PU FOAM & MATTRESS MARKET STUDY

Kingdom of Saudi Arabia

 Population In Million

Saudi Arabia
4.8 Jeddah

Riyadh:- 7.6 Million Riyadh

Dammam:-1.3 million 7.6
Jeddah:-4.8 million
Damam
1.3
Hotels in KSA Major Foam & Mattress Companies in KSA

Jeddah 7 Mat-
• Riyadh 1050 Hotels Riyadh 8 foam/mat-
tress
tress/foam com-
pany

• Damam 183 Hotels

• Jeddah 950 Hotels
Damam 3
foam/mat-
tress factory

310 Nos : 5star Hotels

753 Nos : 4-star Hotels Riyadh Damam Jeddah
1120 Nos : 2- and 3-Star Hotels
 KSA Market - Prices of PU Foam
Prices in SR
Riyadh Jeddah Damam
Foam Rhaji Al
Abanumay Foam
Foam shurooq Foam Co. Safa Foam Co. AL tabayan foam and Mattress
IND Co. Riyadh
Co.Riyadh foam

13 KG FOAM 200 220

14KG FOAM 200
15KG FOAM 250 275
18KG FOAM 300 280
20kg foam 360 300 310
22 KG FOAM 400 325 340 320 380
23 KG FOAM 320 330 325
25kG FOAM 350 380 375 400 380
26 KG FOAM 425 370
28 kG FOAM 480 480 480
30 KG FOAM 500 520 500 560
35 KG FOAM 500
36 KG FOAM 650 670 500
40KG FOAM 800
Memmory 55 KG 1600
KSA Market Snapshot
KSA Market Overview
The Saudi Arabia Mattress market is expected to grow at a CAGR of 8.74% during the forecast period (2021-2026).
The rising population of Saudi Arabia, as well as the rise in the number of households, nuclear families, are experiencing a surge in
homeownership, which will result in higher mattress sales in the Saudi market. The market has seen an increase in demand for
orthopaedic/therapeutic mattresses due to the rising trend of health-related disorders, particularly those linked to joint aches, back
problems, and cervical disorders

The rising population of Saudi Arabia, as well as the rise in the number of households, nuclear families, are experiencing a surge in
homeownership, which will result in higher mattress sales in the Saudi market. The market has seen an increase in demand for
orthopaedic/therapeutic mattresses due to the rising trend of health-related disorders, particularly those linked to joint aches, back
problems, and cervical disorders

The most prevalent type of mattress was found to be a spring mattress, with the pocket spring type being the most popular within the spring
category. Foam and latex and other mattress segments took the remaining market share in Saudi Arabia.
KSA Market Overview
Popular mattress manufacturers mostly operating in Saudi Arabia's urban areas who distribute their products
through a structured distribution channel are represented by the organised market. Due to the large presence of
both local and international businesses, the organised sector dominated the Saudi Arabia mattress industry. On the
other hand, the unorganised sector only had a small share of the country's mattress market
KSA Market Segmentation
The Saudi Arabia Mattress Market is segmented by

Type (Innerspring Mattress, Memory Foam Mattress, Latex Mattress, and Others),
By Application (Residential, and Commercial), and
By Distribution Channel (Online, and Offline).
Increase ++in Home Ownership Drives the Demand for Mattress
Increase in Tourism Contributes to the Major Share of Commercial Segment
The Saudi Vision 2030 growth project, introduced by the government, seeks to grow tourism earnings to 18 per cent in
the forecast period. Along with rising tourism, the idea is to build an Islamic Museum that will attract a huge number of
tourists, including foreign pilgrims who visit the kingdom for Haj and Umrah. As a result, the number of
accommodation facilities in the country will expand, which is one of the country's key drivers of mattress demand.

A major driver that is predicted to drive demand for mattresses in the residential segment is Saudi Arabia's growing
population, which is contributing to a higher rate of house ownership. In the Kingdom of Saudi Arabia, possibly more
than any other country in the Arabian Peninsula, migration from rural to urban regions is occurring at a breakneck pace,
putting tremendous strain on housing supplies. Saudi Arabia's government is also actively pushing the ownership of
residential properties in the country, which will increase demand for furniture in the predicted period.
Competitive Landscape
Saudi Arabia mattress market is based on the most important characteristics like the price of the product, the firm's
clientele, manufacturing facilities, distribution and retail outlets, several projects, product range, and brand reputation .
New players have found it difficult to break into the market due to the growing presence of local and multinational
mattress makers. Saudi Arabia mattress market is highly concentrated with the presence of major players such as
SleepHigh, Sealy, King Koil, Intercoil, ALMazro, Serta, AI Rajhi group, AI-Mutlaq, Tempur, Royal Mattress,
American Bed, Sleepnice, and Other prominent players.

Major Players

1.King Koil
2.Intercoil
3.Sleep HIgh
4.Sealy
5.Tempur
Recent Developments
•March 2021, Intercoil, one of the region's leading bed manufacturers, launches a 'moonshot' for the global market. The
company's manufacturing capacity has increased more than fivefold in the last decade, from roughly 300 mattresses per
day in 2011 to 1,500 mattresses per day in 2021. By 2030, the Dubai business hopes to have built 1 billion beds around
the world.

•January 2019, King Koil is launching in Egypt after opening a new facility in Saudi Arabia. In the UAE, it has a market
share of 60% of the luxury mattress market.
 Prices For Mattress
Target Price landing- All inclusive
Jeddah Riyadh Damam
Mattress Price for 180 x 200
Royad Bed /Al Sleep Royal
Sleep High Nayman Foam
barka foam with 9 store
20cm Bonnel mattress 460 340 480 410
26cm Bonnel mattress 550 550 570 580
28cm Bonnel mattress 600 600 620 670
26cm Pocket Mattress 865 700 880 720
28cm Pocket Mattress 821 830 900 738
30cm Pocket Mattress 870 920 880 1053
32cm Pocket Mattress 1540 1040 1540 1250
Medical Rebounded Euro top 24cm 460 380 460 400
Medical Rebounded Euro top 26cm 520 500 520 435

TIGER FOAM Factory Price for 180cm

28cm Foam mattress with Memmory foam 1100
28cm foam mattress 850
30cm Bonnel Spring mattress 975
30cm Bonnel Spring mattress with memmory 1000
30cm Pocket Mattress with memmory 1250
30cm Pocket Mattress with HR 1100
 Prices For Mattress
Mattress type Price (SR) for 200x 200cm

Bonnel Spring H23 449

Bonnel Spring H27 545

Bonnel Spring H32 624

Pocket Spring H26 792

Pocket Spring H29 885

Pocket Spring H32 1092

Medical Mattress H23 767

Medical Mattress H30 962

Freight
Charges to
KSA
 Registration Process in KSA
• Trading Company Capital is 27million
• 75% is Foreign Capital and 25% KSA national
• If the entity is operating more than 3 countries foreign Company can open 100% ownership with
30 million

• Manufacturing Co Capital is 3 million(Industrial area will be the location)

• Documents required
• Trade licence UAE
• MOA UAE
• 1 year Finance ciakl
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