ENTREPRENEURSHIP

SHS Grade 12
CONTENT STANDARDS

The learner demonstrates understanding of key concepts, underlying

principles, and core competencies in Entrepreneurship.

PERFORMANCE STANDARDS

The learner independently creates/provides a quality and marketable

product and/or service in Entrepreneurship as prescribed in the TESDA Training
Regulation.

After reading this lesson, the learners should be able to:

 1. discuss the relevance of the course;
 2. explain the key concepts of common competencies;
 3. explain the core competencies in Entrepreneurship; and
 4. explore job opportunities for Entrepreneurship as a career.
What Is a Business Plan?
A business plan is a written document that describes in detail how a
business—usually a startup—defines its objectives and how it is to go about
achieving its goals. A business plan lays out a written roadmap for the firm from
marketing, financial, and operational standpoints.

Business plans are important documents used for the external audience as
well as the internal audience of the company. For instance, a business plan is used
to attract investment before a company has established a proven track record or to
secure lending. They are also a good way for companies' executive teams to be on
the same page about strategic action items and to keep themselves on target
towards the set goals.
What I Know
Instruction: Write T if the statement is TRUE and F if the statement is FALSE.

1. Entrepreneurships produces more jobs to augment the earnings of the

country.

2. Entrepreneurship improves people’s living standards.

3. Entrepreneur is a person who creates the business in a creative manner.

4. A competency is the mixture of knowledge, skills, and attitude required to

perform the entrepreneurial functions to attain the organizational success.
Knowledge can be gained through attending quality trainings.

5. An entrepreneur never stopped seeking valuable information that

contributes to its success and further innovations.
WHAT IS ENTREPRENEURSHIP?
ENTREPRENEURSHIP

 Is a proactive of developing a business

venture to make a profit.
 It involves seeking opportunities for a market,
establishing and operating a business out of
opportunity, and assessing its risk and
rewards through close monitoring of the
operations.
 ENTREPRENEURSHIP
Entrepreneurship Defined
 Entrepreneurship is the process of designing, launching and running a
new business, which is often initially a small business, or as the
"capacity and willingness to develop, organize and manage a business
venture along with any of its risks to make a profit. The people who
create these businesses are often referred to as entrepreneurs.
 While definitions of entrepreneurship typically focus on the launching
and running of businesses, due to the high risks involved in launching a
start-up, a significant proportion of start-up businesses have to close
due to "lack of funding, bad business decisions, an economic crisis, lack
of market demand, or a combination of all of these.
Importance of Entrepreneurship (www.reference.com)
1. Entrepreneurship generates new wealth in an economy.
2. Entrepreneurship decreases poverty.
3. It creates opportunities, ensures social justice, instills
confidence and stimulates the economy.
4. Entrepreneurship improves productivity
5. Entrepreneurs create jobs.
6. Entrepreneurs innovate.
7. Entrepreneurs create innovation and social change
8. Entrepreneurs give to society
Relevance of Entrepreneurship to SHS Students
Relevance of Entrepreneurship to SHS Students (www.europeanentrepreneurship.com)
1. To prepare students for livelihood even before college.
2. Entrepreneurship education aids students from all socioeconomic backgrounds to think
outside the box and nurture unconventional talents and skills.
3. Entrepreneurship develops their initiative and helps them to be more creative and self-
confident in whatever they undertake and to act in a socially responsible way.
4. It exposes students to numerous opportunities to learn how to think critically and
analyze the pieces on the board.
5. Being aware of all the important factors and seeing how they affect each other is the
foundation of a smart decision-making process.
6. Students have to be exposed to real-world examples and learn from their own experience.
7. Entrepreneurship education requires students to be innovative, creative and collaborative
with others.
8. Entrepreneurship education provides budding entrepreneurs with the skills and
knowledge to come up with business ideas and develop their own ventures.
Who is the
Entrepreneur?
Who is the Entrepreneur?

