Professional Documents
Culture Documents
Semester I 2020/2021
Chapter 1: Introduction
Overview
Usability
HCI methodology
Learning Outcomes
Define HCI
One 2016 design study of 408 companies found that the higher the investment in
UX, the greater the increase in sales, the higher their customer retention and
customer engagement was, and the faster the company moved through its
product cycles. Those companies which invested the most, and who considered
themselves to be fully user-centric, saw their sales increase by a staggering 75%.
One of the main areas of saving that a UX focus brought about was development
time. UX designers reduce the time developers need to re-work or ‘fix’ a product
by up to 50%.
It seems obvious, but with a UX designer on board a product idea can be fully
fleshed out, prototyped, reworked and tested before a developer has even come
on board. As we all know, it is a lot cheaper to fix a product before
implementation, than once development has started.
We looked at a report from
eMarketer, which stated that by
2020, e-commerce sales will grow
to a global total of about $4.058
trillion. However the conversion
rate for e-commerce could be
improved by 35% simply through
better checkout flow and
design, another report found.
When we looked at this data
together we were able to conclude
that by 2020, if checkout flow
and design isn’t improved in e-
commerce on an industrial scale,
we can expect a global loss of
$1.420 trillion.
Why Users Abandon?
Introduction
But the nature and needs of computer are utterly alien to the nature
and needs of the human being who will use it
Human:
Individual user, a group of users
working together, a sequence of users in an The User
organization
Computer:
Desktop computer, large-scale computer
Input Output
system, Pocket PC, embedded system (e.g.,
photocopier, microwave oven), software
(e.g., search engine, word processor) The System
User interface:
Parts of the computer that the user contacts
with
Interaction
Usually involve a dialog with feedback &
control throughout performing a task (e.g.,
user invokes “print” command and then
interface replies with a dialog box)
Why is HCI important?
HCI is the kind of discipline bridging between the human and the technology
What can the technology do? How can you build it? What are the possibilities?
What are people doing and how would this fit in? What would they do with it?
Social Organizational
Psychology Psychology
Sociology
Management
Philosophy
Typical Topics in HCI
Human cognition
Perception; Visual/auditory cognition; Motion cognition; Memory &
attention; Learning; Language understanding; Mental model and
metaphors
Usability evaluation
Observing users; testing and modeling users; expert evaluations
Interaction styles
Virtual environments; Menus and forms; Commands and natural
language; hands-free input
Interaction devices
Keyboards; Pointing devices; Speech I/O; Image and video I/O; other
sensory devices; Mobile devices
The Evolution of HCI
Batch processing
• 1950’s
Timesharing
• 1960’s
Networking • 1970’s
Graphical display • 1980’s
Microprocessor • 1990’s
• 1995’s
WWW
• This era…
Ubiquitous computing
Early interaction
What were the first
interaction devices?
Wires, punched tape and
cards, switches, teletype
Lights
ENIAC (1943)
MARK 1 (1944)
Stretch (1961)
The Evolution of HCI (cont.)
Is it a “good” interface?
In what ways?
Usability:
How well users can use the system’s functionality
Formative Summative
Coding
Evaluation Evaluation
Implementation
Different HCI Models
Star lifecycle
Suggested by Hartson and Hix (1989)
Important features
Evaluation is at the center of activities
Interconnected via the evaluation activity
No particular ordering of activities. Development may start in any
one of the activities
Derived from empirical studies of interface designers
HCI Methodology (cont.)
Star Model
Different HCI Models (cont.)
The designer aims are to design the best solution for the intended users.
cmpe.emu.edu.tr/.../AA%20HCI%20Chapter%20I
%20Introduction.ppt
http://toastytech.com/guis/guitimeline.html
http://www.theoligarch.com/microsoft_vs_apple_history.htm