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  • Session 3 - Marketing Plan

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    Lorenz Brian Ang
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    This document discusses marketing strategies for a new venture. It outlines assessing customer wants and needs, and competitors, as key factors. The main marketing strategies discussed are segmentation, differentiation, and the four P's of marketing - product, price, place, and promotion strategies. These include decisions around new product development, pricing approaches, advertising, and distribution channels.

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    This document discusses marketing strategies for a new venture. It outlines assessing customer wants and needs, and competitors, as key factors. The main marketing strategies discussed are segmentation, differentiation, and the four P's of marketing - product, price, place, and promotion strategies. These include decisions around new product development, pricing approaches, advertising, and distribution channels.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views5 pages

    Session 3 - Marketing Plan

    Uploaded by

    Lorenz Brian Ang
    This document discusses marketing strategies for a new venture. It outlines assessing customer wants and needs, and competitors, as key factors. The main marketing strategies discussed are segmentation, differentiation, and the four P's of marketing - product, price, place, and promotion strategies. These include decisions around new product development, pricing approaches, advertising, and distribution channels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Chapter 3

    Marketing
    Patrick R. Hariramani
    Marketing

    • Assessing and meeting individual’s or group’s


    Establishin wants and needs by creating, offering, and
    exchanging products of value
    g the
    Venture’s Two Biggest Factors in Marketing

    • Customers and competitors


    Marketing
    Function Main Marketing Strategies

    • Segmentation, differentiation, and marketing mix


    strategies (4Ps)
    Marketing Mix Strategies

    Product Strategy Pricing Strategy Promotion Strategy Place Strategy


    Addressing issues of new Markup pricing, target return Advertising, sales promotion, Type of intermediary and
    product development, pricing, perceived-value public relations, personal number of intermediaries to use
    packaging, labeling and other pricing, value pricing, going- selling, direct marketing
    related decisions rate pricing, or sealed bid
    pricing
    Always know
    your demand
    INDUSTRY
    Target Customers
    ECOM
    S O
    Malls

    Social M

    BUSINESS Stores CUSTOMERS


    Logistics
    W Franchise T

    Distributors

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