Presentation template

• This is a template for your presentation to

physicians.
• We want to support you in presenting yourself
and your specialized knowledge to physicians.
• The following presentation slides should give
you an idea and make it easier for you to
prepare yourself.
• Please feel free to copy the slides, fill in with
updated information, your logo etc.

01.03.24 Slide 1
Hearing care or Care of your patient‘s hearing

• Presentation for [Dr. X. Ray]

PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy 01.03.24 Slide 2

About us

• Presenter’s name
• Title
• Hearing center name
• Your professional biography
• Your special achievements
• Part of a group or chain

01.03.24 Slide 3
Objectives for today

• Review hearing and hearing loss

• Describe the challenges and opportunities in treating hearing loss
• Introduce [hearing center name]

01.03.24 Slide 4
How we hear

Reasons for hearing loss

Outer ear:
•Cerumen, infections,
perforations

Middle ear:
•Infections, fluid, otosclerosis,
tumors

Inner ear:
•Aging, noise exposure, toxic
medication, injuries, tumors

01.03.24 Slide 5
Hearing loss in practice

Hearing loss > 40 dB is

considered disabling by the
WHO (World Health
Organization)

01.03.24 Slide 6
Levels of sound (in dB HL)

How loud is too loud?

dB HL
160 Rocket Launch Risk of Immediate Damage

High Risk 130

Ambulance Risk of Immediate Damage

120 Airplane/Jetplane Risk of Immediate Damage

Risk 100 Motorcycle 1 hours

Alarm Clock 8 hours

80

40 Home Interior No Risk

No Risk

5 Wristwatch No Risk

01.03.24 Slide 7
Typical warning signs of hearing loss

• Problems hearing speech in the presence of

background noise
• Others find the affected person speaks too
loudly
• Other people appear to mumble
• Difficulty hearing from a distance
• Family or neighbour complains that radio or
TV is played too loudly
• Difficulty understanding soft speech or female
and children’s voices
• Often having to ask people to repeat
themselves
• Inability to hear common sounds in the
household, such as a clock, water-tap
dripping, etc.

01.03.24 Slide 8
Prevalence

Worldwide
>360 million people including 32 million children
have a disabling hearing loss (>40 dB)
•This is 5% of the global population
•1 in 3 people over 65 years
suffer from hearing loss

In the USA
•1 in 6 baby boomers (41–59 yrs)
have hearing problems
•1 in 14 generation X-ers (29–40)
already have hearing loss
•80% of adults >60 years with hearing loss are
neither diagnosed nor treated
Sources: WHO: Deafness and hearing loss. Fact sheet No.300,
Updated February 2013, Kochkin, Sergei (2011) Prevalence of Hearing Loss.
Better Hearing Institute.

01.03.24 Slide 9
Impact of hearing loss

Life factor Impact

Health • Fatigue due to listening effort (e.g. in noisy surroundings)

• Frustration, depression
• Increased frequency of illness and hospital visits
• Impaired memory and ability to learn new tasks
• Significantly increased risk of developing dementia symptoms
• Diminished psychological and overall health

Interpersonal • Misunderstandings
• Isolation
• Reduced job performance and salary
• Impact on travel, activities with friends, events

Safety • Unable to hear traffic

• Unable to hear alarms

01.03.24 Slide 10
Early correction of hearing loss can bring multiple benefits

• Better hearing
• Improved quality of life
• Better general health
• Enhanced social communication
(job, friends, family)
• Easier adaptation to hearing aids (delaying
hearing aid fitting makes it more difficult for
patients to adapt to hearing aids)

German survey of Eurotrak 2012, Germany and Switzerland;

01.03.24 Slide 11
Barriers to correcting hearing loss

• After first symptoms, people usually wait 5–7

years until they talk to a physician
• 20% of people with hearing loss never talk
about their issue with their physician
• Only 34% of people with any degree of
hearing loss end up wearing a hearing aid
• Of this 34%:
– 63% have severe hearing loss
– 52% have moderate hearing loss
– 15% have mild hearing loss

01.03.24 Slide 12
Why people are reluctant of getting a HI

„I would be embarrassed
to wear a hearing
19.9%
61.3% instrument“

„Hearing instruments are

too expensive“
„I don‘t think a hearing
instrument helps very much.“ 17.4%

11.1% „I want to avoid negative

reactions of other people“

n = 1207 Sources: Hear the World Study, 2011.