 The word “ Entrepreneur” has a French origin and

was coined from the words entre, which means “
between”, and prendre, which means “to take”
 entreprendre, meaning “to do something” or “to

undertake.
 refer to someone who undertakes a business venture.

 An enterprise is created by an entrepreneur. The

process of creation is called “entrepreneurship”

https://www.econlib.org/library/Enc/Entrepreneurship.html
An Entrepreneur
 Is a unique individual who has the innate
ability and extraordinary dedication to
establish and manage a business,
acknowledging all the risks and reaping its
rewards.
 Will only expect returns once he or she
already added or created value out of an
opportunity.
An Entrepreneur

 One’s natural talent is being perceptive for

opportunities in his or her surroundings that
normal people don’t give importance to or often
neglect.

 Leadership is the core of every entrepreneur.

 Relevance of Entrepreneurship to an
Organization
 1. Development of Managerial capabilities- this means that one of the
benefits an entrepreneur gets is to develop his managerial skills.
 2. Creation of Organizations- which means that because of
entrepreneurships many organizations will exist.
 3. Improving standard of living- this means that entrepreneurship
can lift up the economic status of an individual.
 4. Means of economic development- this means that not only the life
of the entrepreneur is improved but also the society where the
business is located.
 Career Opportunities of Entrepreneurship
 1. Business Consultant – with the expertise in the field of
entrepreneurship, he can be a very good source of advices to other
entrepreneurs and would be businessmen.
 2. Teacher-a graduate of an entrepreneurship can use his knowledge
in teaching.
 3. Researcher- the entrepreneur can be employed as a researcher by
an enterprise.
 4. Sales – the entrepreneurship graduate can apply as as salesman.
 5. Business Reporter – the entrepreneur being expert in the field, can
be employed as a business reporter
Read carefully the statements below and identify whether this
refers to Entrepreneurship or Entrepreneur.

1. A person who undertakes the risk of starting a new business

venture.
2. It is high-risk, but also can be high-reward as it serves to generate
economic wealth, growth, and innovation.
3. Creates a firm, which aggregates capital and labor in order to
produce goods or services for profit.
4. It is an important driver of economic growth and innovation.
5. Creates a business plan, hire labor, acquire resources and
financing, and provide leadership and management for the business
What’s New
Instruction: In the quotations of the famous entrepreneurs lie the clues of the businesses they started. Choose the
answer from the box below.
Fortune Tobacco Corporation Bench National Bookstore
Shoemart Jollibee
____________ 1. “I started with shoes, and hard work and discipline, the business
prospered. “– Henry Sy, Sr. Clues: shoe business and malls
____________ 2. “If you dream big and put your dreams into action you will indefinitely make
mistake. But don’t be scared to make mistakes. Just be quick to recognize them and learn
from them as fast as you can.” – Tony Tan Caktiong Clues: ice cream and fast food
___________ 3. “Whenever I want something I really work hard to get it. There’s no such
thing as swerte.” –Socorro Ramos Clues: office supplies and bookstore
____________ 4. “The real test of an entrepreneur is how far he can go when the tides of
business turn for the worse. It is in times like these when he should be unafraid. Be
aggressive. Know your market’s needs and serve them.” –Ben Chan Clues: clothing and store
____________ 5. “Entrepreneurs should never give up due to failure. Not just entrepreneurs,
but people of whatever profession – all of us- should learn from our setbacks. We should
never surrender to despair.” – Lucio Tan Clues: cigarette and manufacturing
What quote motivates you to be an entrepreneur and why?
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5 Levels of Entrepreneurial
Development
5 Levels of Entrepreneurial
Development:
1. The Self - employed
 They want to do things in their own way and start to feel
agitated when controlled by the powers- that – be.
5 Levels of Entrepreneurial Development:

2. The Manager
 Entrepreneurs in this level feel the need to step up
and ask some help from others.
 They delegate and hire potential employees to do the
work.
5 Levels of Entrepreneurial Development:

