Le Commerce Déloyal dans

les Entreprises
Les pratiques commerciales déloyales sont malheureusement très courantes dans le monde des
affaires. En effet, une étude récente a montré que plus de 75% des entreprises ont été victimes
de pratiques commerciales déloyales au cours des 5 dernières années.

Ces pratiques peuvent avoir des conséquences graves pour les entreprises, allant de la perte de
clients à des litiges juridiques coûteux. Environ 40% des entreprises qui ont subi des pratiques
commerciales déloyales ont déclaré avoir perdu des clients en conséquence, tandis que 20% ont
été impliquées dans des procédures judiciaires.

Cependant, il existe des stratégies pour éviter ces pratiques. Environ 60% des entreprises ont
déclaré avoir mis en place des mesures pour prévenir le commerce déloyal, telles que des
contrôles internes et des formations pour les employés.

lc by louis crasnier
Unfair Business Practices
1 Definition 2 Examples

Unfair business practices refer to • Misleading advertising

deceptive or abusive practices used
• Plagiarism
to manipulate customers or
competition. • Counterfeiting
• Corruption
• Forced labor

3 Impacts

• Loss of customer trust

• Legal and financial issues
• Damage to brand reputation
Notable Corporate Scandals
Volkswagen Enron
Data manipulation of Massive accounting
emissions in cars. fraud and market
Significant impact on manipulation in the
public health and the energy sector. Led to job
environment. losses, investment
losses, and a loss of trust
in the financial system.
Nestlé
Use of forced labor and
human trafficking in
their operations.
Accused of exploiting
workers, including
children. Highlighted
issues in the food
industry.
Data Analysis
.
Consequences of Unfair Business Practices

Financial Penalties Legal Proceedings Loss of Reputation

Companies have to pay Business owners can face Companies may suffer
fines and restitution for the legal action for illegal from a decline in morale
damages caused by their activities. and trust from their
practices. customers.
Costs of Unfair Business Practices
1 Financial Costs

Companies face costs related to fines, restitution, and resolving legal issues.

2 Ethical Costs

Companies lose the trust and loyalty of their customers and employees.

3 Reputation Costs

Companies have a tarnished image that can affect their future opportunities.
Regulation and Legal Responsibility
Competition Law Regulation on monopolistic practices
and market manipulation.

Anti-Corruption Law Prohibition of bribery payments and

corrupt practices.

Intellectual Property Law Protection of trademarks, patents, and

copyrights.
Strategies for Business Ethics and Social
Responsibility
Code of Conduct
A code of conduct is a set of
clear policies that define the
values and ethical practices of
the company. It establishes
standards of professional
behavior for employees and
stakeholders.
Sustainable
Development
Sustainable development
involves implementing
actions to reduce the
environmental and social
impact of the company's
operations. This can include
initiatives such as reducing
greenhouse gas emissions,
promoting renewable energy,
and responsible resource
management.
Social Responsibility
Corporate social
responsibility refers to the
company's contributions to
local and national social and
philanthropic initiatives. This
can include actions such as
volunteer programs,
donations to charitable
organizations, and
partnerships with nonprofit
organizations.
Conclusion and Action Plan
Conclusion
Unfair business practices have harmful
consequences for companies and society
as a whole.
Action Plan
Implement a business ethics and social
responsibility strategy to prevent illegal
practices, while improving brand image.