01.03.24 Slide 13
MDs have a crucial role in encouraging patients with hearing loss

MD’s recommendation multiplies the probability

of getting a hearing aid by a factor of 5

Source: Kochkin S. BHI physician found to increase use of hearing healthcare. The Hearing Journal. 2004; 57(8).

01.03.24 Slide 14
Positive impact of treatment

„How much of a positive impact

have hearing aid(s) had in these
aspects of your life?“
69.7%
Relationship with
partner has improved
since wearing a
hearing device 35.5%
83.1% Love life has
improved since
General quality of life
wearing a
has improved since
hearing device
wearing a hearing
device 38.3%
Physical health
has improved
since wearing a
hearing device

n = 915 Source: Hear the World study, 2011.

01.03.24 Slide 15
Custom made in-the-ear hearing aids

Mild to Moderately Severe Mild to Severe Mild to Profound Mild to Profound

Hearing Loss Hearing Loss Hearing Loss Hearing Loss

PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy 01.03.24 Slide 16

Behind-the-ear hearing aids

Mild to Severe Mild to Severe Mild to Profound Moderately Severe to

Hearing Loss Hearing Loss Hearing Loss Profound Hearing Loss

PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy 01.03.24 Slide 17

Modern technology in hearing aids

Binaural VoiceStream Technology™ – the unique power of a four microphone network

PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy 01.03.24 Slide 18

Hearing aid features thanks to binaural VoiceStream Technology™

Speech in Wind auto StereoZoom

•Superior speech intelligibility and comfort •Zooms in and focuses on one voice, filtering
in windy listening situations other sounds, voices and noise
•Automatic activation in appropriate listening
situations

PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy 01.03.24 Slide 19

Revolutionary Lyric

Invisible
hassle-free
worn 24/7

No handling
Worn during
for months-at-
daily activities
a-time

Soft seals, Exceptional

sound quality
contour to the
due to placement
shape of the deep in the
ear canal ear canal

No ear
impression
necessary

PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy 01.03.24 Slide 20

Introducing [hearing center name]

• A-Z

01.03.24 Slide 21
What we offer you and your patient

For your patients with known/suspected hearing loss that cannot be corrected medically:
•We listen to your patient because every hearing loss is unique
•We test your patient’s hearing in a thorough manner
•We explain his/her audiogram in clear layman’s terms
•We recommend the optimum solution based on his/her needs and resources
•We fit the hearing aid with our comprehensive experience and hi-tech equipment

01.03.24 Slide 22
Why choose [name of your hearing center] as your partner?

• [Examples of what you offer to the physician

or in general]
• [XX] years of experience
• State-of-the-art technology
• Qualified staff looking after the hearing health
of your patients
• Local provider, no big trips for your patients
• Professional referral partnership
– Your patients receive best possible care
– Prompt follow-up of patient-history to your
practice
• [Any other USP that you might want to
mention]

01.03.24 Slide 23
Our hearing services

• [Examples of services your center offers

(specifically hearing issues)]

[e.g.]
• Free hearing screening
• Referral discount
• Live in-office technology demonstration
• Risk-free 30 day trial of Phonak hearing
instruments
• Basic audiology training for practice staff, so
they can conduct an easy screening test

01.03.24 Slide 24
Summary

• Hearing is a complex process.

• Hearing loss can have various causes: some
treatable by a physician, others not.
• Hearing loss is still widely underdiagnosed
and untreated.
• People with hearing problems suffer a
multitude of problems.
• The physician plays a crucial role in the
patient’s motivation of seeking hearing care.
• [Hearing center name] can help you and your
patients to diagnose and correct hearing loss.

01.03.24 Slide 25
Thank you.

Contact information
Phone:
Email:
Website:

PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy 01.03.24 Slide 26