3. The Leader

This level already enjoy seeing people flourish, stepping
up and producing great results with minimal supervision.
 They now focus on the big picture and strategic direction
of their business rather than in generating sales and
operating the business.
5 Levels of Entrepreneurial Development:

4. The Investor
 They look for more opportunities for their business to
grow.
 They will delegate a suitable manager for such operations
and will act as directors. When this become successful, they
will now become true entrepreneur
5 Levels of Entrepreneurial Development:

5. The True Entrepreneur

 Aim for quality and excellence of their work.
 They have fully learned, and continue to practice,
a four step process thinking starting with:
 Idealization
 Visualization
 Verbalization
 Materialization
A FOUR STEP PROCESS THINKING OF ENTREPRENEUR
1. Idealization
 Entrepreneurs dream enormously and desire to
build an ideal environment.

2. Visualization
 Starts to create plans to make the dream a
reality.
A FOUR STEP PROCESS THINKING OF ENTREPRENEUR
3. Verbalization
 Involves sharing their ideas with other people,
knowing that their vision is already
occurring.
4. Materialization
 Happens win the vision becomes reality.
 True entrepreneur
 Have an income that keeps on multiplying even if
they do not put much effort.
 TYPES OF ENTREPRENEURS
1. TECHNOPRENEUR
 An entrepreneur who puts technology at the
core of his or her business model.
 Another world changing technopreneur is
Elon Musk, popularly considered as a tech
geek and who happens to be the CEO of
Tesla, PayPal and SpaceX. Other notable
examples are Bill Gates of Microsoft, Sergey
Brin and Larry Page of Google, Jack Dorsey
of Twitter, Steve Jobs of Apple and Kevin
Systrom of Instagram.
TYPES OF ENTREPRENEURS

2. SOCIAL ENTREPRENEUR
 One who takes advantage of the country’s social problems
and turn them to profitable institutions with the intention
of helping the disadvantage community rather than
making a profit.
TYPES OF ENTREPRENEURS

3. INTRAPRENEUR
 An entrepreneur in a large company or corporation who
is tasked to think, establish, and run a new big idea or
project.
 Usually the product managers or the business
development managers of a company.
 An intrapreneur is an employee with entrepreneurial skills and is
responsible for developing innovative ideas, products, or services
for their company. Their goal is to enhance the sustainability of
the business and help it stay ahead in the competition.
 TYPES OF ENTREPRENEURS

4. EXTRAPRENEUR
 Who hops from one company to another to act as the innovation
champion, providing and efficient solutions.
 According to Jason Clay, Senior VP at WWF, extrapreneurs can be
described as “change agents” that “solve problems by moving
between companies, organizations and sectors, spreading ideas and
solutions from one to another like bees pollinating flowers”.
What is the role of Extrapreneur?
 For SMEs, extrapreneurs are the best way of ensuring acceleration
without creating the need for high levels of investment capital.
Especially in times when credit is limited or expensive,
extrapreneurs help to spread the risks.
 TYPES OF ENTREPRENEURS

5. Imitating entrepreneurs- they are those who don’t create new

things but only follow the ideas of other entrepreneurs.
6. Innovative entrepreneur- they are those who always make
new things by thinking of new ideas.
7. Fabian entrepreneurs- they are those skeptical. They don’t
initiate but follow only after they are satisfied.
8. Drone entrepreneur- they are those who lives on the labor of
others. They are die-hard conservatives even ready to suffer
the loss of business.
COMMON TRAITS THAT
ENTREPRENEURS SHOULD
ALWAYS HAVE
 COMMON TRAITS THAT ENTREPRENEURS SHOULD ALWAYS HAVE

1. PROACTIVE
 They ensure that proper research is done, the risk factors
are assessed, and plans are executed on a timely and most
efficient way.
2. AGENTS OF CHANGE
 They are always enthused to improve and develop new
products and services and introduce them to the
market.
3. RISK TAKERS
 They have take consideration the potential various threats
they may encounter, and if there is a big chance of
succeeding, they push through with the venture and don’t let
 COMMON TRAITS THAT ENTREPRENEURS SHOULD ALWAYS HAVE

4. HAVE A SHARP EYE FOR OPPORTUNITY

 They know how to assess the net cause and effect of an opportunity
and decide intelligently if a venture should be considered or not.

