Key Concepts of Media

and Information
Literacy
Prepared by:
Yanto, Aprille Joy
Contemplacion, Krissa
 Here are the Key Concept of MIL that you
need to remember
1. All media messages are constructed
Messages, as products of media, are created by sources

who deliberated or unconsciously choose the quality and

quantity of content they wish to send or disseminate
what to include, what to leave out, and how to portray
such information.
2. Audiences negotiate meaning
Meanings are truly in people. The meaning of any media

products is not solely formed by the source or its

creators but a collaboration between them and the
audience, which means that the different audiences may
have varied takeaways from the same content.
3. Media messages have commercial implications
A lot of the media messages that we consume everyday

are founded by advertisements or financed by business.

Thus, some of these content is bound to sell a product or
service or make a profit. For instance, some
advertisements come in the guise as informative articles
but are actually luring audiences to buy their product.
4. Media messages have social and political
implications
The media, as vehicles of information, may convey

ideological messages about values, power, and authority.

The media, as the press, being the fourth estate, also has
an explicit capacity and advocacy and implicit ability to
frame social and political issues. These messages may be
packed out of conscious decisions, but more often by
not.
5. Each medium has a unique aesthetic form
You must remember that the kind, quality, and quantity

of information that you can communicate is determined

by the media that you use. This includes the technical,
commercial, and creative demands of each medium. So
ask yourself: