Scribd Logo
Upload

Welcome to Scribd!

  • Introduction To Gillette

    Uploaded by

    IP MAT
    3 views8 pages
    Jaydev Sagar is a student in the 5th semester of the BBA program at an unknown department and section with a roll number of 30905021115. Gillette faced challenges from increased competition and issues with some of its products that led to declining sales and brand reputation. To address this, Gillette implemented a strategic revamp focused on innovation, customer satisfaction, and realigning with market trends which helped lead to a successful turnaround and enhanced their position in the market.

    Original Description:

    Original Title

    Introduction to Gillette

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Jaydev Sagar is a student in the 5th semester of the BBA program at an unknown department and section with a roll number of 30905021115. Gillette faced challenges from increased competition and issues with some of its products that led to declining sales and brand reputation. To address this, Gillette implemented a strategic revamp focused on innovation, customer satisfaction, and realigning with market trends which helped lead to a successful turnaround and enhanced their position in the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views8 pages

    Introduction To Gillette

    Uploaded by

    IP MAT
    Jaydev Sagar is a student in the 5th semester of the BBA program at an unknown department and section with a roll number of 30905021115. Gillette faced challenges from increased competition and issues with some of its products that led to declining sales and brand reputation. To address this, Gillette implemented a strategic revamp focused on innovation, customer satisfaction, and realigning with market trends which helped lead to a successful turnaround and enhanced their position in the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    CONTINUOUS

    ASSESMENT-1

    Name- Jaydev Sagar


    Department- BBA
    Semester- 5th
    Section- E
    Roll No.- 30905021115
    Introduction to Gillette
    Gillette is a renowned brand that specializes in men's and women's grooming
    products. The company was founded in 1901 by King C. Gillette and has since
    become a global leader in the industry. Gillette's main products include a wide
    range of razors, shaving creams, and grooming accessories designed to provide a
    comfortable and effective shaving experience. The brand is known for its
    innovative technology and high-quality products, catering to the diverse
    grooming needs of its customers in various markets worldwide.
    Problem Identification
    Market Competition Product Issues Business Strategy

    Gillette faced intense The company encountered issues Gillette also experienced
    competition from emerging related to the performance and challenges in aligning its
    brands offering innovative pricing of certain products, business strategy with the
    grooming products at leading to a decline in customer rapidly changing preferences of
    competitive prices. This posed a satisfaction and loyalty. consumers, impacting its overall
    significant challenge to Gillette's market position.
    market dominance.
    Impact of the Problem
    1 Sales Decline 2 Brand Reputation
    The identified problems led to a Gillette's brand reputation faced
    noticeable decrease in sales, affecting challenges as customer dissatisfaction
    the company's revenue and market and negative feedback impacted its
    performance. image in the market.

    3 Market Share Erosion


    The problems experienced by Gillette resulted in a gradual erosion of its market share,
    leading to increased competition from rival brands.
    Solution Strategy
    1 Strategic Revamp
    Gillette implemented a comprehensive strategic revamp to realign its product offerings with
    evolving consumer preferences and market trends.

    2 Innovation Focus
    The company prioritized innovation, introducing cutting-edge grooming products that addressed
    the identified issues and set new industry standards.

    3 Customer-Centric Approach
    Gillette adopted a more customer-centric approach, enhancing customer engagement and
    addressing feedback to improve product performance and satisfaction.
    Outcome and Analysis
    Successful Turnaround Enhanced Market Position
    Gillette's solution strategy resulted in a The implemented changes enhanced
    successful turnaround, with notable Gillette's market position, re-establishing
    improvements in sales performance and its reputation as a leading provider of
    brand perception. premium grooming products.

    Strategic Effectiveness
    The strategic initiatives proved effective in addressing the identified problems, showcasing the
    company's resilience and adaptability in the competitive market landscape.
    Conclusion
    In conclusion, Gillette's journey through the identified challenges reflects its
    commitment to continuous improvement and innovation. The strategic decisions
    and customer-focused approach played a pivotal role in steering the company
    towards a successful outcome, solidifying its position as a global leader in the
    grooming industry.
    THANKYOU

    You might also like