boAt

Lifestyles
Mehul Singh (202219041)

Shashank Rai (202219008)

Sumiran Kharel
(202219022)
Introduction
•Boat is an Indian brand that specializes in audio
products like earphones, speakers, and headphones.
They are known for their stylish designs and
affordable prices. The brand has gained popularity
for delivering good sound quality and durability.

•Aman Gupta is an entrepreneur, co-founder and

Chief Marketing Officer (CMO) of Boat
Company. He was born in New Delhi and is a
resident of Delhi. He is a very well-known
entrepreneur and businessman of India and is also a
judge of the show Shark Tank India shown on Sony
TV who invests in start up companies.

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Factors
Affecting
Consumer
Buying
Behaviour
Economic
Factors
 Economic Factors
 Price: The cost of the gadget plays a significant role in the decision-making
process. Consumers often consider the affordability and value for money.
 Affordability: The overall affordability of the gadget is crucial. Consumers
assess if the price aligns with their budget and financial capabilities.
 Discounts and promotions: Consumers are attracted to discounts, special offers,
and promotions that can make the gadget more affordable or provide additional
value.
 Disposable income: The amount of money individuals have available after
paying for necessities can impact their willingness to spend on electronic
gadgets.
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Cultural
Factors
 Cultural Factors
 Cultural preferences: Different cultures may have specific preferences when it
comes to design, features, and functionality. Companies that understand and cater
to these preferences can attract more customers.
 Social influence: Cultural norms and social influences within a particular
community or society can impact purchasing decisions. For example, if a certain
gadget is popular among a specific cultural group, others may be more inclined to
purchase it as well.
 Brand perception: Cultural values and beliefs can shape how a brand is
perceived. Companies that align their brand image with cultural values can build
trust and loyalty among consumers.

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Social Factors
 Social Factors
 Peer influence: Recommendations and opinions from friends, family, and
colleagues can greatly influence purchasing decisions. If someone in their social
circle has a positive experience with a particular gadget, it can increase the
likelihood of others purchasing it as well.
 Online reviews and social media: People often rely on online reviews and social
media platforms to gather information and opinions about electronic gadgets.
Positive reviews and recommendations from influencers or online communities
can sway purchase decisions.
 Trend and status: Social trends and the desire to stay up-to-date with the latest
gadgets can drive purchase decisions. Owning the latest gadgets can be seen as a
status symbol and a way to fit in or stand out in social circles.
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Suggestions To
Increase Sales
 Understand your target audience: Conduct market research to identify the specific needs,
preferences, and behaviors of your target consumers. This will help you tailor your products,
marketing messages, and overall strategy to better appeal to them.

 Create a seamless user experience: Focus on providing a user-friendly and intuitive experience
across all touchpoints, from browsing your website to purchasing and using the gadgets. A
positive user experience can lead to higher customer satisfaction and repeat purchases.

 Leverage social proof: Utilize customer testimonials, reviews, and ratings to build trust and
credibility. Positive social proof can influence potential customers and increase their confidence
in your gadgets.

 Offer personalized recommendations: Use data-driven insights to provide personalized

recommendations based on customers' preferences and past purchases. This can enhance the
shopping experience and increase the chances of making a sale.

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 Implement effective pricing strategies: Consider consumer behavior factors such as
price sensitivity and perceived value. Offer competitive pricing, bundle deals, or limited-
time discounts to attract customers and create a sense of urgency.
 Engage with customers through social media: Utilize social media platforms to interact
with your customers, address their queries, and showcase the features and benefits of
your gadgets. Engaging content and timely responses can help build a loyal customer
base.
 Provide exceptional customer service: Deliver excellent customer service throughout the
entire customer journey. Promptly address customer issues or concerns, offer hassle-free
returns or exchanges, and go the extra mile to exceed their expectations.

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Thank You