approval

Inform to Area

Prepare Material
Promotion

Activity

Summary Result

Announcement
Winner
Thank You