Additional Activities

Explain the following concepts of media literacy in few sentences. Be guided by the rubrics below. Use
separate sheets.

1. All media messages are constructed.

2. Media messages are constructed using a creative language with its own rules.

3. Different people experience the same media message differently.

4. Media have embedded values and points of view.

5. Most media messages are organized to gain profit and/or power.

Answers:

1. Media, including news articles, TV shows, and advertising, is designed with specific objectives,
perspectives, and styles, not just random words or images.

2. Media messages are created using a creative language with specific rules, adhering to specific norms
and conventions, such as news reports versus fictional novels.

3. Media messages are subject to varying interpretations by individuals due to cultural, religious, and
cultural factors, highlighting the subjectivity of media perception.

4. Because media typically reflects the authors’ thoughts, biases, and viewpoints, it is critical to recognize
that media might purposefully or unintentionally express specific beliefs or perspectives.

5. Most media messages are organized to gain profit and power, often driven by economic and political
motives, influencing content and presentation in news, entertainment, and advertising.