Maruti Suzuki – Company Details

Headquarters: New Delhi

Area served: India
Key people: R. C. Bhargava (Chairman), Kenichi Ayukawa, (Managing Director & CEO)
Revenue: (Rs. In Crores)

Mar'19 Mar'18 Mar'17 Mar'16 Mar'15

INCOME

Total Income 88581.30 81808.20 70314.60 58999.10 50802.22

Current Policies:
1. Online influence: With online an indispensable research source, and India hosting over 460 million smartphone
users, Maruti realised it was time to move metal in a digital world and “to experiment and innovate content and
formats designed for digital platforms”. The auto-maker decided to create new ads and content for its digital
audience. For its Ertiga, the company created a series of ads titled ‘Real Time Social’ to market the car in a fairly
cluttered automobile space.
2. Carry on: For its Super Carry, a mini pick-up truck, Dentsu Impact, the creative agency from the Dentsu Aegis
Network, created a new campaign to celebrate the pan-India launch of the commercial vehicle. The ‘Dumdaar’
campaign highlighted the features of the mini truck, depicting easy handling and stability of the deck across
different geographical terrains, mileage, drivability throughout long commutes and reliability of the vehicle.
3. Videos for the web: This is when the company decided it was time to jump on the video wagon. “With two billion
video views at Maruti Suzuki, we have moved from traditional television commercials in 16:9 aspect ratio to 1:1
square format for users on Facebook and Instagram,” says Garg.
4. Influence on buying: Over the last two years, the percentage of online video usage by consumers has nearly
doubled from 43 per cent in 2016 to 80 per cent in 2018. The study highlights that videos not only act as a
platform for discovery but also as ‘buyers consulting zone’ that allows them to explore the car from different
perspectives and get actionable insights.
5. The study also showed that 87 per cent of those who watched online videos either visited the dealership (52 per
cent), scheduled a test drive (45 per cent), requested a price quote (40 per cent) or further researched finance
and lease offers (27 per cent).

Challenges: Cost, Acceptance and Charging Biggest EV Challenges, Says Maruti Suzuki
Awards:
1. Indian Content Leadership Awards
2. ABBYs Awards
3. Digixx Awards by Adgully
4. Global Digital Marketing Awards by World Digital Marketing Congress
5. Vdonxt Awards
Number of employees: 40,000 (2019)
Website: www.marutisuzuki.com