5. SOCIABLE
 Relationship management is the key for employee and
customer retention, which can be achieved by a sociable
entrepreneur.

6. NETWORKERS
 Knows the key people to connect with.
COMMON TRAITS THAT ENTREPRENEURS SHOULD ALWAYS HAVE

7. DECISIVE
 They do not leave an issue unsolved without disposition.
 They make sure that all aspects of their business have clear
objectives and strategies.
 They base their decisions on scientific calculations backed
up by their experience and technical knowledge.
 COMMON TRAITS THAT ENTREPRENEURS SHOULD ALWAYS HAVE

8. BALANCED
 They balance between analytical and the creative side
 Always playing with “unique ideas” that no one has ever
thougth of yet.
 Always have “EUREKA” moments and enjoy time.
(Eureka moment definition is - a moment of sudden, triumphant discovery, inspiration, or insight.)

9. INNOVATIVE
 Do not stop improving and thinking of new and worthwhile
ideas for their business.
CORE TRAITS THAT
ENTREPRENEURS SHOULD
DEVELOP IN MANAGING AND
RUNNING THE BUSINESS
CORE TRAITS THAT ENTREPRENEURS SHOULD DEVELOP IN MANAGING AND RUNNING THE BUSINESS

1. LEADERS/ LEADERSHP
 They must be a source of inspiration for their
employees.
 Act on their responsibilities that were given
to them.
 Use their strengths and limitations to make the best of
a situation.
 Decisive and know ho to own up their decision
 Know how to unite the team and bring out the best in
every employee.
 CORE TRAITS THAT ENTREPRENEURS SHOULD DEVELOP IN MANAGING AND RUNNING THE BUSINESS

2. COMMUNICATORS
 Know how to use all forms of communication to effectively
share ideas and address certain concerns with their
customers of employees.
3. SPECIALIST
 Tactical and are very keen with details
 Can easily answer about their product without relying on
their people.
 Innovating and improving the product or service offerings
because they know their intricacies.
 Being in action instead of being behind the scenes.
CORE TRAITS THAT ENTREPRENEURS SHOULD DEVELOP IN MANAGING AND RUNNING THE BUSINESS

4. PROBLEM SOLVERS
 Possess critical thinking skill and look at problems as
challenge or puzzle that they need to solve.
 Know how to handle issues in any areas of the
business.
 Have faith that every problem has a solution no
matter how hard it is.
 Courageous and know how to face consequences of
their decisions.
Pros and Cons of
Entrepreneurshi
p vs.
Employment
IMPORTANT CAREER
ENTREPRENEUR FACTORS
1. Income • Income generated passively even
when the entrepreneur is
resting
• Opportunity income unlimited
• Income only entered when the
business is successful
2. Hiring and • Provides jobs
Firing, • Fully responsible for serving
Organization customers, making the business
al Setup, and profitable/sustainable, and providing
Major Key employee satisfaction
Results Areas • Has the power to disengage
nonperforming employees applying
the due process policy of disengaging
personnel
• Can venture to expansion such as
franchising and buying other similar
businesses.
EMPLOYEE
• Income generated actively (i.e.,on
working hours only; no work- no pay)
• Income usually fixed per month and
increases every year depending on the
employer and the employee’s
performance
• Income earned whether the business is
successful or unsuccessful
• Seeks for a job.
• Has the goal of satisfying only the
employer or the direct supervisor
• Fully dependent on the employer’s
performance; is at risk of losing his her
job if the company does not perform
well
• Can only work for the current
employer
exclusively
Pros and Cons of Entrepreneurship vs. Employment

