Fed When it Absolutely,

Ex
Positively has to be there overnight

Group 3
Lakshay Juneja – 21GB0
Sidhant Garg – 21GB0
Deven Surwade – 21GB0
Sanskriti Jindal – 21GB0
Shivani Kain – 21GB032
Sumit Kumar – 21GB0
Amit Kumar – 21GB0
 Overview

1. Company Introduction

2. Business Model & Competition

3. Marketing Channels

4. FedEx in India

5. Reason of Failure in india

6. Way forward for FedEx

7. Conclusion
 Unbeatable Global Network

Links More than 90% of World’s GDP

• Over 220 Countries and territories, every address in

the U.S

• 688 aircrafts and more than 200,000 motorized

vehicles

• More than 5,000 operating facilities; more than 650

airports served worldwide

• Delivers 16.5M shipments per day

• 850,000 team members worldwide

FedEx
History
FedEx Business Model
Value Proposition
 Overnight Shipping - Customers can receive their packages at the same time on
the next day.

 Package Tracking System - FedEx were the first logistic company to invent a package
tracking system, to measure efficiency and give customers
status report.

 C2C Network strategy - Fast and overnight delivery system along with high efficiency
gave high satisfaction value to the receiver product and
helped FedEx to win new customers.

 Service Quality Index - A 12-item measure of satisfaction and service quality from the

customers' viewpoint. The raw numbers of each event are

multiplied by a weight that highlights the serious of that event for
customers.
FedEx Hub and Spoke Structure
 Asia- Pacific: Shanghai, Osaka, Seoul and Guang
Zhou.
 Europe: London, Colonge, Frankfurt and Paris
 Hubs that link the Latin America, the Caribbean
and Canada was in Memphis and Miami

FedEx Express
FedEx provides a broad portfolio of
FedEx Ground
transportation, e-commerce, and business
services through operating companies, under its
FedEx Freight
FedEx brand. FedEx Services
Competition
•The express package and freight markets are both highly competitive and sensitive
to price and service, especially in periods of little or no macroeconomic growth.

•Major competitors of FedEx are DHL & United Parcel Service (UPS).

•Each of them has its USP, where FedEx has as strong overnight shipping and
expected 2 & 3 days delivery. UPS is strong with ground shipments and DHL has the
broadest global presence.

•In addition, some high-volume package shippers, such as Amazon.com, are

developing and implementing in-house delivery capabilities and utilizing
independent contractors for deliveries, and may be considered competitors.

https://www.lateshipment.com/blog/overview-of-fedex-ups-and-dhl/
Competition

https://www.fool.com/investing/general/2014/07/21/despite-optimism-fedex-corporation-faces-challenge.aspx
FedEx In India

2008-2010 2010-Present
1984-2008
• Project INDIGO - • Charging the
• Neglecting the India Domestic & approach from
opportunities of International agency to
Indian Logistics Growth acquisition
Opportunity.
• Lose out Indian
• Acquisition of
Logistic market • Agency Model Airfreight Logistics
pegged at $75.19 similar to Middle- and its subsidiary
to DHL East and African Unifreight in 2011.
nations.

https://www.forbesindia.com/article/big-bet/fedex-tries-to-catch-up-in-india/28192/1
 SWOT ANALYSIS
• FedEx has a massive network. FedEx ranks ninth in the
world in terms of labor pools. FedEx operates in 220
countries worldwide.
• It is well-known for its dependability, quickness, and high-
quality service. According to Forbes, FedEx is ranked 83th
as per its brand equity and it has a brand valuation of a
whopping $74 billion.
S W
• The time commitment is one of the benefits of FedEx.
FedEx operations are so well managed that on-time
delivery has become synonymous with the company.
• Global retail e-commerce sales are expected to increase
from $3.5 trillion in 2019 to $6.5 trillion in 2023. FedEx
has an excellent opportunity to capitalize on the growing
demand for delivery services in the retail e-commerce
sector.
• In emerging markets such as Asia, Africa, and Latin
America, demand for courier, logistics, and freight
O
T
services is rapidly increasing. FedEx can gain a
competitive advantage by expanding into these areas.
Source: https://iide.co/case-studies/fedex-marketing-strategy/-
• One of the company's flaws is poor customer service.
There have been numerous complaints about the
behavior of FedEx delivery drivers. This is detrimental
to the company's reputation.
• FedEx is currently dependable in terms of revenue in US
markets. It is always risky to rely on a single source of
revenue for the majority of your revenue.
• FedEx's goal is to satisfy customers, and in order to do
so, they develop innovative services that result in high
operating costs.
• Rising oil prices will be posing the greatest threat to
FedEx. Fuel price volatility can pose a risk to the
company.
• The market is highly competitive. FedEx is losing its
market share to old and new players. Increased
competition will pose a threat to the company.
• Trade tensions between the United States and China
had a significant negative impact on FedEx's
international transportation business.
Hubs All Around the World Overnight Service

Ocean Cargo Information Technology

FedEx Website FedEx Service

Employees The Purple Promise

Way Forward
• Expansion in emerging markets
• Focus on retail e-Commerce
• Diversify portfolio
• Quick expansion through mergers and acquisition
• Innovation – Block chain technology, Same day Bot delivery, Transport technology
upgradation

• Sustainable initiatives – Vehicle electrification, packaging solution (reusable), alternative

fuel to reduce vehicle emission, aircraft modernization to save fuel consumption

https://newsroom.fedex.com/newsroom/asia-english/sustainability2021