Programming & Evaluation

By: Miranda Apostolico, Maddie Deane, Lily Fogelman

SMART GOALS
1. The 7- day free trial period allowing customers to take home a series 7 Apple watch will
begin July 1st, 2022 and will end on December 30th, 2022. We plan to increase sales of
non- Apple watch users by 15% and will use the data from the trials to update what is
being used on the app.
2. We will have 50 trial spots available, and each member must choose at least 3 apps they
will use daily and be in the age ranges of 18-39. Whoever signs up must sign a contract
stating that they aren't an apple watch user or if the watch isn't returned and/or are
damaged, they will be charged. The contract will help us prove the credibility and make
sure our data is accurate.
Calendar
Social Media Post #1 - Instagram
Social Media Post #2 - Facebook
Radio AD
Social Media Post #3 - Instagram
 Location: ECU Student Center
- Address: 501 E 10th St, Greenville,

Promotion -
NC 27858
Ballroom C
- June 12, 2022

Propose social Raffle: Details:

media posts:
- Watches on display.
Collecting names and - Volunteers that are experienced with Apple
Promoting about the watch information about the Watch and understand the promotional
and all of its features.. applicant. idea.
- Video and food- promoting the
health/fitness side.
Social Media Post #4 - TikTok
Social Media #5 - Facebook
Social Media Post #6 - Facebook
Social Media Post #7 - Instagram
Social Media Post #8 - TikTok
Social Media Post #9 - Instagram
Social Media Post #10 - Facebook
Measuring our Interim Goals
-Switching our Instagram over to a business profile for insights

-Facebook has different reactions to posts and allows people to reshare

-TikTok shows the amount of shares, likes, comments and views on each video

-For our event, we could get an average headcount of people who walk in the door and we
would be able to keep track of how many people are interested based on the number of
raffle tickets.

We will measure our social media interactions before our event versus after our event and
compare them to see if we made any improvement.