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  • Attitudes

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    usman.thai8700
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    This document discusses attitudes and how to change them. It notes that attitudes are the silent designer of our reality, behavior, and perceptions. Attitudes can be positive or negative, and explicit or implicit. It also discusses attitude functions like utilitarian, value expressive, ego defensive, and knowledge. The document outlines factors in attitude formation like level of involvement, compliance, identification, and internalization. It discusses persuasion as an effort to change attitudes and persuasive communication strategies involving source, medium/message, and consumer.

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    124461 attitudes

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    This document discusses attitudes and how to change them. It notes that attitudes are the silent designer of our reality, behavior, and perceptions. Attitudes can be positive or negative, and explicit or implicit. It also discusses attitude functions like utilitarian, value expressive, ego defensive, and knowledge. The document outlines factors in attitude formation like level of involvement, compliance, identification, and internalization. It discusses persuasion as an effort to change attitudes and persuasive communication strategies involving source, medium/message, and consumer.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    2 views9 pages

    Attitudes

    Uploaded by

    usman.thai8700
    This document discusses attitudes and how to change them. It notes that attitudes are the silent designer of our reality, behavior, and perceptions. Attitudes can be positive or negative, and explicit or implicit. It also discusses attitude functions like utilitarian, value expressive, ego defensive, and knowledge. The document outlines factors in attitude formation like level of involvement, compliance, identification, and internalization. It discusses persuasion as an effort to change attitudes and persuasive communication strategies involving source, medium/message, and consumer.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    & How to change them

    Attitudes

    01
    Attitude
    Silent designer of our reality,
    behavior and perceptions

    It can be:

    • Positive or negative (Ambivalent)


    • Explicit or Implicit
    ATTITUDE GUIDING BEHAVIOR

    02.

    01. Attitude
    03.

    Persuasion Behavior
    ATTITUDE FUNC TIONS

    UTILITARIAN VALUE EXPRESSIVE EGO DEFENSIVE KNOWLEDGE


    Basic principle of reward WHEN YOU RECEIVE A PROTECT FROM ORDER, STRUCTURE
    and punishment SELF CONFIRMATION EXTERNAL THREATS/ OR MEANING
    INTERNAL FEELINGS
    Attitude Formation

    Level of involvement Triad Balance


    Compliance = Minimal Balancing of positive and
    Identification = Group Conformity negative emotions/feelings to
    Internalization= highest level reach an equilibrium

    Commitment Cognitive Consistency Balance Theory

    Maintains uniformity
    disregard contrasting views in
    order to maintain uniformity of
    thoughts and emotions
    Persuasion
    Effort to change attitude
    “Bottle of Change”
    • Partnership with Edhi Foundation
    • Promoting Charity
    • Community engagement

    advertisement link
    Persuasive Communication
    Strategy

    Source Medium & Message CONSUMER


    • Celebrity • Channel • WoM
    • Society Figure • Product/Cause • Feedback
    • Non human focused • Influencer
    • two side appeal

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