MEDIA AND

INFORMATION
LANGUAGES

w w w. s v h s l i g u a y @ w o r d p r e s s . c o m
MEDIA AND
THE AUDIENCE
AGENDA-SETTING
THEORY
The media has the tendency to
manipulate its way of presenting
messages in order to obtain the
desired reception from the
audience.
This is called media agenda.
 USES AND
GRATIFICATIONS
THEORY
The audience has the
power to choose what kind
of media they desire to
consume depending on
what gratifies their needs.
MEDIA AND THE
PRODUCERS /
STAKEHOLDERS
 COMMERCIAL
OPPORTUNITIES
e.g. Commercials – people tend
to buy products
shown on media.
 ONLINE
OPPORTUNITI
ES
e.g. Advertisers extend &
promote products &
THE CONFLICT BETWEEN MEDIA AND
THE STAKEHOLDERS
INTEREST
e.g. An unpopular product is not aired by
media
WANT-REGARDINGNESS
Businesses are always after what the media
wants to know.
EXIT AND VOICE
Emphasizes on choosing between giving up
on a deal or engaging people to like the deal.
 KITA KITA
FILM CRITICISM
FORMAT
• Bookman Old Style, 11, Justified
• Name, Section, Date

POINTERS/GUIDE QUESTIONS
• What are the codes &
conventions present?
• How effective/not effective
are these codes &
conventions?
• Describe & specify the story
elements. What can you say about them?
• Would you change the ending?
• What life lessons have you gained?