IMPORTANT ENTREPRENEUR CAREER EMPLOYEE

FACTORS
3. Daily Task • Performs all necessary variable • Has routine tasks and works on
task to establish and manage a regular or normal hours
startup business; spend more • Follows policies, procedures and
hours on work than a regular memoranda from the employer
employee and sometimes gets no
sleep
• Prepares policies, procedures,
and
memoranda for businesses.
4. Leisure Time • Has a flexible schedule and can • Has limited number of vacation days
and Vacations take unlimited number of vacation imposed by the employer
days (applicable only if the
business has stabilized already)
CAREE
R IN
ENTRE
PRENE
URSHIP
CAREER IN ENTREPRENEURSHIP

Entrepreneurship consist of vast career options

depending on the passion and field of interest
of the entrepreneur. The saying “ When you
love what you do, it’s as you are not working” is
very much applicable to entrepreneurs who
consider managing their business as enjoyment
rather than working exhaustively.
 SOME OF THE MOST COMMON SMALL BUSINESS IN
THE PHILIPPINES

Sari-sari Store Food cart business

Rice retailing Flea markets or
Cellphone loading tiangge
business Online selling
Bakeries business
CAREER IN ENTREPRENEURSHIP

No successful business started huge right away.

A business starts with idea.
Once the business is establish, the business
owner, the entrepreneur, can choose to
franchising, intrapreneurship and acquisition.
CAREER IN ENTREPRENEURSHIP

1. FRANCHISING
 Is a business arrangement wherein the
franchisor acquires distribution centers through
the franchises or the affiliated dealers.
 Franchisor, the one who is the owner of the
business
CAREER IN ENTREPRENEURSHIP

2. INTRAPRENEURSHIP
 Managing a startup business in an
established business
3. ACQUISITION
 Buying another similar business or a new
business.
 FRANCHISE OR STARTUP BUSINESS

Entrepreneur Philippines’ franchise business options in the

Philippines
 Bakeries, bakeshops and bread
product
 Bars , cafes and coffee shops
 Beverage and confectionery
 Car care
 Clothing and Accessories
 Convenience Store
 Drug Stores and Pharmacies
 Fast food establishments and
restaurant
 Food and snack carts
 Gas stations/ petroleum products
 General Merchandise and retails
 Health and wellness (salon,
massage, spa and gym
 Schools
 Services (personal and business)
 Water Stations
 Other Additional Business Opportunities

Dealership - a business that has the right to sell

a company’s products in a particular area using
the company’s name: a Toyota dealership
Direct Selling - also known as person-to-person
retail, is a business model where people sell
products directly to other people.
 Other Additional Business Opportunities

Distributorship - is the relationship between a

manufacturer or supplier and a wholesaler who
has the authority to promote and sell that
manufacturer's or supplier's products, usually
within a specific location.
This is the end of Lesson 1
Thank you for listening!
Any Questions?
Seatwork:

 Answer the Activity 5, page 11

Essay:
What are the three business that
you think will be most
successful at?

 Why do you say so?

 TASK
:
 Choose three (1) successful entrepreneurs from different
fields that you know of and are engaged in common small
and franchise businesses enumerated previously.
 Your goal is to understand the mindset of established
entrepreneurs by playing the role of an interviewer.
 Ask this one chosen entrepreneurs the following
questions using the interview method of research:

Go To Next Slide Please

TASK
:. What motivated you to become an entrepreneur?
1

2. What do you think are your characteristics and competencies that made you a
successful entrepreneur?
3. Aside from the business that you have, what other businesses are you interested
in?
4. What do you think of being employed? Why didn’t you choose that path?
5. Who are your top three entrepreneur role models? Why do you want to be like
them?
6. How much do you love your job?

Bear in mind the critical factors that led to the success of these entrepreneurs.
You will be graded based on the completeness 15 points, accuracy 20 points, and presentation of
your interview results 15 points.
Reference:

Diwa Senior High School Series:

Entrepreneurship