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  • SIU SMT - de Las Casas Alonso - MODULE 6 DISCUSSION Deployment Tactics in The Global Video Game Industry

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    The document discusses the history and business strategies of major video game console manufacturers. It outlines the first consoles released in the 1970s and tracks the evolution of generations through the 1980s and 1990s. Key points include Nintendo focusing on first-party games and portables, Sony debuting PlayStation and competing on power and third-party games, and Sega redirecting to game development alone. Microsoft later joined as the third major console maker focused on its Game Pass subscription service across devices.

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    SIU SMT - De Las Casas Alonso - MODULE 6 DISCUSSION Deployment Tactics in the Global Video Game Industry

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    The document discusses the history and business strategies of major video game console manufacturers. It outlines the first consoles released in the 1970s and tracks the evolution of generations through the 1980s and 1990s. Key points include Nintendo focusing on first-party games and portables, Sony debuting PlayStation and competing on power and third-party games, and Sega redirecting to game development alone. Microsoft later joined as the third major console maker focused on its Game Pass subscription service across devices.

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    7 views7 pages

    SIU SMT - de Las Casas Alonso - MODULE 6 DISCUSSION Deployment Tactics in The Global Video Game Industry

    Uploaded by

    Alonso Dlc
    The document discusses the history and business strategies of major video game console manufacturers. It outlines the first consoles released in the 1970s and tracks the evolution of generations through the 1980s and 1990s. Key points include Nintendo focusing on first-party games and portables, Sony debuting PlayStation and competing on power and third-party games, and Sega redirecting to game development alone. Microsoft later joined as the third major console maker focused on its Game Pass subscription service across devices.

    Copyright:

    © All Rights Reserved
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    of 7

    Master of Business Administration

    FALL 2023

    STRATEGIC MANAGEMENT AND TECHNOLOGY


    DISCUSSION
    - DEPLOYMENT TACTICS IN THE GLOBAL VIDEO GAME
    INDUSTRY

    Alonso De las Casas Zolezzi


    1
    First releases

    Third generation (1985)

    The first videogame console was Magnavox


    Odyssey launched in 1972 with not much 61.9 million
    repercussion.
    Source: AMAZON

    Between 10
    Source: AMAZON
    and 13 million

    Source: AMAZON
    NINTENDO as forefront position and
    strategies

    In the fourth generation NINTENDO


    went one step further than the others
    and release the first successful
    portable console, Game Boy launched
    10 years after the first try launched by 118.7 million
    MICROVISION.

    Source: AMAZON
    Business model
    Focused on releasing first-party
    videogames most of them focused on
    the narrative, not on the realistic
    graphics since their consoles are less
    powerful graphically talking.

    Source: Wired UK
    SONY’s first appearance and strategies

    SONY made their debut on the fourth


    generation (1995) with PlayStation, a
    revolutionary console with a great 102.4 million
    diversity of videogame genres getting
    an important market share in their
    first appearance. Source: AMAZON

    Business model
    Focused on selling consoles for first-
    party and third-party releases, aiming to
    compete as the most powerful console
    in the current market to be able to run
    any AAA game released.
    Source: AMAZON
    Source: AMAZON
    SEGA’s business model redirection

    New business model


    Desisted on videogame console
    development on the fifth generation
    (1998) with their last console
    Dreamcast to focus on videogame
    development and edition; Sonic the
    Hedgehog, their main franchise is still
    receiving new releases now.

    Source: Indie Hive Source: AMAZON


    MICROSOFT first appearance and strategies

    First XBOX released in 2001, since


    that moment joined NINTENDO and
    SONY to the forefront positioned 24 million
    companies.

    Source: AMAZON

    Business model
    Focused on offering their main service,
    Game Pass, which lets anyone play any
    videogame available in the service,
    either owning their console or having a
    powerful enough PC, cell phone or
    internet connection.
    Source: AMAZON Source: AMAZON
    CONCLUSIONS

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