Creative industries 1:

Applied Arts and Design

Appreciation and Production
 What’s your
Unforgettable art
memory?
VISUAL
ARTS
 Visual Arts include a wide array of media, tools and processes. The areas
most people associate with the visual arts include drawing, painting, printmaking,
sculpture and photography. There are, however, many other areas that fall entirely or
partially within the visual arts, ranging from design areas such as architecture and the
built environment, fiber and clothing to the folk arts and from crafts to video animation.
Subject in visual arts focuses on the question “What is the printing all
about?” (or sculpture, or dance, etc); it may refer to any person, object,
scene or even represented in a work of art. Some arts have subjects; others
do not ___

the arts called representational or objective arts have subjects;

the non-representational or non-objective arts are those that do not have
subjects.
Representational Art - representational
artwork aims to represent actual objects or subjects
from reality. They are artworks which are based on
images which can be found in the objective world.
Representational art is perhaps the oldest of the types of
art.

Non-Representational Art - the

artwork does not represent or depict a person, place, or
thing in the natural world. Usually, the content of the
work is its color, shapes, brushstrokes, size, scale, and in
some cases, its process.
The subject of art is limitless, which may be taken from various
sources like:

2.
1. Figure
Portrait
3. 4.
Religion Mythology
5. History and 6. Still
Legend Life
7.Landscape,Seascape, 8. Everyday
Cityscape Life
 10. Dreams and
9. Animals
Fantasies
Some Styles of Presenting the
Subject
 1. Abstractionism – non-objective/non-
figurative, elongation, distortion, mangling,
cubism
2. Expressionism – symbolism, surrealism,
fauvism, dadaism, futurism
Dadaism - art movement formed during the
First World War in Zurich in negative
reaction to the horrors and folly of the war.
Satirical and nonsensical in nature.
L.H.O.O.Q. is a
work of art by
Marcel
Duchamp.
3. Impressionism – portrait, still life,
landscape, seascape, cityscape
Based on the practice of painting out of doors
and spontaneously 'on the spot' rather than
in a studio. characterized by relatively small,
thin, yet visible brush strokes, open
composition, emphasis on accurate depiction
of light.
4. Realism
5. Hyperrealism
6. Pointillism
 ELEMENTS OF VISUAL ARTS

1. Lines. Line is said to be the simplest, the most

ancient, and the most universal means for creating
visual art. It is a prolongation of a point, has
direction; and forms. Lines make shapes; symbolize
emotional expression.
 Different expressive qualities to lines

FREEHAND LINES MECHANICAL LINES

Personal energy and mood of the artist Rigid control
 CONTINOUS LINES BROKEN LINES
Lead the eye in certain directions The insubstantial
THICK LINES THIN LINES
Strength Delicacy
2. Value. (Light and Dark) It is the lightness and darkness in a work
of art or painting. It indicates the degree of luminosity that is the
presence or absence of light. White is the highest value and black is the
lowest. The point halfway between them is called medium. The point
halfway between medium and black is classifies as dark. It is value
which gives the impression of solidarity, distance, and illusion of
depth.
3. Chiaroscuro. (Light and
Shadow) This Italian word is
different from value; it is a
means of modeling a figure of
depth, a means of articulating
the form, color, texture and
space.
a. Form is the external appearance of a clearly defined area. It is used to
describe simple objects and determine the structure of these objects.
b. Color is produced in an object or substance by the light reflected on it,
and it is usually determined visually by measurement of hue, saturation and
brightness of the reflected light.

Properties of Color
 Hue – it is the particular identity of a color. The principal hues are red, yellow and
blue. This is classified into two, warm and cool.
 Value – it is applied to denote the lightness and darkness of a color. Colors can be
made darker by making the pigments thicker or adding black and it can be made
lighter by adding water or oil or white.
 Intensity – it is the term or it is considered as the brightness and dullness of a color.
Colors differ in intensity or vividness.
 Classification of Colors

Primary colors – red, yellow and blue.

