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  • Marketing Analytics - CA2

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    IP MAT
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    This document provides guidelines for researching whether statistical forecasting techniques like regression modeling can improve short and long-term sales revenue forecasts compared to baseline methods. It outlines sections for an introduction on business context and forecasting importance, a data and methodology section describing the analysis techniques of correlation, regression modeling, and time series forecasting to be used, a results and evaluation section presenting findings and accuracy evaluations of the different models, and a conclusions section summarizing takeaways and recommending optimal forecasting approaches.

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    Marketing Analytics -CA2

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    This document provides guidelines for researching whether statistical forecasting techniques like regression modeling can improve short and long-term sales revenue forecasts compared to baseline methods. It outlines sections for an introduction on business context and forecasting importance, a data and methodology section describing the analysis techniques of correlation, regression modeling, and time series forecasting to be used, a results and evaluation section presenting findings and accuracy evaluations of the different models, and a conclusions section summarizing takeaways and recommending optimal forecasting approaches.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Marketing Analytics - CA2

    Uploaded by

    IP MAT
    This document provides guidelines for researching whether statistical forecasting techniques like regression modeling can improve short and long-term sales revenue forecasts compared to baseline methods. It outlines sections for an introduction on business context and forecasting importance, a data and methodology section describing the analysis techniques of correlation, regression modeling, and time series forecasting to be used, a results and evaluation section presenting findings and accuracy evaluations of the different models, and a conclusions section summarizing takeaways and recommending optimal forecasting approaches.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Research Question:

    Can statistical forecasting techniques like regression modeling to improve short and long-term sales
    revenue forecasts compared to baseline methods?

    Guidelines:

    • Introduction

    • Business context and importance of forecasting accuracy

    • Brief overview of statistical forecasting techniques

    • Data & Methodology (2 pages)

    • Describe data collected (sales revenue, marketing spend, economic indicators, etc.)

    • Provide details on analysis techniques used.

    • Correlation analysis

    • Regression modeling approaches

    • Time series forecasting methods like moving averages, exponential smoothing.

    • Results & Evaluation (2-3 pages)

    • Present findings from correlation analysis

    • Provide and interpret regression model outputs

    • Outline time series forecasting performance

    • Evaluate accuracy of different models for short and long-term forecasts

    • Conclusions & Recommendations (1-2 pages)

    • Summarize key takeaways

    • Make recommendations on optimal forecasting models/approaches

    • Discuss limitations and future research opportunities

    • References & Appendices

    • List data sources, programs/tools used

    • Include relevant output tables, graphs, and models

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