PRESENTATION ON

DISTRIBUTION AND RETAILING WHERE, WHEN AND HOW TO SELL

LUXURY BRANDS, PRODUCTS AND SERVICES
 WHAT IS DISTRIBUTION

Distribution refers to the process of making products

available to consumers through various channels. This
include selecting the right retail outlets, online platforms,
or exclusive boutiques to showcase and sell high-end
products.
 WHAT IS RETAILING
Retailing involves the sale of high-end products directly
to consumers through various channels. This can include
physical retail stores, online platforms, exclusive
boutiques, and even flagship stores
 WHERE WHEN AND HOW TO SELL LUXURY
BRAND PRODUCTS AND SERVICES
Selecting Exclusive Locations:
Establish presence in high-end shopping districts, luxury malls, or affluent
nighbourhoods.
Online Presence:
Create a sophisticated and user-friendly website for online sales.
Exclusive Boutiques:
Open standalone boutiques to provide a unique and immersive brand experience.
Collaborations and Pop-Up Shops:
Collaborate with other luxury brands or influencers for exclusive collections or
events.
Customer Engagement:
Utilize loyalty programs, VIP events, and private viewings to engage with
high-value costomers.
Marketing and Branding:
Utilize social media, fashion shows, and editorial placements to maintain
visibility.
Price Positioning:
Avoid excessive discounting to maintain the perceived value of the
products.
Thank you