Secondary colors – green, violet, and orange. These colors are the effect or can be
created by mixing any two of the primary colors.
Intermediate colors – it can be created by mixing in equal amounts of primary and
secondary colors. These colors are yellow-orange, red-orange, red-violet, blue-green and
yellow-green.
Tertiary colors – it can be produced by combining in equal mixture of any two
secondary colors such as orange-yellow, violet-green, and orange-green.
c. Texture is the surface of any work of art. The sense of
sight and the sense of touch are involved.

d. Space is an art element which is concerned with making

all parts functional so that all part of the work of art will
contribute to make it whole. It refers to the area within,
around, above or below an object or objects.
 Design and its principles
1. Harmony is the agreement between the parts of a composition
which results in unity; adaptation of the visual elements to each
other (i.e., visual arts).

2. Balance is defined as equality in weight, height and attraction

of the various elements of design.
3. Proportion deals with the relationship between two things or parts. This
is expressed in size, number and position. It is primarily concerned with the
relationship of one part to another in creating one whole artwork.

4. Rhythm in art means an easy, connected path and repeated pattern. It can
make the eye travel in any arrangement of lines, forms or colors. It is a
related movement; it suggests something graceful; it is obtained through the
repletion of shapes, progression of sizes, etc.

5. Emphasis is the art in making an element in the artwork stand-out.

APPLIE
D
ARTS
 The term APPLIED ART refers to the
application of design and decoration to everyday
objects to make them aesthetically pleasing. The term
“applied art” has a distinction to the “fine arts”
which have no function other than providing
aesthetic or intellectual stimulation to the viewer,
works of applied art are usually functional objects
which have been "prettified" or creatively designed
with both aesthetics and function in mind.
What Does Applied Art Include?
In simple terms, works of applied art comprise two different types:
standard machine-made products in which there is a particular design
applied to them to make them more attractive and easy-to-use; and
individual made products, which can be aesthetically pleasing but mostly
functional. These can also be defined as the craft products made by artisans
or skilled workers.
Artistic disciplines that are classified as applied
arts:
Industrial design
Fashion design
Interior design
Graphic art and design
(including computer
graphics)
 Decorative Art (eg. furniture, carpets, tapestry, embroidery, batik,
jewelry, precious metalwork, pottery, goldsmithing, basketry, mosaic art,
and glassware)
Illuminated manuscripts and book
illustration
Architecture
 History of Applied Art

Architecture
It is said that the first applied art to be practiced was architecture. This
started from the Egyptian Pyramids, the Ziggurats of Sumer and the
Seven Wonders of the Ancient World, to the precisely organized proportions
of Greek temples and the enduring engineering quality of Roman viaducts
and bridges. Architects combine aesthetics with mathematics to design a
functional and pleasing structure.
Commercial Design
Applied art received its biggest boost from the growth in commerce or
trade during the 19th century, following the Industrial Revolution. All of a
sudden, competitive manufacturers and service providers needed to ensure
that their products and services "looked good or aesthetically pleasing" as
well as functioned properly. This demand for improvement in aesthetics led
to the building of numerous design schools and courses, from which a new
generation of industrial designers emerged.
Decorative Arts

In addition to architecture and design, applied art also includes

decorative arts. Early examples pf decorative arts include Chinese pottery
(from 18,000 BCE), Jomon style Japanese pottery (from 14,500 BCE), as
well as jade carving (from 4900 BCE).

The term "decorative arts" is a traditional term for a rather unwieldy range
of artistic disciplines concerned with the design and ornamentation of items,
usually functional, that do not necessarily have any intrinsic aesthetic
qualities. Broadly-speaking, many decorative arts (eg. basket-weaving,
cabinet-making, ceramics, tapestry and others) are also classified as "crafts."
Crafts
The term "craft" denotes a skill, usually employed in
branches of the decorative arts (eg. ceramics), or in an associated
artistic practice (eg. lace-making). A key feature of crafts is that
they involve a high degree of "hands-on" craftsmanship (hence the
colloquial term "handicrafts) rather than just skill with a machine