The Pedal Room

Spin Studio
Who am I?
• Born and attended university in Richmond, Virginia, USA
• Received BS in Mass Communications with a focus on Strategic Advertising from
Virginia Commonwealth University in 2010
• Currently pursuing MBA from IÉSEG in Paris, France
• 4 years advertising agency experience in New York City

• I have a passion for people. I love to meet and talk with new people.
• I love living in large cities. They have so much to offer and there is never a
shortage of activities. I like to get out and ‘adventure’ around as often as possible.
• I am extremely organized and have strong attention to detail. I enjoy taking on
new projects and prefer to be hands-on from start to finish.
The idea
As an indoor cycling enthusiast, I would like to combine my passion for
spinning with my love for Paris, by launching an upscale American-
style spin studio targeting young professionals and students in one of
the business centers of Paris, France.

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Mission and Keys to Success
The Pedal Room's mission is to inspire clients and provide them with a
full-body workout in an upbeat, comfortable atmosphere outside of the
typical fitness center. Our goal is moderate growth, annual profitability
and creating a fun community for customers and employees alike.

Keys to Success
• Inspire and motivate clients through our self-designed courses
• Offer a range of classes at convenient times to meet all of the client's needs
• Recruitment of experienced talent
• Provide a warm and welcoming environment
• Market services to individuals and establish corporate partners
Start-up Capital Needed
Estimated Monthly Expenses
Cash Required To
Item Start Business (3

The Pedal Room Start-up will Salary of Owner-Manager

Months Covered)

12,000 €

require approximately 217,069€ All Other Salaries and Wages

Rent
16,380 €
9,999 €

of capital, 50,000€ of which Advertising

Supplies
300 €
600 €
will be provided by the Telephone, Fax, Internet Service
Other Utilities
90 €
600 €
founders and their families. The Legal and Other Professional Fees
Total Cash Required for Monthly Expenses:
900 €
40,869 €
remaining 167,000€ will come One Time Capital Costs
as a loan. Cash Required to
Start Business
• Facility & Remodeling Capital Costs
Fixtures and Equipment 60,000 €
• Staff Decorating and Remodelling
Starting Inventory
100,000 €
700 €
• Bikes Soft Costs
Advertising and Promotion for Opening 500 €
• Etc… Cash
Miscellaneous
10,000 €
5,000 €
Total One-Time Cash Requirements: 176,200 €

Total Estimated Cash Required to Start Business: 217,069 €

Pricing
• First class free
• Students and corporate partners receive
15% discount
• Padlock rental : 1€ per
• 1 class : 20€
class
• 10 classes :160€
• Shoe rental : 2€ per class
• 3 month unlimited membership : 480€
• 6 month unlimited membership : 770€
• 1 year unlimited membership : 1,500€
• Discount class offered 1x/week : 10€
Business Launch
The fitness community is very tight-knit and dedicated. The Pedal
Room will largely rely on traditional advertising, word-of-mouth, and
social media to establish presence and generate customers.

I will also look to establish corporate partnerships with nearby

businesses and with universities.