MARUTI SUZUKI

An analysis of marketing and sales in Maruti Suzuki at Aligarh.

Created by Sourav Rajput.

Submitted to Vivek Thakur
INTRODUCTION...
 R.C. Bhargava(chairman), Hishani Takeuchi (managing director and CEO).
 As of September 2022 the company had a leading market of share 42% in the Indian
passenger car market.
 In 2000 Maruti became the first car company in India to launch a cell center for internal
and customer services.
 Maruti Suzuki has two manufacturing in Haryana and Gujrat .
OBJECTIVES OF STUDY...
 Maruti Suzuki aims to create cars that will give its customers a never had before driving
experience along with taking care of environment.
 To know that which type of facilities and training is provided to the employees.
 To get practical knowledge and how make profits by bargaining
 To know facilities and mistakes when you are selling to customers.
RESEARCH METHODOLOGY…
It can be categorized into three group:
Qualitative Research :- Investigates human experience ,love, emotions
and behavior through non numerical data collection and analysis.

Quantitative Research :- examines relationship between variables using

numerical data and statical techniques.

Mixed Methods Research :- It combines qualitative and quantitative

approaches to provide a more holistic understanding of research.
PRODUCTS...
 Brezza (8.29-14.14 lakhs)
 Ertiga (8.64-13.08 lakhs)
 Fronx (7.46-13.13 lakhs)
 Baleno (6.61-9.88 lakhs)
LIMITATIONS...
 Built quality.
 No cars in the EV segment.
 Styling and interiors.
 Lack of innovation.
 Missing diesel engine.
SUGGESTION…
 Employee’s knowledge.
 Real time updates.
 Customer relations.
 Built quality and better handling.