BUSINESS

PLAN
ARECA LEAVE PLATES

SWETHA M

DEEPTHI
Presenter Names
VISHNU PRIYA

SRINATH

CYRIL PINTO

SACHIN

RANGARAJAN
 LINK TO FILES
https://drive.google.com/drive/folders/15yTbQ3yBd72WH3pJsUrGWi0v2HSzjg-
Q

2
 Insert photo here

AGENDA
EXECUTIVE SUMMARY
COMPANY DESCRIPTION
INDUSTRY ANALYSIS & TRENDS
TARGET MARKET
MARKETING AND SALES STATERGY
OPERATIONS
MANAGEMENT AND ORGANISATION
SOCIAL RESPONSIBILTY
FINANCIALS

PRESENTATION TITLE 3
EXECUTIVE SUMMARY
Kalai Enterprise is a micro enterprise sole proprietorship founded in 2018 that manufactures sustainable
areca leaf plates and bowls. Located in Tamil Nadu, India, it is currently in a growth stage producing
1,200 plates per day.
The areca leaf plate and bowl market is estimated to grow from $414 million in 2022 to $658 million by
2031, a CAGR of 5.4%. Sales are highly seasonal around Indian festivals and dependent on areca leaf
availability, typically harvested in summer months. Export regulations require various certifications
related to health, safety, pesticides, and heavy metals. Domestically, only Udyog Aadhaar MSME
registration is required.
Kalai Enterprise strategically partners with agents to export products to countries like the USA and
Australia. Its proprietor Jay Chandran manages sales, which are currently focused on supplying 25 local
shops. Production is done manually by female workers using two pressing machines with dye molds. Raw
materials are cleaned in a large tank before production. Expanding production capacity is planned by
adding another machine.
While areca leaf offers a biodegradable alternative to plastics, some sustainability concerns exist around
potential deforestation and water use if demand rises substantially. However, certifications help ensure
ethical sourcing and production. Overall, with responsible practices, areca leaf products can offer
sustainable benefits over plastic. Kalai Enterprise is positioned to capitalize on growing global demand
if it can continue managing its seasonal raw material supply and production capacity.
4
 • Company Name: Kalai Enterprise
• Mission statement/objectives: To empower individuals to make

COMPANY responsible choices by offering innovative, high-quality solutions that

prioritize sustainability, exceptional customer satisfaction, and positive

DESCRIPTION societal impact.

• Form of Business: Sole proprietorship
• Founding Year: 2018
• Enterprise type: Micro enterprises
• NIC CODE: 17092 - Manufacturers of sustainable products
• Trade Name: Kalai Enterprise
• Products: Areca Leaf Plates (Square, Round) (8inch,12 inch,18inch) and
Bowls
• Management: Jay Chandran (Proprietor)
• Location: No 186, Sakthi Murugan Malai Road, Kammavanpettai, village
and post, Vellore district, Tamil Nadu- 632319
• Development Stage: Growth Stage
• Milestones Achieved: 1200 Plates Per Day
5
 INDUSTRY TRENDS
Size and Growth rate of the industry: The sale in the year 2022 is US$ 414 Million and expected sales in the year 2031 is US$ 658.31
Million. The CAGR is 5.4% from 2023 to 2031.

Sensitivity to Economic Cycles: The sale is not affected by economy

Seasonal Factors: The sales are highly dependent on seasonal factors. The high sales are recorded during the festival months of India
since most of these plates are used in occasions in temples and regional places. The availability of leaves also possesses the problem since
the areca leaves are harvested mostly in summer months.

Regulation/ Certifications: There is no stringent regulation for the sale of Areca plates in the Domestic area. It is necessary that it should
be registered in the MSME, India. When the entrepreneur is going for export, he has to get the following certifications:

Health and Safety Test: To check for the count of the Microbes
Aerobic Plate Count: To access the count of bacteria on the surface of the plates.
Phyto- Sanitation Test: For preventing the import of any new pest from source country.
Heavy metal test: It checks the amount of iron, lead, copper and zinc in bio-degradable products
Composability Test: To check the number of addictive, plastics, glue in the product.
Pesticide test: To check the traces of fertilizers and pesticides in the plates. 6
 INDUSTRY TRENDS – CONTD.
Other certifications and Compliances:

Udyog Aadhar: A 12 Digit UIN offered by MSME of Government of India.

