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  • GPCOM

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    Kathryn Kathryz Beyonce
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    The document outlines 5 key media literacy concepts: 1) all media messages are constructed, 2) media have embedded values and points of view, 3) each person interprets messages differently, 4) media have commercial, ideological, or political interests, and 5) media messages are constructed using creative language with its own rules. For each concept, the document provides questions to consider when analyzing a media text through that conceptual lens.

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    The document outlines 5 key media literacy concepts: 1) all media messages are constructed, 2) media have embedded values and points of view, 3) each person interprets messages differently, 4) media have commercial, ideological, or political interests, and 5) media messages are constructed using creative language with its own rules. For each concept, the document provides questions to consider when analyzing a media text through that conceptual lens.

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    30 views1 page

    GPCOM

    Uploaded by

    Kathryn Kathryz Beyonce
    The document outlines 5 key media literacy concepts: 1) all media messages are constructed, 2) media have embedded values and points of view, 3) each person interprets messages differently, 4) media have commercial, ideological, or political interests, and 5) media messages are constructed using creative language with its own rules. For each concept, the document provides questions to consider when analyzing a media text through that conceptual lens.

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    © All Rights Reserved
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    GPCOM- MIDTERMS

    MEDIA LITERACY CONCEPTS


    1. All media messages are constructed
     What is the message of the text?
     How effectively does it represent reality?
     How is the message constructed?
    2. Media have embedded values and point of
    view
     What lifestyles, values and points of view are
    represented in text?
     Who or what is missing?
    3. Each person interprets messages differently
     What message do you perceive from the text?
     How might others understand it differently?
    4. Media have commercial, ideological or
    political interests
     What is the purpose of the text?
     Who is the target audience of the text?
     Who might be disadvantaged?
     Who created the text and why?
    5. Media messages are constructed using a
    creative language having its own rules
     What techniques are used and why?
     How effective are the techniques in supporting
    the messages or themes of the text?
     What are the other ways of presenting the
    message?

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