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    McDonald's is a prominent global fast food brand founded in 1940. It operates over 40,000 restaurants in 118 countries generating $23.18 billion in annual revenue. McDonald's uses various communication channels including social media, its app, and digital platforms to engage customers and address issues. Transparent and timely communication is crucial to maintaining trust with stakeholders.

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    McDonald's is a prominent global fast food brand founded in 1940. It operates over 40,000 restaurants in 118 countries generating $23.18 billion in annual revenue. McDonald's uses various communication channels including social media, its app, and digital platforms to engage customers and address issues. Transparent and timely communication is crucial to maintaining trust with stakeholders.

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    5 views23 pages

    MC Donald's

    Uploaded by

    marjanovicr100
    McDonald's is a prominent global fast food brand founded in 1940. It operates over 40,000 restaurants in 118 countries generating $23.18 billion in annual revenue. McDonald's uses various communication channels including social media, its app, and digital platforms to engage customers and address issues. Transparent and timely communication is crucial to maintaining trust with stakeholders.

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    of 23

    MCDONAL

    D’S
    TABLE OF CONTENTS

    BUSINESS 01 02
    FAST FOOD
    OVERVIEW INDUSTRY
    McDonald’s history About Fast-Food industry
    Ownership structure
    McDonald’s now

    03 04
    COMMUNICATION CONCLUSION
    Internal communication Overrall conclusion
    External communication Crisis Questions
    communication Literature
    Communication channels
    MISSION
    STATEMENT
    To make delicious feel-good
    moments easy for everyone.
    CORE VALUES
    ● Serve • Community
    ● Inclusion • Family
    ● Integrity
    01
    BUSINESS
    OVERVIEW
    MCDONALD’S HISTORY
    • Founding year: 1940, San Bernardino, California, USA
    • Founders: Richard and Maurice McDonald
    • 1954. Ray Kroc -> worldwide franchise
    • Evolution from a drive-in barbecue to a global fast-food icon

    Richard
    McDonald

    Maurice
    McDonald
    OWNERSHIP STRUCTURE

    SHAREHOLDERS

    INDIVIDUA INSTITUTI
    L ONAL

    Approximately 95% of McDonald’s restaurants worldwide


    are owned and operated by independent local business
    owners.
    MCDONALD’S NOW

    • 40 000 restaurants across the world

    • 118 countries and territories

    • Generating about $23.18 billion in revenue


    as of 2022.

    • About 2 million people working across all


    its franchises worldwide.
    02
    FAST-FOOD
    INDUSTRY
    FAST FOOD INDUSTRY

    • McDonald’s is a prominent player in


    the industry (43.8% of market share)
    • Quick service, limited menus, and
    global competition
    • Competitive Landscape
    • Franchising Model
    • Convenience Emphasis
    • Cultural Adaptation
    • Economic Sensitivity
    03
    COMMUNICA
    TION
    INTERNAL EXTERNAL
    • Intranet and digital platforms • Marketing and advertising
    • Training and development strategies
    programs • Social media presence
    • Regular team meetings and • Public relations efforts
    communication forums
    • Transparency and Timely Responses

    CRISIS •
    •
    •
    Media Relations
    Social Media Engagement
    Employee Communication

    COMMUNICA •
    •
    Apology and Corrective Actions
    Coordination with Authorities
    • Online Reputation Management
    TION • Sensitivity to Local Culture
    COMMUNICATION CHANNELS

    FACEBOO
    K
    INSTAGRA
    M

    YOUTUBE

    LINKEDIN
    FACEBOOK
    INSTAGRA
    M
    YOUTUBE
    LINKEDIN
    MCDONALD
    ’S
    APPLICATIO
    N
    04
    CONCLUSIO
    N
    CONCLUSION

    ● McDonald’s has global impact on fast food


    industry.
    ● One of the largest franchise in the world.
    ● Communication on social media is important.
    ● Transparent communication and timely
    responses are crucial for addressing concerns
    and maintaining trust with the public. space
    LITERATURE

    ● https://corporate.mcdonalds.com/corpmcd/our-company/wh
    o-we-are.html
    Pristupljeno 25.11.2023
    ● https://www.ukessays.com/essays/management/analysing-th
    e-communication-process-in-mcdonalds-management-essay.
    php
    Pristupljeno 25.11.2023.
    ● https://www.fortunebusinessinsights.com/fast-food-market-1
    06482
    Pristupljeno 25.11.2023.
    THANKS
    Do you have any questions?

    CREDITS: This presentation template was created by


    Slidesgo, including icons by Flaticon, and infographics
    & images by Freepik

    Please keep this slide for attribution

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