GST Registration, Trademark and Trade License.

Supply and Distributions: Differs based on the producer. Zero level, one level and two-level channel are
used.

Anticipated changes and Trends: 24% of India's adults (223 million) chew areca leaves, facing potential
decline due to cancer risks & stricter regulations. However, processed products, exports, & medicinal uses
could see a rise. Future depends on balancing health concerns, cultural traditions, & effective interventions.

PRESENTATION TITLE 2/11/20XX 7

 MARKETING PLAN AND SALES STRATEGY
Strategic partnerships: The Proprietor of Kalai entreprises had been exporting to various countries like
USA, Australia with the help of Agent. He sends the goods to the Agent in Chennai and they will export the
goods to Australia.
Sales Force: There is no dedicated sales force in the Kalai entreprises. The proprietor himself takes an order
and delivers the goods. Currently they are delivering their goods to 25 shops on an interval of 3 days a week.

8
 MARKETING PLAN AND SALES STRATEGY –
SaleCONTD.
price:

DOMESTIC SALES EXPORT SALES

12 inch round plate 6.5 4 inch round plate 1 10 inch square plate 7

10 inch round plate 7 inch round plate 7 inch square plate

5 3.75 4

8 inch round plate 5.5 inch Bowl 12 inch round plate

3 5

6 inch round plate

1.5 10 inch round plate 6.75

9
OPERATIONS
Plant and Facilities : One plant with the floor area of 750 square feet.
Two Machines costing 2,50,000 each
They were currently operating with 8 dyes. Dye for domestic production cost 1200
each and Dye for Export production cost 2500 each.
One 5,000 Litre tank for Cleaning the Raw materials .

10
Manufacturing Plan: Per day 1400 plates.
Estimated time of production pet unit : 2 Mins
No. of Labours Working: 3 Female Labourers
Inventory Management: They have an warehouse with the capacity of approximately 40,000 plates. The
finished plates are packed in the Polyethylene bags, air tightened to avoid pest and stored in the warehouses.
Expansion plan: The Proprietor is with the idea to introduce one more machine consisting of 6 dyes.
11
 MANAGEMENT AND ORGANISATION

KEY EMPLOYEE:
Jay Chandran, Proprietor
PRODUCTION STAFF:
FOUR Female Workers

12
 SOCIAL RESPONSIBILITY AND
SUSTAINABILITY:
Company Policy: The company is engaging in producing the sustainable plates with areca leaves. There is
no specific policy mentioned by this company.

Social Responsibility certifications: Certifications for the production of sustainable paper cups, saucers,
plates, hoops and other similar products.

Sustainability: Areca leaf plates offer a tempting alternative to plastic: they decompose in weeks (unlike
plastic's centuries!), require less water than bamboo, and use no chemicals. But concerns loom. 223 million
Indians chew areca leaves, raising deforestation fears if demand for plates surges. Water scarcity is another
worry, as areca palms drink more than some alternatives. Luckily, certifications like Fairtrade address ethical
sourcing concerns. Choose wisely, compost correctly, and these plates could be a sustainable win!

13
 FINANCIALS
The company is not filing the Income Tax hence there is no proper information on financials but the
approximate estimation are as follows

Particulars Rupees
Cost of Labour per employee 250 Perday
Raw Material Cost (1 piece of areca Leaf) 6.50 per piece
Electricity Consumption (50 units per day) 3000 rupees per
month (average)
Approximate Profit per year 80,000 per year

14
THANK YOU
Presenter Name | Email | Website

PRESENTATION TITLE 2/11/20XX 15